Pravoslav Sovak (*1926) is one of the most important graphic artists of our time. With his drawing skills and delight in technical experimentation he focuses his critical attention on society and institutions. Sometimes he lets us immerse ourselves in travel and landscape impressions. A reading book and catalogue raisonne in one, this volume traces Sovak's multi-layered oeuvre since 1994. The artist from Bohemia is a path-blazer for Postmodernism and an unparalleled master of graphic techniques. With virtuoso skill he combines complex processes from etching to the rarely used helioogravure. With his finely balanced nuances he allows virtually every print to become an original. Sovak's pictorial themes, from the sterility of the media society or the elemental experience of nature in the wilderness to an autobiographical collage, entrance viewers with a crystalline precision of design. Clear, almost minimalistic structures, networks and grid lines predominate, convincing the viewer with their fine obfuscation and powerful objectivity.

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

Multiple answers to the question of what design can be and achieve today. Not at Your Service: Manifestos for Design brings together the broad spectrum of beliefs, subjects and practices of designers at Zurich University of the Arts. It offers different approaches and insights on the present-day role and impact of design. It is not conceived as a finished project, but as a fluid document of its time. Collaborative design, interaction within complex systems, attention economics, the ecological shift, visual literacy, gender-neutral design, "quick and dirty" design ethnography, social responsibility, the value of ugliness, death futures, immersive technologies, identity and crises, design as a transformative discipline - all of these topics are presented for debate with passion, conviction and professional expertise. A compact collection of discursive texts on the many roles and functions of design. Contributions to the current debate on the social role of design. Statements by experts from one of the leading universities of design. All texts are in German and English.

"If you can't explain it simply, you don't understand it well enough." -Albert Einstein Our everyday lives are filled with a massive flow of information that we must interpret in order to understand the world we live in. Considering the complex variety of data floating around us, sometimes the best-or even only-way to communicate is visually. This unique book presents a fascinating perspective on the subject, highlighting the work of the masters of the profession, creators of breakthroughs that have changed the way we communicate. Information Graphics has been conceived and designed not just for graphics professionals, but for anyone interested in the history and practice of communicating visually. The in-depth introductory section, illustrated with over 60 images (each accompanied by an explanatory caption), features essays by Sandra Rendgen, Paolo Ciuccarelli, Richard Saul Wurman, and Simon Rogers. Looking back all the way to primitive cave paintings as a means of communication, this section gives readers an excellent overview of the subject. The second part of the book is entirely dedicated to contemporary works by today's most renowned professionals, presenting 200 graphics projects, with over 400 examples-each with a fact sheet and an explanation of methods and objectives-divided into chapters by the topics Location, Time, Category, and Hierarchy. Includes: 200 projects and over 400 examples of contemporary information graphics from all over the world-ranging from journalism to art, government, education, business and much more Four essays about the development of information graphics since its beginnings

What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication. How jobs are advertised and how prospective candidates communicate with prospective employers have changed as well, as has the culture and context for many workplaces, requiring new approaches for how to find your first (and last) position. Through clear prose, a broad survey of contexts where designers find themselves in the present day, and interviews with designers, The AIGA Guide to Careers in Graphic and Communication Design is an invaluable resource for finding your place in this quickly changing and growing field. The book includes interviews with over 40 designers at all levels working in-house and out-of-house in studios, consultancies, or alone, including: Nicholas Blechman, The New Yorker; Rob Giampietro, Google; Njoki Gitahi, IDEO; Hilary Greenbaum, Whitney Museum; Holly Gressley, Vox Media; Cemre Gungoer, Facebook; Natasha Jen, Pentagram; Renda Morton, The New York Times; and Alisa Wolfson, Leo Burnett Worldwide.

