Josef Muller-Brockmann's graphics left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for longtime clients such as the Tonhalle concert hall in Zurich or the Automobile Club of Switzerland follow strict functional criteria - and yet exhibit a variety of design solutions and exciting, dynamic compositions. This book presents selected posters by Muller-Brockmann and places them in the context of their own time while also examining the validity of his solutions from today's point of view.

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Through the turbulent passage of time, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society's cultural aspirations and values. This second volume rounds off our in-depth exploration of graphic design, spanning from the 1960s until today. About 3,500 seminal designs from across the globe guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 80 key pieces go under the microscope in detailed analyses besides 118 biographies of the era's most important designers, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), Kashiwa Sato (Uniqlo brand identity), and Stefan Sagmeister (handwriting posters). With his sweeping knowledge of the field, author Jens Muller curates the standout designs for each year alongside a running sequence of design milestones. Organized chronologically, each decade is prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined. This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives. Combined with Volume One-which spans from the field's very beginnings until 1959-the tomes offer the most comprehensive exploration of graphic design to date.

This book presents an eclectic selection of a hundred graphic design projects that are drawn from a wide variety of areas and incorporate three-dimensional effects. Through using 3D tools, each of these sophisticated projects reveals spectacular, hypnotic and dynamic effects that lend depth and visual impact. The volume demonstrates the different possibilities for combining 2D and 3D and for applying those combinations to different graphical elements to communicate a message with fresher and stronger expressiveness.

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.

Magnificent compendium of the finely detailed plant images from the Victorian era-all identified with Latin and common names and arranged alphabetically by family. Hundreds of plant species-from lilies, lichens, poppies and palms to mushrooms, mosses, marigolds and maples-supplemented by specialized appendices on edible foods, medicinal herbs, plants used in decoration and in graphic design. Indispensable source of inspiration and copyright-free graphics for designers and artists; a captivating compendium for botanists, gardeners, and collectors of old engravings.

German graphic design has undergone a dramatic metamorphosis in recent years. Young professionals and students have been demonstrating heightened technical skills and strong, individualistic styles. The emerging design generation has broken with cultural and geographical boundaries, entering the international arena and competing with cutting edge design icons worldwide. As the scope and depth of this exciting development has been under recognised, "Neuland" documents the future of German graphic design by presenting the best work of up-and-coming designers and design studios. This book compiles over 400 pages of exciting ideas, never before seen experiments, self initiated projects and commercial work from Germans working and studying at home and abroad, as well as non-Germans working and studying in Germany.

This vibrant book tells the history of the Modernist design movement and how it completely revolutionized graphic design. Graphic Design as an artistic genre wasn't universally accepted until the early 20th century. This striking book focuses on the pivotal years of 1919-1933 to show how fifty artists redefined the field and helped create modern graphic design. Art historian and graphic artist Alston Purvis provides a concise and engaging overview of the dawn of modern graphic design and the artistic possibilities that were laid bare in a seismically shifting Europe. He explores how a variety of burgeoning and established movements contributed to the innovations of graphic design such as the German Dadaists, the Bauhaus School, and the European avant-garde artists. He looks at how groundbreaking trends in typography, the rise of consumerism, and a new focus on schools of graphic design combined to create a new language of design that is still in use today. Featuring the designs of 50 pioneering artists, such as Walter Gropius, Paul Klee, and El Lissitzky, this book shows how their work in color, typography, and composition broke conventions and set new standards in a seminal period of graphic design.

A stunningly presented portfolio containing a sumptuous selection of the most spectacular full-colour splash pages from Brecht Evens' illustration, commercial and graphic novel oeuvre. Not bound, beautifully printed on a perfectly frameable format (30cm x 40cm).

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.
Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, "Graphic Design as Communication" looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age-groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalization in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

Combining short biographies with striking and usable stencil images of 30 female activists, anarchists, feminists, freedom-fighters and visionaries, this is a genre-crossing resource guaranteed to educate and inspire.

London Underground By Design is the beautifully illustrated new book from Mark Ovenden, the acclaimed author of Great Railway Maps of the World, published to coincide with the 150th anniversary of the Tube in 2013. Since its establishment 150 years ago as the world's first urban subway, the London Underground has continuously set a benchmark for design that has influenced transit systems from New York to Tokyo, Moscow to Paris and beyond. London Underground by Design is the first meticulous study of every aspect of that feat, a comprehensive history of one of the world's most celebrated design achievements, and of the visionaries who brought it to life. Beginning in the pioneering Victorian age, Mark Ovenden charts the evolution of architecture, branding, typeface, map design, interior and textile styles, posters, signage and graphic design and how these came together to shape not just the Underground's identity, but the character of London itself. This is the story of celebrated designers - from Frank Pick, the guru who conceptualised the modern Tube's look under the 'design fit for purpose' mantra, to Harry Beck, Tube diagram creator, and from Marion Dorn, one of the twentieth century's leading textile designers, to Edward Johnston, creator of the distinctive font that bears his name, as well as Leslie Green, designer of central London's distinctive ruby-red tiled stations, and the Design Research Unit's head, Misha Black, who in the 1960s rebranded British Railways and created the Victoria line's distinctive style, and Sir Norman Foster, architect of Canary Wharf station. 'Fascinating ... authoritative ... bristles with photographs I've never seen before ... the book does ample justice to a network that - overcrowded and overpriced - is a glorious palimpsest of design' Andrew Martin, Observer 'I wouldn't ordinarily enthuse about one book at such length, but this is an important work...not because it's an entertaining read (it is), but because it identifies the birth of a brand...and records the birth of a new idea - the transport interchange' Kevin McCloud, Grand Designs Magazine 'Mark Ovenden has devotedly documented the designs associated with [the Underground] ... "addictive" for anyone interested in the look of everyday life' Telegraph 'This beautifully illustrated history is a worth tribute [to 150 years of design]' Shortlist 'A wonderful, handsome book ... it makes me want to nerd out, get a travel card and whiz out to the strange ends of Metroland or the UFO shape of Southgate station' Robert Bownes/Andrew Tuck, Monocle Weekly (Radio programme) Mark Ovenden is a British writer and broadcaster. His previous books are Metro Maps of the World, Paris Metro Style and Great Railway Maps of the World. He is a Fellow of the Royal Geographic Society and lives in London.

