Format for Graphic Designers (Paperback, 3rd edition)

From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

General

Imprint:	Bloomsbury Visual Arts
Country of origin:	United Kingdom
Release date:	September 2019
Authors:	Gavin Ambrose • Paul Harris
Dimensions:	230 x 200 x 16mm (L x W x T)
Format:	Paperback
Pages:	208
Edition:	3rd edition
ISBN-13:	978-1-4742-9063-0
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
LSN:	1-4742-9063-9
Barcode:	9781474290630

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