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Introduction to Graphic Design - A Guide to Thinking, Process, and Style (Paperback, 2nd edition)
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Introduction to Graphic Design - A Guide to Thinking, Process, and Style (Paperback, 2nd edition)
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From your first day learning the basic terms of design, through to
bringing together your final portfolio, Introduction to Graphic
Design 2nd edition is the perfect companion for your learning
journey. Written by experienced educator and designer Aaris Sherin,
this popular textbook is designed for visual learners and explains
all the key topics introductory graphic design classes will
contain. Concepts covered include layout, narrative, semiotics,
colour, typography, production and context, and examples range from
packaging design and advertising, through to apps and motion
graphics. - Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book - Design In Action case
studies - Broad variety of inspirational work from international
designers - Includes advice on design development, research,
presenting and critiquing work This new edition brings together an
even more diverse range of featured designers, more coverage of
cultural differences and sensitivity considerations, more
digital-first design and more critical analysis of trends in
graphic design.
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