Laurence was born in London and became a very successful commercial artist, producing many famous railway posters. Pick Up a Pencil covers his whole painting life, from the early drawings of detailed explosives for MI5 (they were used to help the army to disarm the bombs), through to his own fine art paintings. Jean's book is also full of stories including one where he took one of the bomb devices home to draw it, kept it under his bed, then found it was live

Leading graphic designer Yang Liu brings the way we were face to face with the way we are. Reissued in four languages, Today meets Yesterday deploys vivid pictogram pairings to explore the transformations, and the challenges, of our ever-evolving world. Liu has made her name with a combination of graphic precision and incisive observation of behavior patterns. In Today meets Yesterday, her eye for tastes and trends takes ambitious scope, juxtaposing past with present to explore fundamental shifts in society. Along the way, we encounter the tussle between competing ideologies, historic and current global dangers, our interaction with the environment, and the wholesale impact of technology on our ways of living, learning, and loving, from online retail to the rise of the "smombie." With an eye on everything from geopolitics to concentration spans, Liu's panorama incorporates the details of daily experience as much as the momentous happenings in history. Through Facebook, food waste, collectivism, and much more, Today meets Yesterday casts the familiar situation in a crisp and discerning light, bringing fresh awareness, as well as some ironies, to who we are and where we came from.

Lester Beall: Space, Time & Content explores the work of Lester Beall through his ads, posters and identity projects. The Graphic Design Archives Chapbook Series celebrates the achievements of key design pioneers whose work is collected in the Special Collections department of RIT Library. From the inaugural acquisition of the Lester Beall Archive in 1986, RIT's holdings have grown to include the work of seventeen designers. Extensive collections of personal papers, business records and artwork by Lester Beall, Will Burtin, George Giusti, and Cipe Pineles form the cornerstones of the Archives. Lester Beall: Space, Time & Content explores the work of Lester Beall through reproductions of RIT's comprehensive holdings. Beall (1903-1969) gained prominence through his ads, posters andidentity projects commissioned from such high-profile clients as the Chicago Tribune, Collier's and Time magazines, the Rural Electrification Administration and International Paper Company. Throughout his career, Beall's award-winning design and high principles made him a favored lecturer in professional and educational circles. He is now considered as one of the chief proponents of the American Modernist Design movement. R. Roger Remington, Professor of Graphic Design at RIT, has been seriously engaged in the research, interpretation and preservation of the history of graphic design for over 20 years. He has written extensively on the subject and is presently working on abook on Modernism in American Graphic Design.

A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European emigres, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper's Bazaar and Vogue-whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers-emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism. Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media. Published in association with the Jewish Museum, New York Exhibition Schedule: Jewish Museum, New York (April 2-July 11, 2021)

Book Cover Design from East Asia is a compendium of more than 100 book covers from China, Japan, Korea and Taiwan. The book features the work of Wang Zhi-Hong, Nakano Design Office, The Simple Society, UMA/design farm, Hayashi Takuma Design Office and many, many more.

Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form. Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe. This new edition has been updated to include: Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories downloadable resources featuring new professional and student work from around the globe, as well as figures from the textbook This is a must-have whether you are a student who is learning the principles of motion graphics or a professional in need of inspiration and new ways to impress your clients. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource.

Arabic script remains one of the most widely employed writing systems in the world, for Arabic and non-Arabic languages alike. Focusing on naskh-the style most commonly used across the Middle East-Letters of Light traces the evolution of Arabic script from its earliest inscriptions to digital fonts, from calligraphy to print and beyond. J. R. Osborn narrates this storied past for historians of the Islamic and Arab worlds, for students of communication and technology, and for contemporary practitioners. The partnership of reed pen and paper during the tenth century inaugurated a golden age of Arabic writing. The shape and proportions of classical calligraphy known as al-khatt al-mansub were formalized, and variations emerged to suit different types of content. The rise of movable type quickly led to European experiments in printing Arabic texts. Ottoman Turkish printers, more sensitive than their European counterparts to the script's nuances, adopted movable type more cautiously. Debates about "reforming" Arabic script for print technology persisted into the twentieth century. Arabic script continues to evolve in the digital age. Programmers have adapted it to the international Unicode standard, greatly facilitating Arabic presence online and in word processing. Technology companies are investing considerable resources to facilitate support of Arabic in their products. Professional designers around the world are bringing about a renaissance in the Arabic script community as they reinterpret classical aesthetics and push new boundaries in digital form.