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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
A vibrant companion to Victionary's recent Palette No. 1: Black & White, PALETTE NO. 2: MULTICOLOUR looks at the most engaging use of colour in design, packaging, fashion and architecture today. Shunning the use of singular colour, the harmonious use of multiple hues are displayed and discussed, presenting a veritable rainbow of striking images that catch people's eyes from near and afar. Colours are increasingly being used as a powerful communication tool, and their striking presence conveys a variety of meanings which MULTICOLOUR displays in full.
Jan Tschichold (1902-1974 ) was one of the most outstanding and influential graphic artists and typographers of the 20th century. Throughout his life he stood in the service of print and writing, first as a talented young calligrapher and designer of some 70 posters and then, later on, as a self-critical typographer and typeface designer. In his posters, he expresses the avant-garde ideas of the Neue Typografie, or New Typography, which were strongly influenced by the Bauhaus. Tschichold received many prizes for his work. For example, the Societe Typographique de France appointed him an honorary member in 1960, and he was named an honorary Royal Designer of Industry by the Royal Society of Arts in 1965. This book is an analytical examination of Tschichold's posters. It contains his own collection of posters, with works by Hans Arp, El Lissitzky, Laszlo Moholy-Nagy, Oskar Schlemmer, and others, as well as the approximately 70 posters he designed himself.
This book is a collection of eleven articles, written by leading experts and dealing with special topics in Multivariate Approximation and Interpolation. The material discussed here has far-reaching applications in many areas of Applied Mathematics, such as in Computer Aided Geometric Design, in Mathematical Modelling, in Signal and Image Processing and in Machine Learning, to mention a few. The book aims at giving a comprehensive information leading the reader from the fundamental notions and results of each field to the forefront of research. It is an ideal and up-to-date introduction for graduate students specializing in these topics, and for researchers in universities and in industry.
Famed German type designer renders 493 symbols: religious, alchemical, imperial, runes, property marks, etc. Timeless.
Honorable Mention in the Foreword Indie Awards 2016 For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."-I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: * style sheets for print and the web * the use of ornaments and captions * lining and non-lining numerals * the use of small caps and enlarged capitals * mixing typefaces * font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.
Die hier vorgelegten Schriften von Gui Bonsiepe, einem der massgeblichen Entwickler der Disziplin des Interfacedesign, sind das Ergebnis seiner Erfahrungen aus Forschung, Theorie, Praxis und Lehre.Der Fokus liegt aufSchlusselfragen der Designdebatte wieFragen der Entwurfstheorie und deren soziopolitische Hintergrunde."
Text in English and German. Gunter Rambow (b.1938) is one of the most prominent designers in the area of visual communication and cultural advertising. He produced numerous photo books and outstanding posters at the Rambow & Lienemeyer graphic design studio (1961-86), and is now carrying on his work at the Rambow, van de Sand studio. Particularly with his posters for the Schauspiel Frankfurt under the direction of Peter Palitzsch, Rambow succeeded in creating symbols for theatre's claim to political involvement and effectively introducing them into the urban environment. From 1974 to 2003 Gunter Rambow taught at the Universitat Kassel and the Staatliche Hochschule fur Gestaltung Karlsruhe as a professor of visual communication. In 2007, the Museum fur Angewandte Kunst Frankfurt is following the example of the Bibliotheque Nationale in Paris, the Shanghai Art Museum and many other institutions and dedicating a major solo exhibition to his work. The show is an encounter between more than one hundred posters by Gunter Rambow -- dating from 1962 to the present -- and Richard Meier's museum architecture. The publication appearing in conjunction with this exhibition documents the dialogue between Rambow's poster art and Meier's museum building. Authors Eva Linhart, Anita Kuhnel and Volker Fischer acquaint readers with Rambow's poster oeuvre -- far beyond the limited number on exhibit -- and his aesthetic strategies. Not only is light shed on the latter from the art-historical perspective, but a sense is conveyed of Rambow's innovative achievement in using the medium of the poster to create unmistakable corporate designs for a spectrum of widely differing institutions. The catalogue moreover provides an analytical appraisal of Rambow's ability to trigger insights about the environment and human relationships in those who view his posters.
