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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
A compilation of food & drink logos, trademarks and symbols from around the world formed of elements such as fish, water, boats, lighthouses, seabirds, anchors and mermaids.
A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit-dot, line, plane, texture, space, and contrast-and how these basics underpin all successful layouts An in-depth look at color-from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found-including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery-the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design-and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
Projection Design for Theatre and Live Performance explores the design and creation process of projections from a non-technical perspective, examining the principles of media for the stage in a manner that is accessible for both beginning designers and advanced designers dabbling in projections for the first time. This introductory text covers concepts and tools for designing, techniques to help readers tap into their creativity, and the core skills required of this field: problem solving, project management, and effective communication. Focusing exclusively on design and creativity, this book encourages individuals to leap into the creative design process before facing any perceived hurdles of learning everything technical about media delivery systems, cueing systems, projectors, cables, computer graphics, animation, and video production. Projection Design for Theatre and Live Performance is a reminder that, from the invention of photography to the enormous variety of electronic media that exist today, the ways projection designers can enhance a theatrical production are limitless. Written in an accessible style, this book is a valuable resource for students of Projection Design as well as emerging professionals. Its focus on design and creativity will restore the confidence of individuals who may have been daunted by technical hurdles and will encourage the creativity of those who may have been disappointed with their efforts in this field of design in the past.
The trendy and sophisticated Posh: Planner Undated Monthly/Weekly Calendar is perfect for anyone who needs to stay organized, and prefers the traditional, hands-on method of planning. The fashionable Posh styling is complemented by features that planner users want: Includes 12 monthly and 52 weekly pages Reinforced monthly tabs Customizable Habit Trackers Sticker pages to customize your planner A convenient pocket Beautiful, sturdy cover Blue spiral Pink elastic band closure Sections to jot down notes, things to do, big ideas, contacts, celebrations/anniversaries, and more
From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey. Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics. - Boxes of "Do's and Don'ts", tips and discussion points - Practical exercises throughout the book - Design In Action case studies - Broad variety of inspirational work from international designers - Includes advice on design development, research, presenting and critiquing work This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.
This book assesses the key definitions, forms, contexts and impacts of terrorist activity on the arts in the modern era, using historical and contemporary perspectives. Its empirical case studies include theatre, literature, music, visual art, mass media, film and the mores of 'ordinary life.' While its immediate reflective context is Islamic fundamentalist terrorism, the book reviews a broader range of definitions and counter-definitions of 'terrorism', 'state terrorism' and 'states of terror,' examining uses of the terms through a series of comparative analyses. Chapters focus on the intersection of these definitional questions with heuristic analysis of art forms, cultural activities and their socio-historical contexts. This book will be of interest to scholars in art history, terrorism, politics and the media, and visual culture.
When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike.
Massin (b. 1925) emerged as one of the key players instrumental in the evolution of graphic arts following World War II. His work in the field is a model of creativity infused with elegance and humour, and has covered editorial design, graphics, poster and logo design; art direction, typography and photography; and publishing, design education and writing. Throughout his career, Massin has developed a diverse and forward-thinking body of work with some of the most prestigious cultural institutions and the post-war literary world. During his 20 years working with the pre-eminent, French publisher, Gallimard, he established and developed their art direction department, launched the Folio series - a popular collection of pocket books - and redesigned the famous logo for the Nouvelle Revue Francaise (New French Review literary publication).Massin is a book sculptor, and has worked on a freelance basis with an extensive range of other renowned publishers, including Hoebeke, Le Club Francais du Livre, Albin Michel, Plon, Le Seuil and Larousse. Collaborating with famous playwrights and writers such as Eugene Ionesco and Raymond Queneau, Massin explored the realm of 'expressive typography', making the text more energetic and exciting with the interplay of words and images. His concepts for Cantatrice Chauve, by Eugene Ionesco (1964 - in English The Bald Soprano, 1965 for the US edition, and The Bald Prima Donna, 1966 for the UK edition) and Exercices de Style, by Raymond Queneau, stand as masterpieces in book design and are commonly used by professors in graphic design classes to illustrate a unique adventure in the history of typography.Before the broken type associated with the design group, Pentagram emerged in the field of graphic arts, Massin was experimenting with letters, fonts and images, producing creative three-dimensional limited-edition covers and a series of imaginative book bindings. He also educated the public with his own publications on the techniques of typography with projects such as L'ABC du Metier and la Mise en Pages. His famous book La lettre de l'image (in English Letter and Image) is a unique anthology of illustrated and expressive letter forms. It was first published in 1970 in five languages, and has been in print ever since.
A collection of greeting cards, personal invitations, and announcement cards that have been either made by hand or produced with the most avant-garde computer- design techniques. Nine seconds is the current estimate of the amount of time that it takes to captivate the eye. In our information-saturated world, in which email has monopolized personal communication, handmade greeting cards, personal invitations, and announcement cards offer an element of exclusive value and a unique charm, bringing together imagination, real texture, and a wide variety of design techniques. "You Don't Want to Miss It" focuses on the latest creative card designs produced by innovative design studios and artists throughout the world. The ideas showcased in its three hundred pages range from handmade cards that elude conventional printing processes to the most avant-garde computer-designed offerings. The book shows the creative processes and techniques used in each project and analyses the key elements of their success."You Don't Want to Miss It" is a great source of inspiration for those eager to break boundaries and go one step further with their creativity and imagination.
GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more. GRAPHIC DESIGN SOLUTIONS has everything you need to know to start formulating concepts and creating powerful, effective visual messages.
Can creativity be 'taught'? Or is it simply innate? This book will help you find your creativity through your own unique identity and experience, challenging you to fight those negative voices, get out of your habitual comfort zones and - most importantly - play. Part practical workshop and part provocative guide, Creativity Begins With You is an invaluable companion for any student working across the creative disciplines.
Drawing Parallels expands your understanding of the workings of architects by looking at their work from an alternative perspective. The book focuses on parallel projections such as axonometric, isometric, and oblique drawings. Ray Lucas argues that by retracing the marks made by architects, we can begin to engage more directly with their practice as it is only by redrawing the work that hidden aspects are revealed. The practice of drawing offers significantly different insights, not easily accessible through discourse analysis, critical theory, or observation. Using James Stirling, JJP Oud, Peter Eisenman, John Hejduk, and Cedric Price as case studies, Lucas highlights each architect's creative practices which he anaylses with reference to Bergson's concepts of temporality and cretivity, discussing ther manner in which creative problems are explored and solved. The book also draws on a range of anthropological ideas including skilled practice and enchantment in order to explore why axonometrics are important to architecture and questions the degree to which the drawing convention influences the forms produced by architects. With 60 black-and-white images to illustrate design development, this book would be an essential read for academics and students of architecture with a particular interest in further understanding the inner workings of the architectural creative process.
Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.
What is the point of graphic design? Is it advertising or is it
art? What purpose does it serve in our society and culture? Malcolm
Barnard explores how meaning and identity are at the core of every
graphic design project and argues that the role and function of
graphic design is, and always has been, communication.
A comprehensive sourcebook of over 500 patterns across six design styles, a must-have for anyone involved in textiles and the decorative arts. Delicate florals, bold stripes, geometric prints and sumptuous brocades - delve into the world of textile pattern design with this showcase of over 500 patterns. Close-up, highly detailed images of both designer creations and everyday items from the 1800s to the 1990s perfectly capture the intricacies of each fabric, while accompanying texts provide fascinating insights into the history and creative process of pattern design. This beautiful and accessible book is a valuable resource for anyone in search of visual inspiration. Table of Contents: Floral (abstract, all-over floral, ditsy, clusters, stripes, Jacobean, nouveau influence, poppies, rendered, roses, silhouette, single colour, stylized, varietal, Victorian spring, warp print) Geometric (black and white graphic, broken line, circle and square, circular, cubist, deconstructed, diamonds, geometric floral, grid, mid-century, ornamental stripe, radiating, whiplash line) Conversational (abstract, Americana, animals, automobiles, birds, cats and dogs, clowns, feathers, figural, folkloric, fruit, great pretenders, hearts, home sweet home, hunt, insects, lace/net, marbleized, mushrooms, objects, patriotic, tapestry, Western) Constructed Pattern (applied, beaded, braid, embroidery, pierced) Brocade (all-over floral, bold, cloque, metallic, mirror, mod, single colour, stripe, two colour, velvet) Paisley (all-over, brocade, shawl, stripe, mod)
Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work-posters, record covers, logos-and presents the process behind his design with projects like Field Notes and the "Things We Love" State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin's humour and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.
Which nations have launched which animals into space? Which countries have no sea views? Where were our planet's now-extinct species last sighted? Who is behind the great avocado boom? Where can you hug the world's oldest trees? With infographic maps covering the entire globe, Wild Maps will delight cartography fans and nature lovers, as well as anyone with an interest in all that is fascinating and awe-inspiring on Planet Earth (and beyond). Beautifully designed and illustrated, Wild Maps is an eye-opening celebration of our world, and the plants and animals with whom we share it.
From South Korea is a collection of work from some of the most talented agencies in this region, such as Bohuy Kim, CFC, Everyday Practice, Hezin O, Jin & Park, Pa-i-ka and many more.
This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition will include at least 500 new images and 80 pages of new material, bringing this successful title right up to date. Whilst keeping much in common with the original book, this edition will, in appearance and substance add so much that it will appeal to content owners of the old book. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.
This book examines Hong Kong's struggle against the disappearance of its unique identity under the historical challenges of colonialism, in addition to the more recent reimposition of Chinese authoritarian government control, as reflected in three under-researched forms of visual media: comics, advertising and graphic design. Each section of the book focuses on one of these three forms, and each chapter focuses on one stage of Hong Kong's changing cultural identity. The articulative position of this book is on studies of visual cultural history and media communication. Its case studies will broaden readers' own cultural knowledge for a more international understanding. The Disappearance of Hong Kong in Comics, Advertising and Graphic Design advances the development of its three key subjects in terms of identity, communication and cultural politics, aiming to reach a wide range of multidisciplinary readers. |
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