LOIS Logos - How to Brand with Big Idea Logos (Paperback)

George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois's comments on why they are so good. George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, "catchy" brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a product's virtues into a viewers' brain-and has the potential of bringing instantaneous success. Lois boldly states, "My goal, with the vast majority of the brands I have named and logos I have designed, is to create 'humanistic' symbols, driven by a pregnant idea, visualizing some recognizable aspect of the human experience, and magically relating it to a unique selling proposition that empowers great advertising and promotion." If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of the work of George Lois is the ultimate form of clear, precise, eye-popping communication.

General

Imprint:	BIS Publishers B.V.
Country of origin:	Netherlands
Release date:	September 2015
Authors:	George Lois
Dimensions:	208 x 142 x 19mm (L x W x T)
Format:	Paperback
Pages:	204
ISBN-13:	978-90-6369-399-2
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Graphic design Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 - > General Books > Arts & Architecture > Art forms, treatments & subjects > Art treatments & subjects > Individual artists > General
LSN:	90-6369-399-0
Barcode:	9789063693992

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