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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Follow Me 2 is a collection of the exceptional signage and
wayfinding system designs from all over the world. They effectively
resolve the communication problem between human and environment
through a visually pleasant way. Some of the designs included are
of bold color palettes or unique fonts, while others are expressive
of consideration for convenience and comfort, but are all
reflective of the latest signage and wayfinding system design
trend.
For researchers in all disciplines, this book offers a practical,
hands-on course in communicating scientific findings and concepts
through visual graphics Any scientist or engineer who communicates
research results will immediately recognize this practical handbook
as an indispensable tool. The guide sets out clear strategies and
offers abundant examples to assist researchers-even those with no
previous design training-with creating effective visual graphics
for use in multiple contexts, including journal submissions, grant
proposals, conference posters, or presentations. Visual
communicator Felice Frankel and systems biologist Angela DePace,
along with experts in various fields, demonstrate how small changes
can vastly improve the success of a graphic image. They dissect
individual graphics, show why some work while others don't, and
suggest specific improvements. The book includes analyses of
graphics that have appeared in such journals as Science, Nature,
Annual Reviews, Cell, PNAS, and the New England Journal of
Medicine, as well as an insightful personal conversation with
designer Stefan Sagmeister and narratives by prominent researchers
and animators.
The Cover Art of Blue Note Records is Graham Marsh and Glyn
Callingham's classic collection of the unparalleled record sleeves
produced by the celebrated Blue Note record label. Around January
1956 the photographer Francis Wolff and Alfred Lion of Blue Note
Records met Reid Miles, a commercial artists and a devout classical
music fan. After establishing a rapport, Reid Miles became the
designer for the Blue Note label for the next eleven years creating
wonderful graphic covers that were both unique and also retaining
the indefinable Blue Note look. Featuring iconic covers for artists
such as Herbie Hancock, Thelonious Monk, Miles Davis, John
Coltrane, Sonny Rollins and Art Blakey, this anthology is an
evocative piece of Jazz history. Alongside over 400 of the record
label's best album covers is a selection of short essays written by
leading industry figures. Both a comprehensive guide to an
acclaimed label, and an insightful snapshot of graphic design
history, The Cover Art of Blue Note Records is a must-have for all
Jazz fans.
Every aspect of a strong food store design and overall branding
strategy should be about how to best enhance the shopping
experience and build on the customer's notions of visual and
sensory delights. Optimal interior layouts and sharp, clever
branding are some of the most effective ways to stimulate a
positive customer experience, and which evidence has shown will
tend to improve sales. Richly illustrated throughout, this book
covers a wide range of food and drink retail design solutions and
branding strategies of more than fifty projects from around the
globe, including purveyors of fine foods, and a variety of
evocative patisseries, an artisanal Hungarian chocolate bar / cafe,
a Mexican ice cream shop, an international selection of bakeries, a
Japanese tea shop, a luxurious but eclectic American food store
concept, plus so much more. There are several interviews with
renowned designers who provide vital detail on how to best connect
a store's branding identity and graphics with the interior design
and layout fittings, including brand promotions and store
operations. This is a must-have book for those looking to stand out
in a ever-increasing and competitive business field.
Discover everything you need to get started with Canva, create a
brand, and easily design professional-looking graphics to go from
zero to pro in no time Key Features Organize your business designs
using folders and learn to schedule social media content in Canva's
own content planner Learn to create presentations, as well as video
and animated social media posts Discover the features of Canva to
help you save time, including the brand kit, quick create and
templates Book DescriptionIf you're constantly frustrated by how
long it takes to create a design in Canva, then you've come to the
right place. This book will get you up and running quickly with
creating professional branded graphics in Canva. You'll learn how
to set up a Canva account, both free and pro and create a brand kit
while understanding the importance of branding. Next, you'll
discover all the features and tools as well as how to put
everything together to build a brand you love and graphics that
work for your business. As you progress, the chapters will show you
how to organize your account, create presentations, use videos and
animation within your marketing materials and more. By the end of
this book, you'll have a solid understanding of what Canva is and
what it does and be able to confidently and easily create a branded
design from scratch. What you will learn Understand the fundamental
capabilities and features of Canva Create a brand kit and
understand what makes a good brand Develop effective graphics to
aid in increasing visibility on social media platforms Follow
step-by-step tutorials to create stunning designs Create a branded
logo and learn about trademark and copyright guidelines Discover a
world of color combinations, contrasts, and meanings for your brand
Explore the fundamental design principles Use videos, animation,
and sounds in social graphics for your designs Who this book is
forThis book is for aspiring designers, social media managers, VAs,
service-based businesses and solopreneurs with basic experience in
Canva, who are looking to advance in a new skill, while creating
their brand and perfecting their social and marketing materials on
a budget. A basic understanding of Canva, including setting up a
free Canva account, creating a basic design using a template,
adding images and text boxes and changing the color of fonts will
be helpful but not essential.
"Never Use More than Two Different Typefaces" presents a
humorous overview of the rules governing typography. A joy for
graphic designers and everyone who has anything to do with
designing texts. Like no other, this is a world that is held
together by rules, which designers, of course, often take great
delight in breaking.
In this series, "ridiculous" is a relative term, because what is
nonsense for one can be an important guideline for another. In
these books, it is not about laying down the law. For each of the
fifty rules covered in each book, Anneloes Van Gaalen refers to
quotes by famous fellow designers who either think there is
something to the rule or have made a personal variation of it.
Whether you agree with them or not, the Ridiculous Design Rules
books sharpen your own thoughts about the assumed truths of design,
advertising, fashion, photography, and the Internet.
Each rule is convincingly illustrated, with the illustrations
either confirming or disproving the rule in question.
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