Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The "how" of design addresses the stages of production and use of Adobe Photoshop CC, Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application's workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade's worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book's companion website Discussion questions and activities included at the end of chapters to expand the presented topics

Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need? With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs. Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.

Winners of the annual international Graphis Poster Awards Posters have an astonishing impact on our culture, and this book delivers the ultimate tribute to some of the best international talents in poster design. Graphis Poster 2023 is an illuminated journey of regional influence and creative excellence, topics range from concerts, festivals and film to theater, arts, dance, exhibitions, and more. Anyone who appreciates the art of poster design will find this book a valuable asset -- from Designers, Art directors, Art/Illustrators, Design firms, Advertising agencies, Professors, and Students, to those who appreciate the fine art of poster design.This book presents an extraordinary look at the minds of creatives worldwide. Displaying a legion of absolutely stunning posters, Graphis Poster Awards 2023, inspires and captivates attention internationally. Featuring fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.

As organizations increasingly recognize the centrality of design to strategy, designers have an opportunity to shape decisions at the highest level, moving beyond low-level UI/UX decisions to product vision and strategy. In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps you level up your skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness your new power by championing product visions that make a powerful difference. You'll learn how to: Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change Bind your product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives Master the exceptional business communication skills you need to command business endeavors based on product or service vision Secure dedicated resources, assemble your team, and captain your visioneering expedition to success Fish provides practical tools that help you apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, you can leave pixel-pushing behind -- and change your world.

This second edition of the bestselling book summarizes guidelines for best use of graphics for instructional materials, including multimedia, texts, classroom aids, and slides used for briefings. These guidelines are based on updated scientific research and contain illustrative examples including examples for readers without a background in psychology. The authors help trainers tie graphics into their lesson topics and include facts, concepts, processes, procedures, and principles. The book discusses technical and environmental issues (such as bandwidth or screen size) that will influence how instructional professionals can apply the guidelines.

George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois's comments on why they are so good. George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, "catchy" brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a product's virtues into a viewers' brain-and has the potential of bringing instantaneous success. Lois boldly states, "My goal, with the vast majority of the brands I have named and logos I have designed, is to create 'humanistic' symbols, driven by a pregnant idea, visualizing some recognizable aspect of the human experience, and magically relating it to a unique selling proposition that empowers great advertising and promotion." If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of the work of George Lois is the ultimate form of clear, precise, eye-popping communication.

Philippe Apeloig's design career began in 1985 at the Musee d'Orsay when he designed the poster for the Museum's first exhibition, `Chicago, Birth of a Metropolis'. He is noted for his posters, many of which are in the collection of MoMA, and his typography, including the typefaces Octobre and Drop. This exhibition and book surveys and explores the entirety of Apeloig's graphic design process and philosophy. His posters, logos, visual identities, books and animations are reproduced along with the steps in their development, and the major influences that fuel his work.

Author and illustrator of How to Be Interesting, Jessica Hagy is a cutting-edge thinker whose language - comprising circles, arrows, and lines and the well-chosen word or ?two - makes her an ideal philosopher for our ever-more-visual culture. Her charts and diagrams are deceptively simple, often funny, and always thought-provoking. She knows how to communicate not only ideas but the complex process of thinking itself, complete with its twists and surprises. ?For The Art of War Visualized, she presents her vision in evocative ink-brush art and bold typography. The result is page after page in which each passage of the complete canonical text (in its best-known Lionel Giles translation) is visually interpreted in a singular diagram, chart, or other illustration - transforming, reenergizing, and making the classic dazzlingly accessible for a new generation of readers.

The definitive biography of Clarke and a critical survey of his oeuvre--out of print for more than 15 years, now with new images and additional material

Stained glass, symbolism, decadence, Celtic mysticism, National Romanticism, Art Nouveau, and the Ballets Russes--all these elements claim a place in the definition of the art of Harry Clarke (1887-1931), the Dublin artist now recognized internationally as a bizarre genius of his age. As an Irish Symbolist, his work is analogous with that of his friends W.B. Yeats and George Russell (AE), as well as the early James Joyce. AE rightly prophesized the fascination his work would hold for future generations of collectors. Whether in stained glass or in book illustration, his all too rare work has, over the past two decades, become increasingly sought after. This book provides a chronological and contextual framework of study for his ceaseless and varied output--in Dublin, London, the Aran Islands, Glasgow, Paris, and finally America. In Clarke, a fundamentally Arts and Crafts ideology is fused with a Celtic Revivalist spirit seeking expression in a modern idiom during a key period in Ireland's history.

Becoming an architect is a daunting task. Beyond the acquisition of new skills and procedures, beginning designers face an entirely unfamiliar mode of knowledge: design thinking. In Diagramming the Big Idea, Jeffrey Balmer and Michael T. Swisher introduce the fundamentals of design thinking by illustrating how architects make and use diagrams to clarify their understanding of both specific architectural projects and universal principles of form and order. With accessible, step-by-step procedures that interweave diagrams, drawings and virtual models, the authors demonstrate how to compose clear and revealing diagrams. Design thinking defines a method for engaging the world through observation and analysis. Beyond problem solving, design is a search for possibilities. Mastering design thinking begins with learning the fundamentals of visual composition. It embraces the ability to synthesize deductive and imaginative reasoning, combining both shrewd scrutiny and fevered speculation. Design diagrams make visible the abstractions that order the built environment. Premised upon the Beaux-Arts notion of the architectural parti, Balmer and Swisher adopt the 'Big Idea' as a foil and as a suitcase to organize fundamentals of architectural composition. The goal of this book is to make explicit to students what they are learning, why they are learning it and how to internalize such lessons toward their lifelong development as designers.