* Serves as a design/art direction/writing/creative-collaboration primer for non-designers * Enables development of a common frame of reference for business and creative professionals, to foster better understanding and appreciation of the creative process - and better business results * Includes a chapter on diversity, equity, and inclusion in design
Process ― Visual Journeys in Graphic Design is a unique book highlighting the rarely shown sketching and process behind the making of marks and logotypes. It is based on the work by the studio BankerWessel. Fourteen projects are presented with over 1,500 individual sketches with attached annotations showing the actual thought process present in the creation. The book includes marks for a range of companies within the realm of art, music and fashion including Hasselblad Foundation and Fotografiska. This revised and expanded second edition also includes two new case studies and a written piece by designer Richard Baird titled 'In Search of Originality'.
For generations, children’s books provided American readers with their first impressions of Japan. Seemingly authoritative, and full of fascinating details about daily life in a distant land, these publications often presented a mixture of facts, stereotypes, and complete fabrications.  This volume takes readers on a journey through nearly 200 years of American children’s books depicting Japanese culture, starting with the illustrated journal of a boy who accompanied Commodore Matthew Perry on his historic voyage in the 1850s. Along the way, it traces the important role that representations of Japan played in the evolution of children’s literature, including the early works of Edward Stratemeyer, who went on to create such iconic characters as Nancy Drew. It also considers how American children’s books about Japan have gradually become more realistic with more Japanese-American authors entering the field, and with texts grappling with such serious subjects as internment camps and the bombing of Hiroshima and Nagasaki.  Drawing from the Library of Congress’s massive collection, Sybille A. Jagusch presents long passages from many different types of Japanese-themed children’s books and periodicals—including travelogues, histories, rare picture books, folktale collections, and boys’ adventure stories—to give readers a fascinating look at these striking texts. Published by Rutgers University Press, in association with the Library of Congress.
Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you're learning them so they become second nature. Covering all the introductory topics a designer needs to know - from working with colour and layout, to editing images and designing apps - this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals. This new edition includes: - Coverage of Adobe Illustrator, Photoshop and InDesign - Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia - Smaller supporting activities alongside major project exercises - New design formats, including apps and infographics - Downloadable resources to use within the software instruction
Design has many rules that claim to be big truths and full of wisdom. Designers all go by rules that work for them. However, their rules may not work for someone else, or for a particular piece of design work. When a rule is forced upon you, it stops working and becomes a joke, like "Never use a PC," or "Leave it until the last minute," or the most famous of them all, "Less is more." The problem is that every rule related to, or governing, design is ultimately ridiculous. In this book we have collected the most talked-about rules and the viewpoints of designers and thought leaders who live by them or hate them.