An international survey of the very best artists working today in dubstep graphics, the vanguard visual component to the international electronic music phenomenon

Originally an electronic dance music form from the garage, drum and bass, and dub reggae clubs of South London, dubstep has merged with street art, pop art, and design to become a global design and music phenomenon, now entering the mainstream and influencing the likes of Snoop Dogg and Rihanna. The artists that supplied the scene with its imagery for t-shirts, posters, logos, and merchandising have grown a fantastic and distinct brand of provocative graphic design, pop artworks, and street art. Their subversion of regular corporate brands and language have also become a witty trope in recent advertising campaigns. The best of these artists worldwide are featured here, with amazing imagery and detailed analysis showing their influences and connections. This volume is essential for all graphic designers, fascinating for anyone into the club scene, and of interest for those wanting to keep abreast of street art and contemporary visual culture.

A stunning survey of modern illustration that uses older styles of artistic expression to evoke a sense of another time and place. These vintage-style illustrations play with the past, subvert it, on occasion, but always feel fresh. Organized into 12 chapters by historical or cultural period, the book features hundreds of the best examples of modern retro illustration including styles as varied as Constructivist, Dada and Art Noveau. From work showing the ornamentation of Victorian fonts, the stylized angles of Art Deco, the lines of soviet poster art, the influence of Saul Bass and Blue Note record sleeves to the new slant on photorealism, and the renaissance of punk and comic art.Hundreds of artists from all over the world have contributed to a beautiful, witty and inspiring collection of vintage illustration that will inspire designers, illustrators and artists working today.

A stylish box of 16 notecards and envelopes with four stunning designs, depicting famous Brutalist buildings in London These outstanding graphic illustrations of London buildings with their clean lines and bold blocks of color have been used by influential ceramics company People Will Always Need Plates on a successful range of plates, mugs, and other objects. Now they are available in chic greeting cards.

Follow Me 2 is a collection of the exceptional signage and wayfinding system designs from all over the world. They effectively resolve the communication problem between human and environment through a visually pleasant way. Some of the designs included are of bold color palettes or unique fonts, while others are expressive of consideration for convenience and comfort, but are all reflective of the latest signage and wayfinding system design trend.

A wedding is an invitation for friends and family to witness the strength of a couple's love. As such, even the tiniest details require careful attention, to ensure that the occasion reaches its full potential. Whether you are a wedding planning company, a graphic designer, or a spouse-to-be, this book is a necessity! The Devil may be in the details, but it's the small stuff that will make your big day. Wedding invitations, RSVPs, save the date cards, posters, thank you cards and table cards...These small but essential items express the lovers' personalities, making each wedding a unique experience. This book is dedicated to the minutiae of a wedding, exploring how these seemingly-insignificant pieces are actually the backbone of the event, consolidating the wedding's theme and providing continuity throughout. Containing over 100 pictures from marriage ceremonies across the world, A Fairy Tale about Love aims to show its readers all the latest styles. Creative, elegant, and modern, these beautiful works are a feast for the eyes. The book also displays the design concept, design style and printing process behind each piece, making it a excellent reference book.

As a response to the predominantly male presence in the design scene, this book exclusively presents works by exceptional female designers. It is not about discovering something inherently “female” and defining “feminine” design, but to counter the male-dominated discourse of the sector. The carefully selected graphic works stand on their own and range from commissioned assignments via free artistic projects to the area of design research.

They open new perspectives on how diverse contemporary graphic design can be. This presentation is complemented by interviews conducted with 22 female designers, sociologists, and design theorists. To shed light on the lacking visibility of women in the design sector, the authors especially focused on the design philosophy, perceptions, and ideals of the respective sectors and the experiences encountered in everyday work situations.

A lively look at an underexplored niche in the history of American ads: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.

Now in paperback, Duotone explores the possibilities and applications of two-color printing technique, which uses either two shades of the same color, black and one tint, or two different colors. This method brings out middle tones and highlights, and its results are vibrant, colorful and stunning, generating maximum expressivity while minimizing production costs. The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The variety of designs reveals the magic of duotone techniques and how designers and artists make full use of its possibilities to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres.

