The long-awaited third monograph on the work of the most important British designer of his generation, showcasing projects from the last thirty years of his career. Neville Brody’s work sits at the intersections between graphic design, communication design and graphic art, pushing boundaries and blurring lines between them as he fuses influences from art, design, fashion, music, low and high cultures. Brody has been one of the most consistently innovative and shapeshifting graphic designers of the past fifty years. He has produced a body of commercial work covering editorial, brand identity, typography, systems, information and interface design of unparalleled boldness and sophistication for global clients that include Shiseido, Coca-Cola, Samsung, Nikon, LVMH, Nike and Dom Perignon, and UK clients such as the BBC, Channel 4, Tate Modern and The Times. The Graphic Language of Neville Brody 3 also captures a body of one-off creative works and site-specific collaborations that are motivated by creativity, political and cultural viewpoints, provocation, and expression. The Graphic Language of Neville Brody 3 brings almost thirty years of work together in thematic sections that address the key fields of his vibrant design projects, including typographic experimentation, cultural subversion, and design systems. Richly illustrated, each project is explored in detail, revealing the work that has defined Brody’s recent practise across six chapters, from major brands to magazine editorials and features, revealing how Brody’s design language has been informed, evolved and remarkably stayed true to key themes and ideas throughout his career to date. Brody has produced a rich, dynamic and surprising body of new work that will attract a new generation of designers and art directors. This inspirational volume will be essential reading for anyone interested in the evolution of graphic design over the past three decades.

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. " Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.   Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.   By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

The story of the illustrated book from the earliest printed books to the present day, told through the collections of the V&A's National Art Library. Throughout history, images have been used to reflect the meaning of words and to enhance our understanding of texts. With the invention of mechanized printing in Germany in the 15th century, illustrated books were no longer the preserve of the elite and became a source of knowledge, instruction and pleasure for a wider audience. Traditional accounts of the illustrated book survey its history in terms of technological advances, from illumination to hand-drawn illustrations and photography. This study offers a new approach, grouping books by subject - from natural history and travel to art, architecture and fashion. Gathered here are some of the most influential and compelling examples of the illustrated book, all chosen from the collections of the National Art Library at the Victoria and Albert Museum, London. Each chapter starts with a general introduction to the subject, followed by key examples accompanied by narrative captions. The commentaries range beyond the illustrations to consider the whole book, the design, typeface, binding, inks and papers. Many of the books are not on display to the public and have been specially photographed for this volume. Most examples have been chosen for their significance, being innovative and beautiful. But humble books, often overlooked in histories, have also been selected, when particularly effective in their field, or simply memorable. From beautiful printed Psalters and Books of Hours, to striking natural history books such as Audubon's Birds of America, La Fontaine's Fables illustrated by Marc Chagall, Serlio's treatise on architecture and Owen Jones's Grammar of Ornament, this book gives a fascinating overview of some of the finest illustrated books ever created. In the face of recent pronouncements about the death of the printed book, this volume demonstrates the enduring appeal of the illustrated book.

Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you won't have been taught at college - for running a successful business. This revised edition contains all-new chapters covering professional skills; design thinking; and global trends, including social responsibility, ethics and the rise of digital culture. Also included are interviews with leading designers: Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas and Magnus Voll Mathiassen.

Design better logos and become a more successful, confident graphic designer with Made by James as your guide. *Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA* UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent. Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process. In addition to the important "hows" of logo design-techniques, ideas, and examples of creating logos and building brands-you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout. James shows that design isn't just about creating images; it's about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community. Made by James also includes: Annotated case studies that follow designs from concept to completion The advantages of a hands-on, human approach to design The value of personal and career growth, and how to enjoy the journey of improvement Effective work habits that can make you more efficient, productive, and satisfied Learn how to harness your passion and become the designer you've always wanted to be.

* Serves as a design/art direction/writing/creative-collaboration primer for non-designers * Enables development of a common frame of reference for business and creative professionals, to foster better understanding and appreciation of the creative process - and better business results * Includes a chapter on diversity, equity, and inclusion in design

This book is about using "collage" among Iranian students in architecture studio, and in order to introduce the way these students use the technique to the English reader, we (Ali Yaser Jafari and Reihaneh Khorramrouei) have chosen this valuable book by AliAsghar Adibi to translate from Farsi to English. It provides a representative example of design through collage and culture. This book originally collected and published in three chapters: Collage history in different arts; Objectives and steps to make collage images; Two experienced examples.

