Design better logos and become a more successful, confident graphic designer with Made by James as your guide. *Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA* UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent. Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process. In addition to the important "hows" of logo design-techniques, ideas, and examples of creating logos and building brands-you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout. James shows that design isn't just about creating images; it's about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community. Made by James also includes: Annotated case studies that follow designs from concept to completion The advantages of a hands-on, human approach to design The value of personal and career growth, and how to enjoy the journey of improvement Effective work habits that can make you more efficient, productive, and satisfied Learn how to harness your passion and become the designer you've always wanted to be.

There is something distinctly compelling about the vintage aesthetic. Brimming with charm and character, it often tells stories of a colourful past and showcases a level of craftsmanship that many creatives today still aspire to emulate. Retro designs also emanate a sense of comfort and warmth that is tinged with nostalgia. As testament to the adage that old is indeed gold, 'New Retro' showcases a brilliant collection of work that is anything but outdated, featuring projects that not only draw inspiration from the good old days, but also merge seamlessly with contemporary influences and culture. First published in 2016, this 2021 rerelease - with additional projects and a special cover design - coincides with Victionary's 20th anniversary and is dedicated to the fans who have been requesting for its reprint ever since it went out of stock.

This book is about using "collage" among Iranian students in architecture studio, and in order to introduce the way these students use the technique to the English reader, we (Ali Yaser Jafari and Reihaneh Khorramrouei) have chosen this valuable book by AliAsghar Adibi to translate from Farsi to English. It provides a representative example of design through collage and culture. This book originally collected and published in three chapters: Collage history in different arts; Objectives and steps to make collage images; Two experienced examples.

With his instantly recognizable decorative style, Czech artist and Art Nouveau master Alphonse Mucha (1860-1939) defined the look of the fin-de-siecle. In evocative shades of peach, gold, ochre, and olive, his seductive compositions of patterns, flowers, and beautiful women became paradigms of the Belle Epoque years. Mucha's work permeated illustration, posters, postcards, and the advertising designs of his day. His striking posters of star actress Sarah Bernhardt were particularly famous. Alongside this delicate decorative work, Mucha also harbored strongly felt political ideas. With his monumental cycle The Slav Epic, he expressed his staunch support for Pan-Slavism, promoting the political independence of the Czech and Slavic nations from the Austro-Hungarian Empire. Compiled in association with the Mucha Foundation, this book presents key works and introduces the full reach of Mucha's oeuvre from patterned decoration to his book illustrations, posters, photographs and monumental paintings. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

For some time in the distant past, hand-lettering used to be a highly-regarded skill to master and was ubiquitous via publications and public signages. Although society relies heavily on keyboards and screens for communication today, a growing number of creative practitioners have been busy reviving the seemingly-lost art in recent years, in a bid to return the sincerity and warmth of the human touch to our predominantly digital lives. Brimming with character, hand-lettering serves as the bridge between old-school calligraphy and modern typography to bring nuance back into an age of uniformity. Rereleased in conjunction with Victionary's 20th anniversary, the 2021 boxset edition of 'Handstyle Lettering' comes with a beginner-friendly calligraphy pen-and-nib set crafted by renowned British companies Manuscript and D. Leonardt & Co. which--coupled with new projects, interviews, and an expanded step-by-step guide--serves to help aspiring creatives kickstart their hand-lettering journey.

Graphic explores the ways in which images and words can be combined to make us chuckle.

Graphic offers an eruption of visual contributions that yield an equal number of wonderful stories.

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. " Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.   Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.   By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

In this fascinating follow-up to the bestselling Information is Beautiful and Knowledge is Beautiful, the king of infographics David McCandless uses spectacular visuals to give us all a bit of good news. We are living in the Information Age, in which we are constantly bombarded with data - on television, in print and online. How can we relate to this mind-numbing overload? Enter David McCandless and his amazing infographics: simple, elegant ways to understand information too complex or abstract to grasp any way but visually. In his unique signature style, he creates dazzling displays that blend facts with their connections, contexts and relationships, making information meaningful, entertaining - and beautiful. In his highly anticipated third book, McCandless illustrates positive news from around the world, for an informative, engaging and uplifting collection of new infographic art.

Cruz Novillo: Logos provides a comprehensive guide to an important facet of Pepe Cruz Novillo's output, his logo design; and in doing so proves the importance of this body of work, both to Spain and the global design community. This book offers inspiring content for any designer in this field and those looking to explore Spanish corporate design.

