This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 5th International Conference on Digital Design and Communication, Digicom 2021, held on November 4-6, 2021, in Barcelos, Portugal, and continuing the tradition of the previous book, it describes new design strategies and solutions to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.

The Dutch designer and polymath Jurriaan Schrofer (1926-1990) was one of the defining figures in European graphic design in the 1950s-70s. Working across all genres, from public relations brochures to interior design, and from magazines to advertising and alphabets, Schrofer is particularly regarded as a pioneer in the field of photo books and experimental typography. During the 1970s, he also became involved with government art policy and environmental art, and was an especially active force at the Association of Graphic Designers. The design historian Frederike Huygen describes his work as "research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning." This monograph tracks Schrofer's career through a set of thematic chapters: his public relations brochures for various corporations; the photo book designs; his work as a cultural ambassador; advertising design; interior design; art policy and education; typographic experiments; and his art works. This monograph provides a full survey of Schrofer's career.

The Swiss population is called upon to participate actively in political decision-making processes through regular campaigns. These campaigns are often concerned with issues that heat up the emotions and lead to ideological battles. Swiss campaign posters, which have influenced opinion making since the beginning of the 20th century, bear testimony to direct democracy. This special form of political propaganda-prominently associated with Switzerland-is a sensitive indicator of socio-political moods and reflects both national mentalities and global tendencies. Yes! No! Posters for Democracy reveals the visual argumentation strategies and rhetorical approaches that have shaped the Swiss campaign poster from 1918 to the present. Cliched exaggerations, undifferentiated simplifications, a repertoire of drastic motifs and abridged slo- gans correspond to the laws of the medium, which is oriented towards a manipulative appeal to the masses. Appeals to a sense of unity focus primarily on emotionalization, hardly on rational enlightenment. Subtly condensed messages or a graphically innovative language are hardly to be found in Swiss campaign posters. And yet many renowned designers created works that have inscribed themselves in the collective visual memory of the Swiss population and became icons of Swiss poster design.

Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online - including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences - only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world's major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group's ideology, leadership and modus operandi, and a brief timeline of events. The group's branding - the symbolism, colours and typography of its logo and flag - is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

Propaganda is thousands of years old. But it came of age in the 20th century, when the development of mass media (and later multimedia communications) offered a fertile ground for its dissemination, and the century's global conflicts provided the impetus needed for its growth. Put simply, propaganda is the dissemination of ideas intended to convince people to think and act in a particular way and for a particular persuasive purpose. But it takes many forms, is fluid and indeed is constantly developing, most fervently in our own digital era. Terms such as 'fake news', 'post-truth', 'gate-keepers' and 'asymmetrical warfare' were unknown a decade ago yet today are now commonplace, and often cynically derided, in daily media communications. In this timely and fully international book, David Welch has selected fifty images to highlight the continuities and dis-continuities of mass-communication throughout history, be they via images, events, films or by 'propaganda by deed'. Such an approach demonstrates how changing technological innovations (such as television and the internet) have continued to shape the propaganda narrative but also demonstrate how tried and trusted forms of propaganda - such as the humble leaflet - can still prove highly effective. The fifty images included are not all necessarily the most striking - rather they have been chosen because they illustrate recurring themes and devices (such as humour) and different mediums employed by propagandists - from early Egyptian coins eulogizing Alexander the Great to the psychological warfare used in the war against terrorism following the destruction of the Twin Towers in New York, and the use of social media employed so widely in the current Covid pandemic.

A celebration of a graphic design genius, published to mark what would have been his 80th birthday. The Wild World of Barney Bubbles celebrates the graphic design genius whose work linked the underground optimism of the 60s to the sardonic and manipulative art that accompanied the explosion of punk. Barney Bubbles remains a powerful influence on contemporary artists four decades after his death, having encompassed designs for Sir Terence Conran and underground magazines Oz and Friends as well as remarkable record sleeves and posters for Billy Bragg, Elvis Costello, Depeche Mode, Ian Dury, Hawkwind, The Damned and Nick Lowe. He also collaborated with artists and photographers, including Derek Boshier and Brian Griffin, and produced paintings, furniture, set designs and promo videos, not least the era-defining clip for The Specials' 80's hit, 'Ghost Town'. This revised edition of Paul Gorman's definitive Barney Bubbles monograph contains hundreds of rare and previously unpublished photographs, working sketches, notebooks and original artwork. It includes a new essay by American designer Clarita Hinojosa and sixteen extra pages of rare ephemera painstakingly collected by the author over the years.

