Books > Arts & Architecture > Industrial / commercial art & design > Typography
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Type Tells Tales (Paperback)
Loot Price: R659
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Type Tells Tales (Paperback)
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Total price: R679
Discovery Miles: 6 790
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Type Tells Tales focuses on typography that is integral to the
message or story it is expressing. This is type that speaks - that
is literally the voice of the narrator. And the narrator is the
typographer. This can be quite literal, for example when letters
come from the mouth of a person or thing, as in a comics balloon.
It can be hand lettering, drawn with its own distinctive
peculiarities that convey personality and mood. Precedents for
contemporary work might be in Apollinaire's calligram `Il pleut' or
Kurt Schwitters' children's picture book `The Scarecrow', or in
Concrete Poetry, Futurist `Words in Freedom' or Dadaist collage.
Seeking out examples in the furthest reaches of graphic design,
Steven Heller and Gail Anderson uncover work that reveals how type
can be used to render a particular voice or multiple conversations,
how letters can be used in various shapes and sizes to create a
kind of typographic pantomime, and how type can become both content
and illustration as in, for example Paul Rand's `ROARRRRR'. Letters
take the shape and form of other things, such as people, faces,
animals, cars or planes. There are examples of how typographic
blocks, paragraphs, sentences and blurbs can be used to guide the
eye through dense information. This exciting, fresh take on
typography goes far beyond the letter and word, exploding the
boundaries of typographic expression. It will enthral designers and
illustrators, wordsmiths and literati: anyone, in short, who loves
the medium of the message.
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