Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: *Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers *Forge relationships with the myriad stakeholders that affect your business *Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Part design history, part trip down musical memory lane, this anthology of jazz album artwork is above all a treasure trove of creative and cultural inspiration. Spanning half a century, it assembles the most daring and dynamic jazz cover designs that helped make and shape not only a musical genre but also a particular way of experiencing life. From the 1940s through to the decline of LP production in the early 1990s, each chosen cover design is distinct in the way it complements the energy of the album's music with its own visual rhythms of frame, line, text, and form. To satisfy even the most demanding of music geeks, each record cover is accompanied by a fact sheet listing performer and album name, art director, photographer, illustrator, year, label, and more.

This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. Chapter "Definition of a Digital Tool to Create Physical Artifacts: The Case of the Gamers4Nature Project" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a sci- ence that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical in- sights gained from this provide design- ers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.

The celebrated and much sought-after issue of the magazine idea focusing on a towering gure in Swiss graphic design is now in print again.idea is a renowned Japanese magazine on international graphic art and typography. Its 333th edition lent 226 pages to Emil Ruder, showcasing his work, in uence, and legacy in the world of typography and beyond-yielding a comprehensive survey of Ruder's accomplishments. It brings together essays, discussions, and appraisals from fellow designers, typographers, and artists.It engages with Ruder's many years of work and teaching in Basel, his thirty years as publisher of the famous Typographische Monatsblatter, as well as his posters, fonts, and philosophy.The extraordinary and comprehensive presentation of the life and works of Swiss typographic legend Emil Ruder sold out shortly after coming off the press and will now be available in a facsimile reprint.

This book reports on an original approach to problems of loci. It shows how the theory of mechanisms can be used to address the locus problem. It describes the study of different loci, with an emphasis on those of triangle and quadrilateral, but not limited to them. Thanks to a number of original drawings, the book helps to visualize different type of loci, which can be treated as curves, and shows how to create new ones, including some aesthetic ones, by changing some parameters of the equivalent mechanisms. Further, the book includes a theoretical discussion on the synthesis of mechanisms, giving some important insights into the correlation between the generation of trajectories by mechanisms and the synthesis of those mechanisms when the trajectory is given, and presenting approximate solutions to this problem. Based on the authors' many years of research and on their extensive knowledge concerning the theory of mechanisms, and bridging between geometry and mechanics, this book offers a unique guide to mechanical engineers and engineering designers, mathematicians, as well as industrial and graphic designers, and students in the above-mentioned fields alike.

Contemporary digital designers work across programmes, platforms and disciplines, but there's not always enough time to become an expert in everything before having to get stuck in to your next project. This is a hands-on approach to take you through the building blocks, common skills and hacks across all forms of digital design so you understand the fundamentals and can start creating straight away. Assistant Professor David Leicester Hardy uses his years as a teacher and professional designer to provide exercises, activities and instruction so you can make connections and become familiar with topics from: - User Experience (UX), User Interface (UI) and Interaction Design (IxD) - Animation and motion graphics - Virtual (VR), augmented (AR) and mixed reality Mirroring the real multidisciplinary approaches of digital designers, this book will help you work fluidly and efficiently, whatever the project.

This book makes the extremely complex process of architectural perception far more transparent and thus contributes to a better understanding of our built environment. Why is there so much debate about the appearance of our built environment, about the aesthetics of architecture today? Why do opinions about the aesthetic quality of buildings often diverge extremely even among experts? Why can't we agree on architecture, on what is beautiful and what is not? Most areas of construction, such as statics and building physics, are measurable and can therefore be substantiated with objective arguments. Yet this does not apply to the unquantifiable aesthetics of architecture. Accordingly, judgments on aesthetics are always subject-specific, and strongly dependent on the viewer. Nevertheless, the aesthetics of architecture is not just a matter of taste. Many relationships between buildings as objects and viewers as subjects can be determined objectively with the help of perceptual psychology and information theory, as this book demonstrates.

Basic geometric shapes and their various combinations are hugely popular in graphic design. The creative possibilities they offer are limitless, and viewers continuously interpret them consciously and unconsciously. In this book you will find many examples of why geometry is still very much relevant in today's graphic design industry and how it is a crucial part of our visual language. Beyond their colour and size, forms and shapes determine the character and the mood of a layout, without us even realising it. They provide order and harmony in a world of imperfection and chaos. Designers know this and have been using geometric shapes as a tool for communication and visual impact since the very beginning of the profession. The broad range of case studies featured in this book demonstrates how familiar shapes can be transformed and used to convey new concepts and trends in design.

Start your personal planning any time of the year with this stylish, undated weekly calendar. Start your personal planning any time of the year with this undated weekly calendar that features sixty customizable pages. Perfect for home or the office, it has plenty of space each day of the week to schedule appointments and meetings or to jot down important to-dos or notes.

Everybody is a designer! But why? Why do we color, organize, and form the world around us - and why do we call that a profession? In this book, Thonik, an Amsterdam-based studio led by lauded designers Nikki Gonnissen and Thomas Widdershoven, researches eleven personal reasons why they design - from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play. Why We Design looks back on twenty-five years of design practice and speculates on the future of graphic design.

This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.

This book presents the outcomes of recent endeavors that will contribute to significant advances in the areas of communication design, fashion design, interior design and product design, music and musicology, as well as overlapping areas. Gathering the proceedings of the 7th EIMAD conference, held on May 14-15, 2020, and organized by the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal, it proposes new theoretical perspectives and practical research directions in design and music, while also discussing teaching practices and some areas of intersection. It addresses strategies for communication and culture in a global, digital world, that take into account key individual and societal needs.