This book reports on an original approach to problems of loci. It shows how the theory of mechanisms can be used to address the locus problem. It describes the study of different loci, with an emphasis on those of triangle and quadrilateral, but not limited to them. Thanks to a number of original drawings, the book helps to visualize different type of loci, which can be treated as curves, and shows how to create new ones, including some aesthetic ones, by changing some parameters of the equivalent mechanisms. Further, the book includes a theoretical discussion on the synthesis of mechanisms, giving some important insights into the correlation between the generation of trajectories by mechanisms and the synthesis of those mechanisms when the trajectory is given, and presenting approximate solutions to this problem. Based on the authors' many years of research and on their extensive knowledge concerning the theory of mechanisms, and bridging between geometry and mechanics, this book offers a unique guide to mechanical engineers and engineering designers, mathematicians, as well as industrial and graphic designers, and students in the above-mentioned fields alike.

This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage. The third of three volumes, this book discusses topics related to mapping, cartography and landscape, as well as innovative education methods, particularly in the context of teaching architectural heritage. It covers historical cartography and new cartographies, as well as methods for representing the landscape, and reports on different learning methods and practices, including classroom methods but also those involving more active participation and multidisciplinary and collaborative production. Given its scope, this book will appeal cartographers, designers and teachers, providing them with extensive information on innovative methodologies and a source of inspiration for their future work.

The long-awaited third monograph on the work of the most important British designer of his generation, showcasing projects from the last thirty years of his career. Neville Brody’s work sits at the intersections between graphic design, communication design and graphic art, pushing boundaries and blurring lines between them as he fuses influences from art, design, fashion, music, low and high cultures. Brody has been one of the most consistently innovative and shapeshifting graphic designers of the past fifty years. He has produced a body of commercial work covering editorial, brand identity, typography, systems, information and interface design of unparalleled boldness and sophistication for global clients that include Shiseido, Coca-Cola, Samsung, Nikon, LVMH, Nike and Dom Perignon, and UK clients such as the BBC, Channel 4, Tate Modern and The Times. The Graphic Language of Neville Brody 3 also captures a body of one-off creative works and site-specific collaborations that are motivated by creativity, political and cultural viewpoints, provocation, and expression. The Graphic Language of Neville Brody 3 brings almost thirty years of work together in thematic sections that address the key fields of his vibrant design projects, including typographic experimentation, cultural subversion, and design systems. Richly illustrated, each project is explored in detail, revealing the work that has defined Brody’s recent practise across six chapters, from major brands to magazine editorials and features, revealing how Brody’s design language has been informed, evolved and remarkably stayed true to key themes and ideas throughout his career to date. Brody has produced a rich, dynamic and surprising body of new work that will attract a new generation of designers and art directors. This inspirational volume will be essential reading for anyone interested in the evolution of graphic design over the past three decades.

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage. Consisting of two parts: "Representation and Analysis" and "Concept and Creation", this second volume gathers selected contributions on topics ranging from graphic representation to the graphic presentation of ideas, i.e. artistic creation, to bridge the gap between graphic heritage and the graphics of heritage. Given its scope, this volume will appeal to architectural and graphic designers, artists and engineers, providing them with extensive information on new methods and a source of inspiration for future research and interdisciplinary collaborations.

A fabulous typographic exploration of the letter forms and typography of one of Europe's leading design studios. Letters from M/M (Paris) is a comprehensive study of the typefaces produced by Michael Amzalag and Mathias Augustyniak since they founded their influential art and design practice, M/M (Paris). For the first time, ninety of the designers' typefaces are catalogued chronologically in a three-part volume, comprising the history of their development; exclusive type specimens; and detailed illustrations of projects in which they appear. With a foreword by Bjoerk - whose collaboration with M/M spans over two decades - this encyclopaedic volume traces the distinctive and integral nature of type, lettering and signs in the work of M/M, from one-off artistic commissions to fashion branding and their long-lasting collaborations with musicians and theatres. This complete typographic collection is the perfect companion to the two-volume monograph M to M of M/M (Paris), and will appeal not only to graphic designers, historians and students, but to anyone interested in art and visual culture.

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 03: Stone showcases stunning creative interpretations of the common material across a variety of mediums. From polishing different types of stone to produce elegant packaging design work to making crude moulds out of it in creating memorable shapes and forms, this edition explores the compelling ways with which the unique characteristics of stone can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.