|
|
Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
This book seeks to establish the meaning of design research, its
role in the field, and the characteristics that differentiate
research in design from research in other fields. The author
introduces a model to explain the relationship between the
components of the ontological reality of design: the designed
object, the designer, and the user. Addressing design research
across disciplines, the author establishes a foundational
understanding of research, and research paradigms, for the design
disciplines. This will be crucial for the emerging field of design
research to find its own identity and move forward, building its
own knowledge base as it finds its positioning between science and
art. The book will be of interest to scholars working in design
history, design studies, graphic design, industrial design,
interior design, architecture, fashion design, and service design.
Graphic design software is constantly evolving, allowing designers
to meet specific printing specifications. Printing Design for
Graphic Designers is a reference book that showcases design
projects from all over the world and focuses on the processes that
were used to print them. The book opens with a thorough
introduction of printing history, from the primitive seal rolls
used in Mesopotamia more than 5,000 years ago to today's digital
technology. The projects are structured according to their printing
specifications, which include cutting and folding, printing and
varnishing, UV ink, thermography printing, thermochromic ink,
screen printing, abrasive ink, solid colour-gold/silver ink,
embossing and debossing and foil stamping. In recent years, with
the help of new software tools, designers have incorporated
printing finishes into their work. The result is incredibly
sophisticated and daring effects applied to a wide variety of
items, from business cards to record sleeves, books, posters and
art.
Modern-day cryptic symbols and mysterious codes are no longer just
the tools of secret societies and spies; skilled graphic designers
use them constantly, creating new visual languages for branding,
logotypes, and company identities. Symbols in Graphic Design is
your own illustrated codebook to these logos, glyphs, and other
motifs. This exhaustive resource lays out basic symbols, their
meanings, and their histories before delving into a collection of
modern projects ranging from restaurant and clothing identities to
personal brands, promotional materials, and even city branding
projects.
|
|