Design better logos and become a more successful, confident graphic
designer with Made by James as your guide. *Winner of the 2021
American Graphic Design Award for Book Design from Graphic Design
USA* UK-based graphic designer James Martin shares his wealth of
experience, information, and advice with one goal in mind: to help
designers of all levels create better work and enjoy the process.
James has designed hundreds of logos for a variety of top brands,
and shares his unique creative process, from concept to sketches to
final design. Learn how to create outstanding logos, craft and
refine your creative process, build great relationships with
clients, and become prolific and consistent. Discover how James
creates innovative, clever, and memorable logos with his own
hands-on, step-by-step process that includes word mapping, rapid
prototyping, and sketching ideas on paper. Learn how to become a
visual storyteller by understanding the key factors of working with
clients and making them a valued part of the process. In addition
to the important "hows" of logo design-techniques, ideas, and
examples of creating logos and building brands-you will benefit
from learning aspects of the business rarely discussed: how to
become more disciplined, how to see failures as valuable
experiences, and ways to avoid burnout. James shows that design
isn't just about creating images; it's about building trusting
relationships with clients, finding inspiration and using it
effectively, and sharing ideas and becoming part of a community.
Made by James also includes: Annotated case studies that follow
designs from concept to completion The advantages of a hands-on,
human approach to design The value of personal and career growth,
and how to enjoy the journey of improvement Effective work habits
that can make you more efficient, productive, and satisfied Learn
how to harness your passion and become the designer you've always
wanted to be.
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