Communications between amateur radio (AKA ham radio) operators and citizen band stations have been crowding the world's electromagnetic spectrum since its invention in the early 20th century. Millions of operators formed what could be almost be described as an early internet - projecting their voices, ideas, and humanity around the earth's surface using various techniques and frequencies to bounce their waves around the earth's surface, off of the ionosphere, and even the moon. Any communication network needs a way of identifying individuals. A QSL card is a written confirmation of prior communication between two amateur radio or citizens band stations-postcard sized and mailed between users. Do You Confirm Receipt of My Transmission is derived from the Q code. A Q code message can stand for a statement or a question (when the code is followed by a question mark). In this case, 'QSL?' (note the question mark) means "Do you confirm receipt of my transmission?" while 'QSL' (without a question mark) means "I confirm receipt of your transmission." Just like today's internet avatars, operators had their own style and often projected their personality using their QSL cards. Collecting cards was popular, and a source of pride to operators. Published by Brooklyn-based design imprint, Standards Manual, Do You Confirm Receipt of My Transmission is a visual history of these cards, spanning from approximately 1960-1990. Over 190 cards are included, front and back, with high resolution details. The collection forms a visual history of early global communication - something we now take for granted but was once a marvel. Today, there are over 3 million licensed radio operators worldwide.

This book presents an overview of the convergence of traditional letterpress with contemporary digital design and fabrication practices. Reflecting on the role of letterpress within the emergent hybrid post-digital design process, contributors present historical and contemporary analysis, grounded in case studies and current practice. The main themes covered include the research on letterpress as a technology and medium; a reflection on the contribution of letterpress to arts and design education; and current artistic and communication design practice merging past, present and future digital fabrication processes. This will be of interest to scholars working in graphic design, communication design, book design, typography, typeface design, design history, printing, and production technologies.

Projection Design for Theatre and Live Performance explores the design and creation process of projections from a non-technical perspective, examining the principles of media for the stage in a manner that is accessible for both beginning designers and advanced designers dabbling in projections for the first time. This introductory text covers concepts and tools for designing, techniques to help readers tap into their creativity, and the core skills required of this field: problem solving, project management, and effective communication. Focusing exclusively on design and creativity, this book encourages individuals to leap into the creative design process before facing any perceived hurdles of learning everything technical about media delivery systems, cueing systems, projectors, cables, computer graphics, animation, and video production. Projection Design for Theatre and Live Performance is a reminder that, from the invention of photography to the enormous variety of electronic media that exist today, the ways projection designers can enhance a theatrical production are limitless. Written in an accessible style, this book is a valuable resource for students of Projection Design as well as emerging professionals. Its focus on design and creativity will restore the confidence of individuals who may have been daunted by technical hurdles and will encourage the creativity of those who may have been disappointed with their efforts in this field of design in the past.

Did I screw up? How do I achieve work-life balance? Am I eating too much cheese? Do I have too many plants? Through artful charts and funny, insightful questions, Michelle Rial delivers a playful take on the little dilemmas that loom large in the mind of every adult. Building on her popular Instagram account, Am I Overthinking This? brings whimsical charm to topics big and small, and offers solidarity for the stressed, answers for the confused, and a good laugh for all.

Graphic 12 sets out to explore the current craze for customization.

CRITS: A Student Manual is a practical guide to help art and design students obtain maximum benefits from the most common method of teaching these subjects in college: the studio critique. CRITS positions studio critiques as positive, productive, and inspirational means to foster development - not occasions to be feared. It explains the requisite skills, knowledge, and attitudes for meaningful and motivational participation in critiques. CRITS teaches students the hows and whys of critiques so that they can gain enriching benefits from their instructors and peers during and after critiques. Renowned author Terry Barrett informs, guides, and reassures students on the potential value of studio critiques. Filled with real-life examples of what works well, and what doesn't, Barrett provides readers with the tools to see crits as opportunities to participate, observe, reflect, and develop - improving art and design engagement at all levels.

Intercultural Design Basics is an intercultural and innovative approach to design education. A unique companion app ensures relevance for a young technology-minded target group. It gives intercultural insights when discussing the principles of design, typography and color theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America and Southeast Asia will help expand your horizons. Through examples of intercultural design workshops, it inspires collaboration with international teams. Practical methods encourage the development of cultural and social awareness, inspire different design styles helping you perceive cultural diversity. An app is also created to work hand in hand with the book. The pair make the theoretical background of the book visually and auditorily intriguing and engaging by using AR, animations, games, and videos. This unique combination of diverse instructional materials ensures flexibility and relevance.

Type Tricks: Layout Design is the follow-up to Type Tricks and the second book in the trilogy of user manuals about typography related matters. The first book was about type design, the second book is about type layout and the final book will be about type usability. Sometimes you do not have the time to read a book cover to cover, but you simply are looking for some main pointers to help you move forward. This book is precisely for these kinds of situations. The book covers both key typography rules as well as the underlying structure of the working process in layout design. In an illustrative format and easily accessible style, it presents the different stages of working with typography. The collection of rules provides more than 200 tips for creating readable layouts and typography settings. The book touches on matters of typography for both print and digital media: from letter spacing, paragraph breaks, text adjustment, leading, emphasis, hierarchy to grid systems. Layout guidelines are difficult to remember, but with this book you do not have to know them all by heart. The format is small and handy, so you can always have it on hand when you need to check the rules. Type Tricks: Layout Design takes its outset in the author's experience as a teacher of typography, her practical experience with designing layouts and her academic research into improving reading through good typography.

