|
Books > Arts & Architecture > History of art / art & design styles > From 1900
|
Buy Now
Transforming Type - New Directions in Kinetic Typography (Hardcover)
Loot Price: R4,317
Discovery Miles 43 170
|
|
|
Transforming Type - New Directions in Kinetic Typography (Hardcover)
Expected to ship within 10 - 15 working days
|
Transforming Type examines kinetic or moving type in a range of
fields including film credits, television idents, interactive
poetry and motion graphics. As the screen increasingly imitates the
properties of real-life environments, typographic sequences are
able to present letters that are active and reactive. These
environments invite new discussions about the difference between
motion and change, global and local transformation, and the
relationship between word and image. In this illuminating study,
Barbara Brownie explores the ways in which letterforms transform on
screen, and the consequences of such transformations. Drawing on
examples including Kyle Cooper's title sequence design, kinetic
poetry and MPC's idents for the UK's Channel 4, she differentiates
motion from other kinds of kineticism, with particular emphasis on
the transformation of letterforms into other forms and objects,
through construction, parallax and metamorphosis. She proposes that
each of these kinetic behaviours requires us to revisit existing
assumptions about the nature of alphabetic forms and the spaces in
which they are found.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
