Archetypes in Branding: A Toolkit for Creatives and Strategists
offers a highly participatory approach to brand development.
Combined with a companion deck of sixty original archetype cards,
this kit will give you a practical tool to: *Reveal your brand's
motivations, how it moves in the world, what its trigger points are
and why it attracts certain customers *Forge relationships with the
myriad stakeholders that affect your business *Empower your team to
access their creativity and innovate with integrity Readers will
use this tool over and over again to inform and enliven brand
strategy, and to create resonant and authentic communications. For
more information visit www.archetypesinbranding.com.
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