100 Years of Swiss Graphic Design takes a fresh look at Swiss
typography and photo-graphics, posters, corporate image design,
book design, journalism and typefaces over the past hundred years.
With illuminating essays by prominent experts in the field and
captivating illustrations, this book, designed by the Zurich studio
NORM, presents the diversity of contemporary visual design while
also tracing the fine lines of tradition that connect the work of
different periods. The changes in generations and paradigms as
manifested in their different visual languages and convictions are
organized along a timeline as well as by theme. The various fields
of endeavor and media are described, along with how they relate to
advertising, art, and politics. Graphic design from Switzerland
reflects both international trends and local concerns. High
conceptual and formal quality, irony and wit are its constant
companions. A new, comprehensive reference work on Swiss design.
With Essays by the editors and Hans-Rudolf Bosshard, Christoph
Bignens, Max Bruinsma, Jurgen Doring, Meret Ernst, Ulrike Felsing,
Roland Fruh, Ariel Herbez, Richard Hollis, Martin Jaeggi, Andres
Janser, Roxane Jubert, Urs Lehni, Claude Lichtenstein, Kerry
William Purcell, Francois Rappo, Jorg Sturzebecher, and Ruedi
Widmer.
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