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Archetypes in Branding - A Toolkit for Creatives and Strategists (Spiral bound) Loot Price: R743
Discovery Miles 7 430
Repayment Terms: R70 pm x 12*
You Save: R107 (13%)
Archetypes in Branding - A Toolkit for Creatives and Strategists (Spiral bound): Margaret Hartwell, Joshua C. Chen

Archetypes in Branding - A Toolkit for Creatives and Strategists (Spiral bound)

Margaret Hartwell, Joshua C. Chen

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List price R850 Loot Price R743 Discovery Miles 7 430 | Repayment Terms: R70 pm x 12* You Save R107 (13%)

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Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: *Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers *Forge relationships with the myriad stakeholders that affect your business *Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

General

Imprint: How Design Books
Country of origin: United States
Release date: September 2012
First published: 2012
Authors: Margaret Hartwell • Joshua C. Chen
Dimensions: 279 x 285 x 38mm (L x W x T)
Format: Spiral bound - Cloth over boards
Pages: 128
ISBN-13: 978-1-4403-0818-5
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > General
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LSN: 1-4403-0818-7
Barcode: 9781440308185

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