Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
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Visual Grammar (Paperback, English ed)
Loot Price: R390
Discovery Miles 3 900
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Visual Grammar (Paperback, English ed)
Series: Design Briefs
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Loot Price R390
Discovery Miles 3 900
Expected to ship within 12 - 17 working days
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Life in the image world has made us all voracious, if not always
deliberate, consumers of visual messages. Easy access to computer
graphic tools has turned many of us into either amateur or
professional image producers. But without a basic understanding of
visual language, a productive dialogue between producers and
consumers of visual communication is impossible. Visual Grammar can
help you speak and write about visual objects and their creative
potential, and betterunderstand the graphics that bombard you 24/7.
It is both a primer on visual language and a visual dictionary of
the fundamental aspects of graphic design.Dealing with every
imaginable visual conceptfrom abstractions such as dimension,
format, and volume; to concrete objects such as form, size, color,
and saturation; to activities such as repetition, mirroring,
movement, and displacement; to relations such as symmetry, balance,
diffusion, direction, and variationthis book is an indispensable
reference for beginners and seasoned visual thinkers alike. Whether
you simply want to familiarize yourself with visual concepts or
whether you're an experienced designer looking for new ways to
convey your ideas to a client, Visual Grammar is the clearand
concise manual that you've been looking for.
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