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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Fashion Flats and Technical Drawing is a step-by-step workbook for
learning technical drawing and flat sketching skills. With more
than 500 hand-drawn and CAD-rendered flats and 100 photos of
finished samples showing how a sketch translates to a 3D garment,
the book covers a range of garments and construction details used
to communicate fashion designs for portfolios and production.
Abling and DaCosta progress from basic design construction details
such as darts, gathers, and trims to essential garment styles
including skirts, tops, dresses, pants, jackets and coats. The book
includes unique coverage of presentation of flats in a portfolio
and critical step of preparing flats for a technical package and
productions. Downloadable figure templates and flats library are
available online. This book is an essential resource for fashion
designers to learn technical drawing skills that effectively
communicate fashion design concepts. Features * Shows front-view
and back-view flats, select side-view and 3/4-view flats, plus
variations for menswear and childrenswear * Covers basic CAD
techniques, how to use the pen tool, and methods for translating
hand-drawn flats to digital drawings * Guest Artist features
showcase professional designer styles for flats to inspire
creativity * Practical format includes lay-flat spiral binding and
drawing practice pages with grids and figure templates Fashion
Flats and Technical Drawing STUDIO * Download figure templates and
basic garment flats that can be used in different CAD programs or
printed out for reference or practice * Access extra drawing
exercises and project using women's, men's, and children's flat
figure templates * Review concepts with flashcards of essential
fashion vocabulary Teaching Resources * The Instructor's Resources
include sample course syllabi, test questions, visual quizzes and
grading guidelines.
Strategies for the design process considering emotions. How does
design make the indestructible character of a drill tangible? Why
does a brand become a trusted friend? And what emotions should
intelligent gardening tools actually radiate? The accurate
communication and design of emotional worlds remain one of the
greatest challenges for companies and professional design.
Designing Emotion offers practical support here. Based on current
research from neuroscience and psychology, the book presents tools
for systematically analysing emotions and controlling them through
precise use of form, colour and material. In addition to case
studies and interviews, this edition offers insights into the
design practice of successful companies. Provides professional
design instruments for influencing emotions Includes a folding
poster for the use of "emotion grid" With illustrative product
analyses
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Halrai 24
(Hardcover)
Halrai
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R2,426
R1,826
Discovery Miles 18 260
Save R600 (25%)
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Ships in 10 - 15 working days
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Introducing students to the field of graphic design through
inspirational examples and clear, practical advice, The
Fundamentals of Graphic Design has been fully updated to reflect
the changes in today's technologies and graphic design practice.
With a new section expanding the coverage of digital design tools
and new material on social media, apps plus more on design for the
Web, the book gives students a unique overview of what graphic
designers do and how they work, historical influences on the field,
and coverage of design thinking and the production process.
Design is everywhere. It shapes not only our present but also our
future. An essential introductory guide, Design: The Key Concepts
covers fundamental design concepts: thinking, service, context,
interaction, experience, and systems. Each concept is situated
within a broad context, enabling the reader to understand design's
contemporary practice and its relationship to issues such as new
technology, social and economic development, globalization, and
sustainability. Concepts are also explained by use of concise,
illustrated case studies of contemporary objects, spaces, systems,
and methods such as Uber, the iPhone, Kickstarter and IKEA. Chapter
summaries and supporting discussion questions make this an engaging
and accessible introduction for students and those new to the
field. An annotated bibliography provides direction for further
reading.
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