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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
A 528-page monograph -- conceived as a reschuffled alphabetical
dictionary that starts with the letter 'M' on page 311 -- that
presents for the first time twenty years of works by M/M (Paris),
one of the most emblematic and influential design practices and art
partnerships of the twenty-first century. Michael Amzalag and
Mathias Augustyniak originally established M/M (Paris) as a graphic
design studio in 1992. Their close associations with the music,
fashion and art worldshave led to their becoming one of the most
distinctive and acclaimed creative voices of their generation,
within graphic design and beyond. Published to mark their twentieth
anniversary, this is the definitive monograph. It records hundreds
of their mind-blowing projects, each represented in illustrations
and photographs and arranged alphabetically from 'M' to 'M'. While
print, drawing, photography and an unconventional approach to
typography lie at the heart of M/M's work, they have also produced
films, objects or interiors. 'Our work is about expressing the idea
of a dialogue. We transfer elements from fashion to music to art
and back again, and keep using different mediums,' they explain.
Each work they produce is unique, but certain elements recur and
reverberate - leitmotifs that draw their output, despite its range,
into a unified whole. The monograph features collaborations with
the finest from a spectrum of creative worlds, including fashion
works with the likes of Balenciaga, Calvin Klein, Stella McCartney,
Marc Jacobs and Yohji Yamamoto; music works with Benjamin Biolay,
Bjoerk, Kanye West and Madonna; magazines such as Vogue Paris,
Arena Homme+ or Interview; art projects and exhibitions at the
Centre Pompidou, Tate Modern and Guggenheim Museum. Interviews with
some of their closest collaborators - such as Bjoerk, Nicolas
Ghesquiere, Pierre Huyghe, Inez van Lamsweerde & Vinoodh
Matadin, Sarah Morris or Glenn O'Brien, as well as Amzalag and
Augustyniak themselves, tell M/M's story. These texts reveal their
areas of interest, define their position both within graphic design
and beyond and shed new light on the duo's creative process.
Internationally renowned art curator Hans Ulrich Obrist contributes
a preface, while contemporary artist Philippe Parreno offers an
essay about their joint projects. These multiple conversations and
recollections of shared experiences paint an overview of the
evolution of the creative world since the early 90s. This ambitious
monograph is a rare document and unparalleled insight into the work
and minds of Europe's most thoughtful and influential image-makers.
365 daily design mantras from four leading industry experts,
providing you with valuable design dos and don'ts for every day of
year. Packed with practical advice presented in a fun, lighthearted
fashion, this is the perfect book for the ever-growing group of
non-designers who want some graphic design guidance. And for more
experienced designers, individual entries will either bring forth
knowing nods of agreement or hoots of derision, depending on
whether or not the reader loves or hates hyphenation, has a
pathological fear of beige, or thinks that baseline grids are
boring. In the style of a classical almanac, 365 entries combine a
specific rule with a commentary from a variety of experienced
designers from all fields of the graphic design industry. Covering
topics such as typography, colour, layout, imagery, production, and
creative thinking, you can either dip in at random or use the book
as the source of a daily lesson in how to produce great graphic
design.
This extraordinary compilation showcases the limitless
possibilities of letter forms transformed into three-dimensional
objects of art.
Step into the captivating world of three-dimensional typography with
‘Three Dimensional Type’ by Counter-Print Books. This extraordinary
compilation showcases the limitless possibilities of letter forms
transformed into objects of art, inviting your imagination to take
flight. Explore the fusion of the familiar and the extraordinary as
designers push the boundaries of perception and creativity. Discover
the freedom from rules and guidelines, the integration of AI and
advanced software tools and the profound exploration of texture.
'Big Type' explores graphic design and identity work where the
emphasis is on typography. The visual landscape in which today's
designers are contributing to is very cluttered and the digital
world alone is so vast, that sometimes it feels hard to make your
voice heard amongst all the noise. The work on show within this
book examines how designers can produce work that stands out and
cuts through the noise. It showcases a fascinating direction in
graphic design, forged by a collision of technology, typography and
trends which is creating new and exciting results. This book is
available in blue, green of grey; books are shipped to customers at
random.