Graphic designers who wish to work with print finishes like blind embossing and phosphorescent ink constantly face the same problem: there are no compelling examples of the available techniques. They must either turn to existing books, which only present them in photographs and make it impossible to experience their tactile qualities, or to samples in advertising brochures put out by individual printing presses, which are so focused on the technology that their visual and haptic appeal is lost. This is where extra comes in: it uses sensuously experienced examples to present the most important finishing techniques practically and theoretically, in variants and experimental combinations. Thirty internationally renowned designers created pages especially for this book as a basis for explaining the special design and technical features of each technique, with an in-depth exploration of its possible uses. Additional articles deal with general issues such as planning and costing a finish or its mode of operation. With its large amount of information, its easy-to-navigate structure, and a glossary, this book is an indispensable reference work on print finishing. At the same time, its experimental character and high-quality design make it a source of inspiration for everyone with an interest in the subject. Designers of the "show pages" in alphabetical order: 123buero Antoine+Manuel Catalogtree Drushba Pankow Fanette Mellier Fons Hickmann m23 Hans Gremmen Hort Sarah Illenberger Jung+Wenig Karlssonwilker inc. Hoon Kim Hort Yang Liu Mario Lombardo LUST Thomas Mayfried mischen Maureen Mooren NODE Berlin Oslo OK-RM onlab Pixelgarten Project Projects Rimini Berlin Viola Schmieskors Ariane Spanier Annik Troxler UEppig Weiss-heiten Design Welcometo.as
Perspective Drawing: A Designer's Method balances the need for detail with the need for spontaneity by establishing a connection between constructed perspective and freehand sketching. The techniques illustrated and discussed in this text enable students to design a space as they are drawing it. One of the author's students described the effectiveness of this approach as making it "1,000,000 times easier to draw freehand after learning these perspective techniques." After studying the methods for constructing linear perspective, students produce a number of freehand sketches. They test each one with an overlay grid to verify the location of horizon lines, vanishing points and other key elements. With practice, they develop the ability to find these key points intuitively while sketching, so that they can draw freely and confidently.Features- Includes coverage of color application- Teaches foundation skills in linear perspective - Develops self-confidence to pursue freehand drawing- Instructor's Guide provides suggestions for planning the course and using the text in the classroom
Die Schriftmischung ist eine der grossen Herausforderungen und gleichzeitig ein steter Reiz fur Typografen und Gestalter: Soll sie opulent, nur begrenzt oder am besten gar nicht stattfinden? Welche Schriften harmonieren miteinander, welche nicht? Welche erganzen sich, lassen sich gar gegenseitig steigern? Die Fachliteratur bietet da wenig Hilfestellung. Dieses Handbuch zeigt, dass sich fur das Mischen von Schriften Kriterien bestimmen lassen. Es vermittelt durch das detaillierte Betrachten der Schriftgestalt und eine erneuerte Schriftklassifikation ein vertieftes Verstandnis fur die Vielfalt an Schriftformen und erarbeitet durch die systematische Analyse von Analogie und Kontrast die dringend benoetigten Erkenntnisse zum Kombinieren von Schriften. Ein unverzichtbares Standardwerk fur Typografen und Grafikdesigner.
This book offers step-by-step details on how to plan and execute library workshops and programs to inspire creativity in teens. Music, movies, graphic novels, and magazines for teens are now commonplace in libraries, and librarians are in a unique position to go beyond simply providing teens with access to them; they can engage teens in creating and sharing their own original content. Written in a light, accessible manner, this book empowers youth services librarians to do just that. Murder Mystery, Graphic Novels, and More provides instruction on hosting creative workshops dedicated to creating and publishing graphic novels; writing and performing interactive murder mystery events; creating animation films; and more-all within a reasonable budget. The chapter on creating graphic novels is itself an original graphic novel drawn by the author, who is also a comic book artist, and a portion of the book lists and explains different "creativity games" both short and long that may be used as everything from icebreakers to exercises to programs in their own right. Empowers librarians to teach graphic novel creation, create murder mystery events, make animated films, and offer other creative programs on a shoestring budget Provides exercises and games librarians can use to kick-start creativity in teens Includes other fun elements such as further information offered in word bubbles in the graphic novel section and a built-in flip book
When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike.
The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, "Communication Design" identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice.
Graphic design is the creation of visual contents in various media, whose presentation conveys information to other people. The field is interdisciplinary and subject to constantly changing conditions and different interpretations. This unusual book presents 100 young designers as well as established graphic companies, each on a double page designed by him, her or them. All artists were given the same sample page and the same specified font sizes and number of key strokes. They were free to design the contents of the pages themselves, arrange the text and individual pictures. Minimalist pages are juxtaposed to seemingly overloaded compositions, limited colors to expressive shapes and colors. This resulted in a comprehensive cornucopia of graphic possibilities and trends of the early second decade of the 21st century. |
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