Transforming Type - New Directions in Kinetic Typography (Hardcover)

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	December 2014
First published:	February 2015
Authors:	Barbara Brownie
Dimensions:	246 x 189 x 11mm (L x W x T)
Format:	Hardcover
Pages:	128
ISBN-13:	978-0-85785-767-5
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Typography Books > Arts & Architecture > History of art / art & design styles > 500 CE to 1400 > General Books > Arts & Architecture > History of art / art & design styles > From 1900 > General Promotions
LSN:	0-85785-767-3
Barcode:	9780857857675

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