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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
As everyday tasks grow more confusing, and as social and global problems grow more complex, the information designer's role in bringing clarity has reached a new level of importance. In order to have a positive impact, they must go beyond conventional approaches to uncover real needs, make insightful connections, and develop effective solutions. Information Design Unbound provides a clear, engaging introduction to the field, and prepares students to be strategic thinkers and visual problem solvers who can confidently make sense in a changing world. Sheila Pontis and Michael Babwahsingh present a holistic view of information design, synthesizing decades of research, cross-disciplinary knowledge, and emerging practices. The book opens by laying a foundation in the field, first painting the bigger picture of what it is and how it originated, before explaining the scientific and cultural dimensions of how people perceive and understand visual information. Transitioning from context to practice, a discussion of the various roles information designers play and how they work sets the stage for the information design process. Chapters then delve into each step of the process, from problem definition to design and evaluation. The final section of the book puts everything together, with detailed project walk-throughs in areas such as icon design, visual explanations, wayfinding, websites and apps. Written and designed with students’ needs in mind, this book brings information design fundamentals to life: exercises allow students to put lessons directly into practice, case studies demonstrate how information designers think and work, and generous illustrations clarify concepts in a visually engaging way. Information Design Unbound helps beginning designers build the mindset and skillset to navigate visual communication challenges wherever they may arise.
Rolf Nesch (1893-1975) is recognized as the inventor of the so-called metal print technique. His career spanned more than fifty years, with a body of work that comprises 860 prints--a number of which have not previously been accessible to the public. The publication of this catalogue will allow everyone to see the quality of his entire graphic work and it will reveal its historical importance, for much of the printmaking of the 1950s emerged directly from the technical experimentation that Nesch had carried out earlier in the 1930s and 1940s. This catalogue raisonne is the result of years of extensive research carried out by Sidsel Helliesen and Bodil Sorensen of the National Museum of Art, Architecture, and Design in Oslo. They worked in close collaboration with the artist's family whose large collection, in addition to the museum's, constitutes a major source. The attention to detail and the comprehensive text will make this book a standard reference work for many years to come.
This second edition of the bestselling book summarizes guidelines for best use of graphics for instructional materials, including multimedia, texts, classroom aids, and slides used for briefings. These guidelines are based on updated scientific research and contain illustrative examples including examples for readers without a background in psychology. The authors help trainers tie graphics into their lesson topics and include facts, concepts, processes, procedures, and principles. The book discusses technical and environmental issues (such as bandwidth or screen size) that will influence how instructional professionals can apply the guidelines.
The French illustrator Marylou Faure has collaborated with global brands and agencies, providing illustration for a broad range of digital and print projects. Specialising in character design, bold colours and hand-written typography, Marylou aspires to create artwork that invokes joy with her cheeky and playful style. Above all, Marylou believes in using her skills for good and enjoys working on projects for a strong social or ethical cause
Mad movie ad collector Michael Gingold returns with Ad Nauseam II, a deep dive into his personal collection of horror movie newsprint notices from the 1990s and 2000s. Feast your nostalgic eyes on more than 500 striking ads for the big-budget Gothics of the early and mid-'90s (Bram Stoker's Dracula, Interview with the Vampire), the slasher-film revival (Scream, I Know What You Did Last Summer, Halloween: H20), gruesome franchises (Saw, Final Destination), remakes (The Texas Chainsaw Massacre, Dawn of the Dead, The Ring), found footage films (The Blair Witch Project, Paranormal Activity) and more. Plus, unforgettable critic quotes of the time, fascinating facts about the films' releases, and Michael's always insightful commentary! Also available: Ad Nauseam: Newsprint Nightmares from the '70s and '80s and Ad Astra: 20 Years of Newspaper Ads For Sci-Fi & Fantasy Films (the 1980s and 1990s).
Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong? Richly illustrated with numerous examples from around the world, this comprehensive handbook and reference volume addresses the most important aspects of good book, poster and advert design, offering guidance on everything from building a website and the correct use of colors and fonts through to column width and line length. Sketches and clarifying text serve to explain technical terms that are indispensable to understanding the interface of designing and producing print media.
A wonderfully visual and imaginative collection of graphic design, featuring the work of individual designers, design projects, printing technology and the creation of brand identity using a variety of mediums. Original and unique, this volume presents a range of contemporary designs and provides ideas and inspiration for anyone looking to stand out in an increasingly competitive global market where creating an instantly recognizable brand identity is key.
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness-and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
A visual and comprehensive guide to a hugely popular graphic style. The distinctive aesthetic of mid-century design captured the post-war zeitgeist of energy and progress, and remains hugely popular today. In Mid-Century Modern Graphic Design Theo Inglis takes an in-depth look at the innovative graphics of the period, writing about the work of artists and designers from all over the world. From book covers, record covers and posters to advertising, typography and illustration, the designs feature eye-popping colour palettes, experimental type and prints that buzz with kinetic energy. The book features artworks from a wide selection of international designers and illustrators whose work continues to inspire and influence today, including Ray Eames, Paul Rand, Alex Steinweiss, Joseph Low, Alvin Lustig, Elaine Lustig Cohen, Leo Lionni, Rudolph de Harak, Abram Games, Tom Eckersley, Ivan Chermayeff, Josef Albers, Corita Kent, Jim Flora, Ben Shahn, Herbert Bayer and Helen Borten. Theo draws from a broad range of sources including advertising, magazine covers, record sleeves, travel posters and children s book illustration to show the development of the design style globally, and how this continues to influence design today. The book is packed with hundreds of colour illustrations, including classic designs, such as Saul Bass film posters and Miroslav Sasek's children's books, alongside lesser-known gems.
An international survey of the very best artists working today in dubstep graphics, the vanguard visual component to the international electronic music phenomenon Originally an electronic dance music form from the garage, drum and bass, and dub reggae clubs of South London, dubstep has merged with street art, pop art, and design to become a global design and music phenomenon, now entering the mainstream and influencing the likes of Snoop Dogg and Rihanna. The artists that supplied the scene with its imagery for t-shirts, posters, logos, and merchandising have grown a fantastic and distinct brand of provocative graphic design, pop artworks, and street art. Their subversion of regular corporate brands and language have also become a witty trope in recent advertising campaigns. The best of these artists worldwide are featured here, with amazing imagery and detailed analysis showing their influences and connections. This volume is essential for all graphic designers, fascinating for anyone into the club scene, and of interest for those wanting to keep abreast of street art and contemporary visual culture.
What is the point of graphic design? Is it advertising or is it
art? What purpose does it serve in our society and culture? Malcolm
Barnard explores how meaning and identity are at the core of every
graphic design project and argues that the role and function of
graphic design is, and always has been, communication.
Based on hot selling Kindle Books (published in 2013), you will learn what you can do to boost your Kindle Revenue. Simple design guidelines will be revealed. For everyone It doesn't matter whether you are outsourcing your Book Covers or you are making your Book Covers yourself (homemade / DIY style). This book contains useful tips to keep in mind to make an outstanding Book Cover. One that sells your Kindle Books for you Don't leave money on the table Make sure people don't leave your Amazon Book Page before buying the book So what are you waiting for? Thanks to proven techniques, present your potential buyers with a cover they cannot resist. BONUS INCLUDED: 30 DAY ACCOUNT for PublishingTracker
Fiesta: Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. These topics, and the freedom of creativity that come with them, allow to explore the limits of design, without the restraints that come with commercial projects. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T- shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general and eager to learn about new trends. The events featured show that the success of a festival has a close connection to its tailor- made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.
This timely collection brings together critical, analytic, historical, and practical studies to address what ethics means in the practice of design. Designers face the same challenges as everyone else in the complex conditions of contemporary cultural life-choices about consumption, waste, exploitation, ecological damage, and political problems built into the supply chains on which the global systems of inequity currently balance precariously. But designers face the additional dilemma that their paid work is often entangled with promoting the same systems such critical approaches seek to redress: how to reconcile this contradiction, among others, in seeking to chart an ethical course of action while still functioning effectively in the world. Ethics in Design and Communication acknowledges the complexity of this subject matter, while also demonstrating that in the ongoing struggle towards an equitable and sustainable world, the talents of design and critical thought are essential. Featured case studies include graphic design internships today, the dark web, and media coverage of the 2016 US presidential election. The fact that within this book such a wide array of practitioners, scholars, critics, and professionals commit to addressing current injustices is already a positive sign. Nonetheless, it is essential that we guard against confusing the coercive force of moral imperatives with ethical deliberation when conceiving a foundation for action.
Curated by Sarah, "la barbiere de Paris," this book presents a visual history of beards in art and society from ancient statues to self-portraits of Van Gogh. Showcasing celebrities, tattoo artists, and photographers, Beards Rock celebrates 30 contemporary artists whose inspiring work elevates facial hair to new heights.
Deals with a little-known, short-lived, tradition of imaginative geometry that flourished in 16th century Germany, during the Northern Renaissance. The key figure in this movement was the goldsmith Wenzel Jamnitzer, whose graphic fantasies were an imaginative response to the newly rediscovered geometrical theories associated with such important figures as Pythagoras, Plato, Archimedes and Euclid - all part of the great revival of interest in Classical knowledge that characterised the Renaissance. 'Fantastic Geometry' provides a fairly comprehensive overview of the work of this group (with many illustrations), together with an account of the historical background and the sources of their inspiration. David Wade is a sculptor and photographer.
This beautifully illustrated book is the first complete handbook to visual information. Lucidly written and carefully indexed, it describes the full range of charts, graphs, maps, diagrams, and tables used daily to manage, analyse, and communicate information. It features over 3,000 illustrations, making it an ideal source for ideas on how to present information. It is an invaluable tool for anyone who writes or designs reports, whether for scientific journals, annual reports, or magazines and newspapers.
"Design & in Design" combines a wealth of publication design
theories with step-by-step instructions to help readers learn the
basics of InDesign, one of the best and most popular desktop
publishing programs used in all fields of communications. This
color-illustrated tutorial is filled with examples, designs and
exercises that show how to use color, typography, photographs, and
more to create effective layout designs.
With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.
Graphis Journal Take a deep dive into the minds of some of today's renowned designers, photographers, art directors, and more inside the Graphis Journal A quarterly print and digital magazine we hope inspires your creativity -- The Journal is filled with thought-provoking, intimate, meaningful interviews and stories that take you inside the minds, work, and spaces of top designers, agencies, photographers, artists, and other outstanding creatives around the globe. Each Journal issue is beautifully printed and features 12 lead stories and Q&As from creatives in their own words plus images of some of their finest work. You'll learn the celebrations, challenges, and what inspired them along the way Featuring fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.
How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
The Designer's Desktop Manual, Second Edition is still a top-notch exploration of the essential aspects of key areas of print and screen based design-type and typography?now updated and revised to reflect changes in Adobe CS5. It offers insight into current technological issues and the skills needed to bring design to a professional standard, addressing imaging, layout, and printing?from the most basic, introductory techniques and principles, to more advanced practices. Historical background on key topics is offered, putting the techniques into context with the evolution of design. |
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