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The Designer's Guide To Product Vision (Paperback)
Loot Price: R717
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The Designer's Guide To Product Vision (Paperback)
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As organizations increasingly recognize the centrality of design to
strategy, designers have an opportunity to shape decisions at the
highest level, moving beyond low-level UI/UX decisions to product
vision and strategy. In The Designer's Guide to Product Vision,
pioneering product design visionary Laura Fish helps you level up
your skills and become a modern design leader. Fish shows how to
make the hard-won transformation to strategic designer, and harness
your new power by championing product visions that make a powerful
difference. You'll learn how to: Lead digital product journeys in
an agile world, using product vision as a strategic compass that
keeps everyone aligned in the face of change Bind your product to
purposeful direction: delivering the best experience that solves
for user problems through the lens of business objectives Master
the exceptional business communication skills you need to command
business endeavors based on product or service vision Secure
dedicated resources, assemble your team, and captain your
visioneering expedition to success Fish provides practical tools
that help you apply her strategies, including product vision
proposal document deliverables, storytelling arc templates, vision
solution story templates, and more. With her guidance and
resources, you can leave pixel-pushing behind -- and change your
world.
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