Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies. 'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford 'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review 'This book is an inspiration' -- ***** Reader review 'Ground-breaking' -- ***** Reader review 'Beautiful and fun! A fantastic read' -- ***** Reader review 'Love this book! Couldn't put it down and read it from cover to cover' -- ***** Reader review 'A really interesting and insightful book' -- ***** Reader review ********************************************************************************************************* We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.

German graphic design has undergone a dramatic metamorphosis in recent years. Young professionals and students have been demonstrating heightened technical skills and strong, individualistic styles. The emerging design generation has broken with cultural and geographical boundaries, entering the international arena and competing with cutting edge design icons worldwide. As the scope and depth of this exciting development has been under recognised, "Neuland" documents the future of German graphic design by presenting the best work of up-and-coming designers and design studios. This book compiles over 400 pages of exciting ideas, never before seen experiments, self initiated projects and commercial work from Germans working and studying at home and abroad, as well as non-Germans working and studying in Germany.

This fashion illustration anthology brings together the work of fifty contemporary artists, fashion designers and fashion illustrators. The book includes works by major figures in the industry such as Bil Donovan, Aurore de la Morinerie, Piet Paris, Daniel Egnéus, Cecilia Carlstedt and Amelie Hegardt, as well as young talents who have burst onto the scene with great success. The book begins with a brief introduction about the history and evolution of fashion illustration, followed by a series chapters devoted to the featured artists. Each chapter includes a brief presentation of the artist's career and style, an interview with the artist that touches on subject matter, sources of inspiration, techniques, influences and images of their work. All of the artists are from different backgrounds and generations, a fact made clear in the selection of works representing highly diverse styles and techniques (abstraction, realism, expressionism, figurativeness), reflecting the different ways of interpreting fashion from the point of view of fine arts.

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.

Combining short biographies with striking and usable stencil images of 30 female activists, anarchists, feminists, freedom-fighters and visionaries, this is a genre-crossing resource guaranteed to educate and inspire.

After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless 'works of art' and a richer aesthetic experience. This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or as part of a branding system. Discover this versatile art form with this unique book.

Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinking explores a variety of techniques-from quick, seat-of-the-pants approaches to more formal research methods-for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas and creating form. Visual demonstrations and case studies show the design processes and solutions at work.

Laurence was born in London and became a very successful commercial artist, producing many famous railway posters. Pick Up a Pencil covers his whole painting life, from the early drawings of detailed explosives for MI5 (they were used to help the army to disarm the bombs), through to his own fine art paintings. Jean's book is also full of stories including one where he took one of the bomb devices home to draw it, kept it under his bed, then found it was live

An overview of the work of 20th-century graphic design icon Tom Eckersley – packed with hundreds of his instantly recognisable designs. From iconic posters for the Post Office and London Transport to designs for brands such as Guinness, this richly illustrated book explores the work of influential British poster artist and design teacher Tom Eckersley (1914–1997). Part of the 'outsider' generation that transformed graphic design in Britain in the mid-century era, Eckersley’s instantly recognisable posters have become true icons of 20th-century style. Here, design writer and former Eckersley archivist Paul Rennie gives a fascinating exploration of Eckersley’s life and work, from his Northern upbringing and early career, through pioneering work during the Second World War, to his central role in mid-century graphic design in the decades that followed. Over 200 designs from throughout Eckersley’s career are featured. Made in his signature style combining bold, bright colours and flat graphic shapes, there are designs for clients such as the BBC, British Rail, Keep Britain Tidy, Gillette, BP and Shell. The book also examines Eckersley’s position at the forefront of the explosion of print culture in the 20th century, how he helped to transform design education in Britain, and the lasting legacy he left behind. A celebration of a true mid-century modern master, this is the first book on Tom Eckersley of its kind and will appeal to anyone interested in graphic design and visual communication.

Twenty years in print, The Thames & Hudson Dictionary of Graphic Design and Designers contains around 750 entries offering detailed information on every important graphic designer, movement, agency, practice and publication from 1840 up to the present day. The dictionary gives clear and accessible definitions, from technical minutiae of typography to computer-aided design and printing. Cross-references make navigating between entries simple. The endmatter contains a handy bibliography of key texts and recommended reading, as well as a timeline that puts the most influential individuals, developments and movements in chronological order. This third edition contains over 200 new, updated or expanded entries (as well as 45 new illustrations, 22 in colour) on the latest designers, terms and influences; content that ranges from Adobe InDesign to Manga, and from Chip Kidd to Marian Bantjes. Redesigned and re-typeset throughout, the book remains an indispensable reference tool to all students and practitioners of graphic design.

A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European emigres, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper's Bazaar and Vogue-whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers-emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism. Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media. Published in association with the Jewish Museum, New York Exhibition Schedule: Jewish Museum, New York (April 2-July 11, 2021)

Design is everywhere. It shapes not only our present but also our future. An essential introductory guide, Design: The Key Concepts covers fundamental design concepts: thinking, service, context, interaction, experience, and systems. Each concept is situated within a broad context, enabling the reader to understand design's contemporary practice and its relationship to issues such as new technology, social and economic development, globalization, and sustainability. Concepts are also explained by use of concise, illustrated case studies of contemporary objects, spaces, systems, and methods such as Uber, the iPhone, Kickstarter and IKEA. Chapter summaries and supporting discussion questions make this an engaging and accessible introduction for students and those new to the field. An annotated bibliography provides direction for further reading.

Arabic script remains one of the most widely employed writing systems in the world, for Arabic and non-Arabic languages alike. Focusing on naskh-the style most commonly used across the Middle East-Letters of Light traces the evolution of Arabic script from its earliest inscriptions to digital fonts, from calligraphy to print and beyond. J. R. Osborn narrates this storied past for historians of the Islamic and Arab worlds, for students of communication and technology, and for contemporary practitioners. The partnership of reed pen and paper during the tenth century inaugurated a golden age of Arabic writing. The shape and proportions of classical calligraphy known as al-khatt al-mansub were formalized, and variations emerged to suit different types of content. The rise of movable type quickly led to European experiments in printing Arabic texts. Ottoman Turkish printers, more sensitive than their European counterparts to the script's nuances, adopted movable type more cautiously. Debates about "reforming" Arabic script for print technology persisted into the twentieth century. Arabic script continues to evolve in the digital age. Programmers have adapted it to the international Unicode standard, greatly facilitating Arabic presence online and in word processing. Technology companies are investing considerable resources to facilitate support of Arabic in their products. Professional designers around the world are bringing about a renaissance in the Arabic script community as they reinterpret classical aesthetics and push new boundaries in digital form.

This collection of over 140 curated posters by the revolutionary graphic artist Seymour Chwast provides context and insight into not only his five-decade career, but the poster genre itself. Since founding Push Pin Studios alongside Milton Glaser and Edward Sorel in the 1950s, Chwast's posters have been widely celebrated for their combination of subversive style and strong political satire. His caustic humor, graphic hand, and visual commentary cleverly synthesize in a way that is both wry and immediately understandable. Posters are arranged by type-Causes, Commerce, Information, Exhibits, and Lectures-rather than chronology, which, along with the large format, invites readers to engage thematically with the designs. Commentary on each poster makes this a valuable resource for students, educators, historians, and all who appreciate the unique ability of posters to subvert notions of popular culture, politics, and design at once. Essays by Shepard Fairey and Steven Heller contextualize Chwast's impact on 20th-century design.

Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade - and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.

Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use. Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.