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The Structure of Multimodal Documents - An Empirical Approach (Hardcover)
Loot Price: R4,170
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The Structure of Multimodal Documents - An Empirical Approach (Hardcover)
Series: Routledge Studies in Multimodality
Expected to ship within 12 - 17 working days
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This book develops a new framework for describing the structure of
multimodal documents: how language, image, layout and other modes
of communication work together to convey meaning. Building on
recent research in multimodal analysis, functional linguistics and
information design, the book examines the textual, visual, and
spatial aspects of page-based multimodal documents and employs an
analytical model to describe and interpret their structure using
the concepts of semiotic modes, medium and genre. To demonstrate
and test this approach, the study performs a systematic,
longitudinal analysis of a corpus of multimodal documents within a
single genre: an extensively annotated corpus of tourist brochures
produced between 1967-2008. The book provides multimodal discourse
analysts with methodological tools to draw empirically-based
conclusions about multimodal documents, and will be a valuable
resource for researchers planning to develop and study multimodal
corpora.
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