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Books > Arts & Architecture > Industrial / commercial art & design > Product design
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An Introduction to Service Design - Designing the Invisible (Paperback)
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An Introduction to Service Design - Designing the Invisible (Paperback)
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A comprehensive introduction to designing services according to the
needs of the customer or participants, this book addresses a new
and emerging field of design and the disciplines that feed and
result from it. Despite its intrinsic multidisciplinarity, service
design is a new specialization of design in its own right.
Responding to the challenges of and providing holisitic, creative
and innovative solutions to increasingly complex contemporary
societies, service design now represents an integrative and
advanced culture of design. All over the world new design studios
are defining their practice as service design while long
established design and innovation consultancies are increasingly
embracing service design as a key capacity within their offering.
Divided into two parts to allow for specific reader requirements,
Service Design starts by focusing on main service design concepts
and critical aspects. Part II offers a methodological overview and
practical tools for the service design learner, and highlights
fundamental capacities the service design student must master.
Combined with a number of interviews and case studies from leading
service designers, this is a comprehensive, informative exploration
of this exciting new area of design.
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