There is something distinctly compelling about the vintage aesthetic. Brimming with charm and character, it often tells stories of a colourful past and showcases a level of craftsmanship that many creatives today still aspire to emulate. Retro designs also emanate a sense of comfort and warmth that is tinged with nostalgia. As testament to the adage that old is indeed gold, 'New Retro' showcases a brilliant collection of work that is anything but outdated, featuring projects that not only draw inspiration from the good old days, but also merge seamlessly with contemporary influences and culture. First published in 2016, this 2021 rerelease - with additional projects and a special cover design - coincides with Victionary's 20th anniversary and is dedicated to the fans who have been requesting for its reprint ever since it went out of stock.

Graphic explores the ways in which images and words can be combined to make us chuckle.

With his instantly recognizable decorative style, Czech artist and Art Nouveau master Alphonse Mucha (1860-1939) defined the look of the fin-de-siecle. In evocative shades of peach, gold, ochre, and olive, his seductive compositions of patterns, flowers, and beautiful women became paradigms of the Belle Epoque years. Mucha's work permeated illustration, posters, postcards, and the advertising designs of his day. His striking posters of star actress Sarah Bernhardt were particularly famous. Alongside this delicate decorative work, Mucha also harbored strongly felt political ideas. With his monumental cycle The Slav Epic, he expressed his staunch support for Pan-Slavism, promoting the political independence of the Czech and Slavic nations from the Austro-Hungarian Empire. Compiled in association with the Mucha Foundation, this book presents key works and introduces the full reach of Mucha's oeuvre from patterned decoration to his book illustrations, posters, photographs and monumental paintings. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

For some time in the distant past, hand-lettering used to be a highly-regarded skill to master and was ubiquitous via publications and public signages. Although society relies heavily on keyboards and screens for communication today, a growing number of creative practitioners have been busy reviving the seemingly-lost art in recent years, in a bid to return the sincerity and warmth of the human touch to our predominantly digital lives. Brimming with character, hand-lettering serves as the bridge between old-school calligraphy and modern typography to bring nuance back into an age of uniformity. Rereleased in conjunction with Victionary's 20th anniversary, the 2021 boxset edition of 'Handstyle Lettering' comes with a beginner-friendly calligraphy pen-and-nib set crafted by renowned British companies Manuscript and D. Leonardt & Co. which--coupled with new projects, interviews, and an expanded step-by-step guide--serves to help aspiring creatives kickstart their hand-lettering journey.

Graphic offers an eruption of visual contributions that yield an equal number of wonderful stories.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design. Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor). Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. This essential guide: Dismantles the myth that user research methods are complicated, expensive, and time-consuming Creates a shared meaning for cross-disciplinary teams Illustrates methods with compelling visualizations and case studies Characterizes each method at a glance Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

‘The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.’ – Michael Bierut of Pentagram Design, on the first edition of Logo

This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals and people, and are shown in black and white to emphasize the visual form of the logos.

This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer and by industrial sector for ease of use.

365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

This book reports on an original approach to problems of loci. It shows how the theory of mechanisms can be used to address the locus problem. It describes the study of different loci, with an emphasis on those of triangle and quadrilateral, but not limited to them. Thanks to a number of original drawings, the book helps to visualize different type of loci, which can be treated as curves, and shows how to create new ones, including some aesthetic ones, by changing some parameters of the equivalent mechanisms. Further, the book includes a theoretical discussion on the synthesis of mechanisms, giving some important insights into the correlation between the generation of trajectories by mechanisms and the synthesis of those mechanisms when the trajectory is given, and presenting approximate solutions to this problem. Based on the authors' many years of research and on their extensive knowledge concerning the theory of mechanisms, and bridging between geometry and mechanics, this book offers a unique guide to mechanical engineers and engineering designers, mathematicians, as well as industrial and graphic designers, and students in the above-mentioned fields alike.

A product can be manufactured in many ways, but most designers know a handful of techniques only. With specially commissioned diagrams, case studies and photographs of the manufacturing process, Making It uses contemporary design as a vehicle to describe over 120 production processes. Each process is also evaluated in terms of sustainability and its effects on the environment. Making It appeals to product, interior, furniture and graphic designers who need access to a range of production methods, as well as to all students of design. The expanded edition includes six new processes and a new section on joining.