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Books > Arts & Architecture > History of art / art & design styles > From 1900
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Transforming Type - New Directions in Kinetic Typography (Hardcover)
Loot Price: R4,713
Discovery Miles 47 130
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Transforming Type - New Directions in Kinetic Typography (Hardcover)
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Transforming Type examines kinetic or moving type in a range of
fields including film credits, television idents, interactive
poetry and motion graphics. As the screen increasingly imitates the
properties of real-life environments, typographic sequences are
able to present letters that are active and reactive. These
environments invite new discussions about the difference between
motion and change, global and local transformation, and the
relationship between word and image. In this illuminating study,
Barbara Brownie explores the ways in which letterforms transform on
screen, and the consequences of such transformations. Drawing on
examples including Kyle Cooper's title sequence design, kinetic
poetry and MPC's idents for the UK's Channel 4, she differentiates
motion from other kinds of kineticism, with particular emphasis on
the transformation of letterforms into other forms and objects,
through construction, parallax and metamorphosis. She proposes that
each of these kinetic behaviours requires us to revisit existing
assumptions about the nature of alphabetic forms and the spaces in
which they are found.
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