Up Against the Wall: Art, Activism, and the AIDS Poster offers nearly 200 examples of visually arresting and socially meaningful posters. Taken from more than 8,000 held in the collection in the University of Rochester's River Campus Libraries' Department of Rare Books, Special Collections, and Preservation. The collection, one of the largest of its kind in the world, was donated to the University of Rochester by Dr. Edward Atwater. The book accompanies an exhibition of AIDS education posters displayed at the Memorial Art Gallery of the University of Rochester, Rochester, NY. The posters, spanning the years from 1982 to the present, show how social, religious, civic, and public health agencies have addressed the controversial, often contested terrain of the HIV/AIDS pandemic within the public realm. Organizations and creators tailored their messages to audiences, both broad and very specific, and used a wide array of strategies, employing humor, emotion, scare tactics, simple scientific explanations, sexual imagery, and many other methods to communicate powerfully and effectively.

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Designing Disability traces the emergence of an idea and an ideal - physical access for the disabled - through the evolution of the iconic International Symbol of Access (ISA). The book draws on design history, material culture and recent critical disability studies to examine not only the development of a design icon, but also the cultural history surrounding it. Infirmity and illness may be seen as part of human experience, but 'disability' is a social construct, a way of thinking about and responding to a natural human condition. Elizabeth Guffey's highly original and wide-ranging study considers the period both before and after the introduction of the ISA, tracing the design history of the wheelchair, a product which revolutionised the mobility needs of many disabled people from the 1930s onwards. She also examines the rise of 'barrier-free architecture' in the reception of the ISA, and explores how the symbol became widely adopted and even a mark of identity for some, especially within the Disability Rights Movement. Yet despite the social progress which is inextricably linked to the ISA, a growing debate has unfurled around the symbol and its meanings. The most vigorous critiques today have involved guerrilla art, graffiti and studio practice, reflecting new challenges to the relationship between design and disability in the twenty-first century.

Perhaps you are working on a new project and need a little inspiration , or even a quick reference to show you how to do that one cool effect that will be the finishing touch on your latest creation. Whatever you need, this book can help you in so many ways. One of the toughest things about being a designer is getting a good idea. The next challenge is realizing that idea. This book will not only be a source of ideas , but will also show you how to create them step by step. You can even combine multiple effects to create other cool results-the book's cover was designed by combining at least half a dozen techniques found within. Corey wrote this book for working designers, or anyone who just wants to add some "cool factor" to their projects. Each tutorial is a stand-alone technique or mini-project, so you do not have to follow the book in sequence. Just find what you like and have at it. And, as an added bonus, you can download all of t he images used in the book to follow along with. It's everything you loved about the Down & Dirty books, now in a small handbook size you can use as a quick reference to a variety of effects.

The exquisite creations embody our best artistic endeavors, and offer a glimpse of the greatness of the civilizations that produced them. Their sheer beauty and charm are enough for us to marvel at, let alone the large sum of resources, efforts and time poured into making them. In this book, we hope to follow our predecessors' footprints in the endless pursuit of exquisite beauty, and to explore the possibilities of how this style might blaze new trails in today's graphic design world.

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

Drawn from TASCHEN's Illustration Now! series, this go-to catalog brings together 100 of the most successful and important illustrators around the globe. With featured artists including Istvan Banyai, Gary Baseman, Seymour Chwast, Paul Davis, Brad Holland, Mirko Ilic, Anita Kunz, and Christoph Niemann, the international overview provides an invigorating record of the dynamism and diversity of the illustration scene. Each illustrator is featured with a self-portrait, samples from their portfolio, and a succinct description by Steven Heller, with a supplementary list of selected exhibitions and publications. In his introduction, Steven Heller describes the dynamic realm of illustration today and the challenging process of selection within this highly competitive and ever-moving genre. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

New in paperback, "The Typography Workbook" provides an at-a-glance reference book for designers on all aspects of type.

The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.

Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.