Think it's just an old paint can? Look again, it's the latest collectible! Paint cans advertised themselves for a hundred years, and early cans are works of art. From tin pails with bail handles to cone-top cans, screw-top cans, and sample cans--they're all out there waiting to be collected and they're all featured in this fascinating new book. In addition to paint cans, a large cross section of paint advertising, including signs, giveaways, calendars, thermometers, toys, store displays, and novelties are illustrated in over 500 outstanding color photos. You'll find the famous Dutch Boy depicted on paint cans, window displays, and easel backs, and you'll also find tractor paint cans, bear paint cans, and even "Black Dinah" paint cans for Black Americana enthusiasts. And did you know that Uncle Sam and Miss Liberty carried gallons of paint? This is the first price guide in a brand new collecting field and covers items from the 1880s through 1980. Bet you're already wondering how much those old paint cans out in your shed are worth!

Curated by Ryan Doyle and Mark Edwards, who work together under the name of DR.ME, Cut That Out focuses on the compositions of 50 leading designers and studios from 15 different countries for whom collage has been the key to creating vibrant, effective work - among them Hort, Paul Sahre and atelier bingo. As well as the diverse, cutting-edge work featured throughout, each profile includes a Q&A with the artist that serves to both put the work in context and highlight the visual differences between each designer by exploring their varying methods and attitudes towards to Cut That Out is a rich seam of inspiration to be mimed by all students and graphic designers who wish to explore the creative possibilities of collage in their work.

One of today's most refreshing young creatives gives the inside scoop on how to make it as a graphic artist. From art school student to designer for Nike, Topshop, and Google, Kate Moross has lived the life that young graphic artists dream of. But it hasn't always been a smooth ride, and in this informative memoir and guide Moross offers true insider's tips on how to make it in a highly competitive field. Written in an approachable, forthright, and refreshingly honest tone, Make Your Own Luck features chapters on how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with "copycats," and when to consider working for free. She also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career. Designed to mimic Moross's signature bold, brightly colored style, this book is filled with dozens of examples of her work for publications including The Guardian, Vice and FACT Magazine, companies such as Adidas and Nokia, and musicians including Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. Irreverent and packed with helpful tips for designers of all stripes, Make Your Own Luck is certain to become an indispensable guide for anyone interested in graphic art as a vocation or hobby.

"I like the idea that wine can entertain and make you smile. That's why I'm looking forward to receiving my copy of Burp, which focuses on the design and the stories behind the labels." - Tim Atkin, wine writer, critic and Master of Wine There is a story behind every bottle of wine. As a winemaker, you can make a statement with your label. It is the showcase of your company. And more importantly, it can persuade consumers to buy your product. The label should be in line with the wine you can expect in your glass. This is why Jur Baart and Bas Korpel decided to write Burp, because they strongly believe that a wine tastes better when you know the story behind it. In the book, 40 wines are presented, each with a distinct label and a matching story. The selection of wines does not focus on the vinification technique but on the labels of the bottles. What is striking, however, is the exceptionally high proportion of natural wines. It seems this group of winemakers (in some cases new to the profession) is paying more attention to how their products are presented to their customers. Yet Burp also includes a number of all-time classics that should not be missed - essential not only in this book, but also in your wine cellar. Just like folk tales, the stories behind the wine are often passed on - and sometimes spiced up in the retelling. Rest assured that this also happens with the stories in this book. Burp will give you lots of new anecdotes to tell while drinking your next bottle of wine. Well-known producers included in the book: Chateau Mouton Rothschild, Pol Roger, Marques de Riscal Well-known winemakers included in the book: Angelo Gaja, Telmo Rodriguez, Francis Ford Coppola

This book addresses the paucity of published research specifically dealing with knowledge of text typeface design processes. Dr Michael Harkins uses a Grounded Theory Methodology to render a tripartite theory resulting in explanation and description of the processes of text typeface design based upon the evidence of subject specific expert knowledge from world-leading practitioners, including Matthew Carter, Robin Nicholas, Erik Spiekermann, and Gerard Unger. The book will be of interest to scholars working in design research, design epistemology, design process, typography, type design, information design and graphic design.

The time has come in which graphic designers are playing an important role in rendering ever more complicated information transparent and understandable for a wider audience. To stress this urgency, Renate Boere dove headfirst in the world of project management lingo, confidentiality statements, copyright, complicated contracts, the search for stakeholders, and grant applications. This journey resulted in the designer's novel Beyond Design. This nonfiction novel provides insights into the contemporary, often hybrid, practice of today's multi-talented graphic designers. The story tells how Boere decides to take matters into her own hands by working on socially relevant design projects. An exciting and informative book that gives insights into the designer's do's and don'ts while working on projects from start to finish.