Protege of design legend Massimo Vignelli and partner in the New
York office of the international design firm Pentagram, Michael
Bierut has had one of the most varied careers of any living graphic
designer. The projects he presents in this book illustrate the
breadth of activity that graphic design encompasses today, his goal
being to demonstrate not a single ideology, but the
enthusiastically eclectic approach that has been a hallmark of his
career. Each project is told in Bierut's own entertaining voice and
shown through historic images, preliminary drawings (including
full-size reproductions of the notebooks he has maintained for over
thirty-five years), working models and rejected alternatives, as
well as the finished work. Along the way, he provides insights into
the creative process, his working life, his relationship with
clients, and the struggles that any design professional faces in
bringing innovative ideas to the world today. This revised and
expanded edition of Bierut's bestselling monograph features new
projects for major clients, such as Mastercard and The Poetry
Foundation. Inspiring, informative and authoritative, How to... is
a bible of graphic design ideas. With 833 illustrations in colour
Bruno Munari was one of the most important and eclectic
twentieth-century European artists. Dubbed the "Leonardo and Peter
Pan" of contemporary art, he pioneered what would later be labelled
kinetic art, playing a key role in the constitution and definition
of the aesthetic programmes of groups such as Movimento Arte
Concreta and Programmed Art. He became an internationally
recognized name in the field of industrial design, winning the
prestigious "Compasso d'Oro" prize four times, while also being a
prominent figure in Italian graphic design, working for magazines
such as Tempo and Domus, as well as renowned publishing companies
such as Einaudi and Bompiani. He left an indelible mark as an art
pedagogue and popularizer with his famous 1970s artistic
laboratories for children and was the author of numerous books,
ranging from essays on art and design to experimental books.
Capturing a resurgent interest in Munari at the international
level, the exceptional array of critical voices in this volume
constitutes an academic study of Munari of a depth and range that
is unprecedented in any language, offering a unique analysis of
Munari's seven-decade-long career. Through original archival
research, and illuminating and generative comparisons with other
artists and movements both within and outside Italy, the essays
gathered here offer novel readings of more familiar aspects of
Munari's career while also addressing those aspects that have
received scant or no attention to date.
BLAST at 100 makes an original contribution to the understanding of
a major modernist magazine. Providing new critical readings that
consider the magazine's influence within contexts that have not
been acknowledged before - in the development of Irish and Spanish
literature and culture in the twentieth century, for example, as
well as in the areas of cultural studies, performance studies and
the scholarship of teaching and learning - BLAST at 100 reconsiders
the magazine's complex legacy. In addition to situating the
magazine in new and often unexpected contexts, BLAST at 100 also
offers important new insights into the work of some of its most
significant contributors, including Wyndham Lewis, Ezra Pound, and
Rebecca West. Contributors are: Philip Coleman, Simon Cutts,
Andrzej Gasiorek, Angela Griffith, Nicholas E. Johnson, Kathryn
Laing, Christopher Lewis, J.C.C. Mays, Kathryn Milligan, Yolanda
Morato, Nathan O'Donnell, Alex Runchman, Colm Summers, Tom Walker
Learn to design simple, powerful, and timeless logos. When you
think of a brand, often the first thing that comes to mind is the
logo, the visual representation of that product, place, thing, or
business. The power of simplicity for these marks can never be
underestimated-a logo that comprises simple shapes can communicate
a stronger message than a complex one, leaving a lasting impression
in a viewer's mind. In Principles of Logo Design, noted logo
designer George Bokhua shares his process for creating logotypes
that will stand the test of time. Applying the enduring principles
of classic texts on grid systems by Josef Muller-Brockmann and on
form and design by Wucius Wong, Bokhua elaborates on his popular
online classes, demonstrating in detail how to maximize
communicationwith minimal information to create logos using,
simple, monochromatic shapes. This comprehensive volume includes:
How to apply a strong, simple, and minimal design aesthetic to logo
design Why gridding is important, and understanding the golden
ratio and when to use it How to sketch and refine logos through
tracing, then grid and execute a mark in Adobe Illustrator
Fine-tuning techniques to ensure visual integrity Knowing how to
design a great logo is a core skill for any graphic designer.
Principles of Logo Design helps designers at all levels of skill
and experience conceive, develop, and create logos that are not
only pleasing to the eye but evoke a sense of perfection.
In Branding to Differ, Jean-Luc Ambrosi provides a practical and
comprehensive look at best practice branding for those requiring a
real understanding of brand development and management. Ambrosi
demonstrates that the brand is fundamentally a promise, that it
impacts both the emotional and rationale mind, and that ultimately
good branding is about expressing a difference. He shows concisely
how to approach brand management holistically throughout the
organisation and emphasises which key elements truly impact a
brand's success. His argument about the need to differentiate is
compelling and provides the reader with a step by step approach on
how to build a powerful brand. Written from both a strategic and
practical perspective it is a road map on how to manage brands
beyond the text book concepts and popular cliches. A must read for
any senior executive.
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