0
Your cart

Your cart is empty

Books > Arts & Architecture > Industrial / commercial art & design > Graphic design

Buy Now

Branding In Five and a Half Steps (Hardcover) Loot Price: R836
Discovery Miles 8 360
You Save: R118 (12%)
Branding In Five and a Half Steps (Hardcover): Michael Johnson

Branding In Five and a Half Steps (Hardcover)

Michael Johnson

 (sign in to rate)
List price R954 Loot Price R836 Discovery Miles 8 360 | Repayment Terms: R78 pm x 12* You Save R118 (12%)

Bookmark and Share

Expected to ship within 12 - 17 working days

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

General

Imprint: Thames and Hudson
Country of origin: United Kingdom
Release date: September 2016
Authors: Michael Johnson
Dimensions: 254 x 215 x 40mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 320
ISBN-13: 978-0-500-51896-0
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
LSN: 0-500-51896-3
Barcode: 9780500518960

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners