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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
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Halrai 24
(Hardcover)
Halrai
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R2,071
R1,648
Discovery Miles 16 480
Save R423 (20%)
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Ships in 18 - 22 working days
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In this book, the author presents the perspectives of several
authors and designers on how to achieve an emotional graphic
design. Even though they are not absolute truths and there is no
guarantee that if a designer follows those principles people will
be emotional attached to the work, they will certainly bring them
closer to that. Emotional design is a design that reflects on the
crucial role emotions have in the human ability to understand the
world, promising to enhance the quality of life of its audience. A
successful emotion-driven design improves the relationship between
the audience and the 'product', creating deep emotional bounds
between the two. There are already many theories talking about
emotional design in product design, industrial design, and even web
design. But what about graphic design? This book aims to bring the
graphic designer closer to delivering an emotion-driven design.
Ink-Stained Hands fulfils a considerable gap in Irish visual arts
publications as the first book to present the activities of
printmakers in Ireland from the end of the nineteenth century to
the present. The central narrative of this profusely illustrated
and documented book is the foundation of Graphic Studio Dublin in
1960, an event which revolutionized the graphic arts in Ireland and
made the European tradition of printmaking available to Irish
artists.
As everyday tasks grow more confusing, and as social and global
problems grow more complex, the information designer's role in
bringing clarity has reached a new level of importance. In order to
have a positive impact, they must go beyond conventional approaches
to uncover real needs, make insightful connections, and develop
effective solutions. Information Design Unbound provides a clear,
engaging introduction to the field, and prepares students to be
strategic thinkers and visual problem solvers who can confidently
make sense in a changing world. Sheila Pontis and Michael
Babwahsingh present a holistic view of information design,
synthesizing decades of research, cross-disciplinary knowledge, and
emerging practices. The book opens by laying a foundation in the
field, first painting the bigger picture of what it is and how it
originated, before explaining the scientific and cultural
dimensions of how people perceive and understand visual
information. Transitioning from context to practice, a discussion
of the various roles information designers play and how they work
sets the stage for the information design process. Chapters then
delve into each step of the process, from problem definition to
design and evaluation. The final section of the book puts
everything together, with detailed project walk-throughs in areas
such as icon design, visual explanations, wayfinding, websites and
apps. Written and designed with students’ needs in mind, this
book brings information design fundamentals to life: exercises
allow students to put lessons directly into practice, case studies
demonstrate how information designers think and work, and generous
illustrations clarify concepts in a visually engaging way.
Information Design Unbound helps beginning designers build the
mindset and skillset to navigate visual communication challenges
wherever they may arise.
Modern-day cryptic symbols and mysterious codes are no longer just
the tools of secret societies and spies; skilled graphic designers
use them constantly, creating new visual languages for branding,
logotypes, and company identities. Symbols in Graphic Design is
your own illustrated codebook to these logos, glyphs, and other
motifs. This exhaustive resource lays out basic symbols, their
meanings, and their histories before delving into a collection of
modern projects ranging from restaurant and clothing identities to
personal brands, promotional materials, and even city branding
projects.
Renny Ramakers is realizing projects that combine virtual
technologies and social media with the craft of design to develop
new social relations. For more than three decades, the Dutch art
historian, critic, and curator has been changing the nature and
purpose of design. As co-founder of the Droog Design collective,
she has championed the notion of furniture and industrial design as
a rethinking of today's world. When Droog first exhibited at the
Milan furniture fair in 1993, its assemblies of found materials and
witty forms instantly changed the landscape of design. Since then,
Ramakers has worked with makers and creators to move beyond slick
objects and towards critical projects that open our eyes to our
multifaceted realities while offering easy access and great joy to
users.
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