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Bold Brand - The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm (Paperback) Loot Price: R698
Discovery Miles 6 980
Repayment Terms: R65 pm x 12*
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Bold Brand - The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm (Paperback): Josh Miles

Bold Brand - The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm (Paperback)

Josh Miles; Foreword by Mark Zweig

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Loot Price R698 Discovery Miles 6 980 | Repayment Terms: R65 pm x 12*

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In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold

General

Imprint: Miles Design LLC
Country of origin: United States
Release date: June 2012
First published: June 2012
Authors: Josh Miles
Foreword by: Mark Zweig
Dimensions: 229 x 152 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 268
ISBN-13: 978-0-9833307-4-5
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-9833307-4-3
Barcode: 9780983330745

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