The Gensler Research Catalogue, Volume 3 profiles the work of 35+ research projects conducted by Gensler professionals around the world, spanning topics from the future of autonomous vehicles to how workplace design drives great customer and workplace experiences. Graphic designers from across the firm collaborated to design the Catalogue, giving each entry a unique design language tailored to the expression of each projects' methods and findings. The diverse set of projects are unified by a human-centric approach to design research, focused on ways to improve the human experience through great design. The research is organised into chapters focused on broad topics of interest, each with an introduction focused on broad trends and implications for the future of design. In addition to profiling Gensler's myriad research investigations, the publication also highlights the history and ethos of the Gensler Research Institute. The Catalogue offers not only thought-provoking descriptions of individual research, but an overall evidence-based approach to thinking about the approach to and design of space with the human experience at its heart.

This book presents new ways of facilitating design thinking, through the combination of cognitive design strategies and information technologies. It provides readers with an in-depth understanding of the traditional and digital design processes and activities that are employed in architecture, computational design, communication design and graphic design. The book is divided into three parts: Part I, which focuses on creativity, uses evidence derived from empirical studies to develop an understanding of the way computational environments shape design thinking and may lead to more inventive outcomes. Part II considers the cognitive dimensions of design teams, crowds and collectives. It investigates the ways digital design platforms promote interactive and collective thinking. Lastly, Part III addresses culture, examining the linguistic and cultural context of the globalised design ecosystem. Providing valuable insights into design thinking, this book helps readers engage with their local and global environments. It will appeal to academics, researchers and professionals with an interest in understanding design thinking in the context of creativity, collaboration and culture.

Soviets features unpublished drawings from the archive of Danzig Baldaev. They satirize the Communist Party system, exposing the absurdities of Soviet life from drinking (Alcoholics and Shirkers) to the Afghan war (The Shady Enterprise), via dissent (Censorship, Paranoia and Suspicion) and religion (Atheism as an Ideology). Baldaev reveals the cracks in the crumbling socialist structure, detailing the increasing hardships tolerated by a population whose leaders are in pursuit of an ideal that will never arrive. Dating from 1950s to the period immediately before the fall of the Soviet Union in 1991, his caricatures depict communism's winners and losers: the corruption of its politicians, the stagnation of the system, and the effect of this on the ordinary soviet citizen. Baldaev's drawings are contrasted with classic propaganda style photographs taken by Sergei Vasiliev for the newspaper Vercherny Chelyabinsk. These photographs portray a world the Party leaders dreamed of: where workers fulfilled their five-year plans as parades of soldiers and weapons rumbled through Red Square. This book examines - both broadly and in minute detail - the official fiction and the austere, bleak reality, of living under such a system.

Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders. By looking at practical examples from the field of handheld AR breakthroughs, virtual reality (VR) success stories and experimental interaction concept of pioneering XR platforms, you'll see how it's possible to map out a framework of user experience (UX) guidelines to close in on opportunities and challenges that lay ahead. This book defines, identifies, and analyzes UX practices for XR environments and reviews the techniques and tools for prototyping and designing XR user interactions. You'll approach the design for experiential state and spatial cognition, using established UX key performance indicators, while taking into account the social dynamics, emotional framework and wider industry context. UX design and strategy for the XR space is a new frontier, so UX for XR focuses on case studies and industry research to illustrate the relationship between UX design and the growth of immersive technologies. Practical examples will demonstrate how you should apply UX design principles using designing interactions in XR by identifying the importance of spaces, senses and storyboarding. What You'll Learn Explore the challenges and opportunities of designing for XR See how spatial interaction is revolutionizing human computer interaction Examine sensory input and interaction beyond the screen Work with 3D Interaction Design and build a strong 3D UX Understand VR and augmented reality essentials for emotion-rich user experiences Apply UX research techniques for the XR space Who This Book Is For This book is primarily for UX designers, consultants, and strategists; XR developers; and media professionals

Fiesta: Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. These topics, and the freedom of creativity that come with them, allow to explore the limits of design, without the restraints that come with commercial projects. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T- shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general and eager to learn about new trends. The events featured show that the success of a festival has a close connection to its tailor- made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15-16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.

A short introduction to the life and work of Italian-born designer, George Giusti, examining his eclectic aesthetic of refined Modernism. George Giusti, an Italian-born and educated designer, first established a professional practice in Switzerland and later, in the United States. Giusti's unique designs became widely praised covers for publications such as Fortune,Holiday, Modern Packaging, Graphis and Time. With multidisciplinary talents, Giusti also created sculptures, metalwork and designed several architectural projects reflecting his eclectic aesthetic of refined Modernism. This is the sixth title in the Graphic Design Archives Chapbook Series. This series celebrates the achievements of key design pioneers whose work is held in the Cary Graphic Arts Collection at RIT Libraries. From the inaugural acquisition in 1986, RIT's holdings have grown to include the work of 36 significant American graphic designers, active from the 1920s to the 1950s. NED DREW heads the Graphic Design area at Rutgers University-Newark andis also a founding partner of the multidisciplinary design firm BRED, which is based in New York City. BRENDA McMANUS is an Assistant Professor of Graphic Design at Pace University and founding partner and creative director of BRED.PAUL STERNBERGER, Associate Professor of Art History at Rutgers University-Newark, specializes in American Art and the History of Photography.