This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 5th International Conference on Digital Design and Communication, Digicom 2021, held on November 4-6, 2021, in Barcelos, Portugal, and continuing the tradition of the previous book, it describes new design strategies and solutions to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.

Graphis Journal Take a deep dive into the minds of some of today's renowned designers, photographers, art directors, and more inside the Graphis Journal A quarterly print and digital magazine we hope inspires your creativity -- The Journal is filled with thought-provoking, intimate, meaningful interviews and stories that take you inside the minds, work, and spaces of top designers, agencies, photographers, artists, and other outstanding creatives around the globe. Each Journal issue is beautifully printed and features 12 lead stories and Q&As from creatives in their own words plus images of some of their finest work. You'll learn the celebrations, challenges, and what inspired them along the way Featuring fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: *Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers *Forge relationships with the myriad stakeholders that affect your business *Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. Chapter "Definition of a Digital Tool to Create Physical Artifacts: The Case of the Gamers4Nature Project" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

This book focuses on the three key types of drawing, explanatory sketches, notational sketches and visual narratives that help designers think through and communicate their ideas. Through these three fundamentals, Drawing Ideas provides a thorough course in creating clear graphic layouts and diagrams, including expressive human forms, thumbnailing a process, adding effective colour and text and more. In addition, a drawing boot camp provides a refesher course in accurately drawing geometric forms. By getting back to the basics, readers will not only benefit from updated freehand drawing skills, but will also succeed in presenting and explaining their drawings and designs to others.

The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a sci- ence that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical in- sights gained from this provide design- ers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.

The celebrated and much sought-after issue of the magazine idea focusing on a towering gure in Swiss graphic design is now in print again.idea is a renowned Japanese magazine on international graphic art and typography. Its 333th edition lent 226 pages to Emil Ruder, showcasing his work, in uence, and legacy in the world of typography and beyond-yielding a comprehensive survey of Ruder's accomplishments. It brings together essays, discussions, and appraisals from fellow designers, typographers, and artists.It engages with Ruder's many years of work and teaching in Basel, his thirty years as publisher of the famous Typographische Monatsblatter, as well as his posters, fonts, and philosophy.The extraordinary and comprehensive presentation of the life and works of Swiss typographic legend Emil Ruder sold out shortly after coming off the press and will now be available in a facsimile reprint.

Filled with hundreds of stunning examples of successful two-dimensional design, this how-to book explains design theory and gives students the tools needed to create successful designs. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work.

This book reports on an original approach to problems of loci. It shows how the theory of mechanisms can be used to address the locus problem. It describes the study of different loci, with an emphasis on those of triangle and quadrilateral, but not limited to them. Thanks to a number of original drawings, the book helps to visualize different type of loci, which can be treated as curves, and shows how to create new ones, including some aesthetic ones, by changing some parameters of the equivalent mechanisms. Further, the book includes a theoretical discussion on the synthesis of mechanisms, giving some important insights into the correlation between the generation of trajectories by mechanisms and the synthesis of those mechanisms when the trajectory is given, and presenting approximate solutions to this problem. Based on the authors' many years of research and on their extensive knowledge concerning the theory of mechanisms, and bridging between geometry and mechanics, this book offers a unique guide to mechanical engineers and engineering designers, mathematicians, as well as industrial and graphic designers, and students in the above-mentioned fields alike.

This book makes the extremely complex process of architectural perception far more transparent and thus contributes to a better understanding of our built environment. Why is there so much debate about the appearance of our built environment, about the aesthetics of architecture today? Why do opinions about the aesthetic quality of buildings often diverge extremely even among experts? Why can't we agree on architecture, on what is beautiful and what is not? Most areas of construction, such as statics and building physics, are measurable and can therefore be substantiated with objective arguments. Yet this does not apply to the unquantifiable aesthetics of architecture. Accordingly, judgments on aesthetics are always subject-specific, and strongly dependent on the viewer. Nevertheless, the aesthetics of architecture is not just a matter of taste. Many relationships between buildings as objects and viewers as subjects can be determined objectively with the help of perceptual psychology and information theory, as this book demonstrates.

Celebrate the history and explore the unique universe of tokidoki in this 400-page monographTokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and has emerged as a sought-after global lifestyle brand. Tokidoki has managed to develop commercial public collaborations with brands and organizations like Sephora, Levi's, MLB, the San Francisco Giants, and T-Mobile, while also developing more artistic partnerships with Karl Lagerfeld and the Guggenheim museum, and crossovers with other iconic pop culture characters like Barbie, Hello Kitty, Marvel heroes, and Peanuts.