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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
'Big Type' explores graphic design and identity work where the
emphasis is on typography. The visual landscape in which today's
designers are contributing to is very cluttered and the digital
world alone is so vast, that sometimes it feels hard to make your
voice heard amongst all the noise. The work on show within this
book examines how designers can produce work that stands out and
cuts through the noise. It showcases a fascinating direction in
graphic design, forged by a collision of technology, typography and
trends which is creating new and exciting results. This book is
available in blue, green of grey; books are shipped to customers at
random.
Symbols are all around us - some mysterious, some timeless, some
arcane and some prosaic. But what are their origins? What does the
infinity symbol really signify? Do you understand yin and yang? And
why is the swastika really a good luck sign? This enticing gift
book explores the world of classic symbols and signs, revealing the
deep meaning and often quirky history behind each one. From the
ouroboros and the ankh to the menorah, caduceus and astrological
symbols, the book ranges widely across the world's most recognised
symbols. With one symbol per page, accompanied by a detailed
explanation and history, and printed on high quality paper with a
special binding, Classic Symbols is a unique and attractive book
which will appeal to a broad range of readers, both as a gift and
as a source for tattoo designs and other creative projects.
When watching a masterful sketcher, it seems that they create
elaborate sketches with ease, tracing their pencils on the page and
bringing to life rich and detailed drawings. After sweating away
hours trying to create a simple sketch, you may find that yours
pales in comparison, looking amateurish and unprofessional. Why is
it that you can't do what these 'masters' can? While many assume
the difference comes down to accurate strokes and natural talent,
you couldn't be further from the truth. Accuracy is not everything
- confidence is. And, in this book, Hlavacs helps you to build up
your confidence, moving through each layer of drawing and helping
you understand exactly why one drawing looks more professional than
another. This book breaks down the fear around sketching, walking
you through how to create intricate sketches without difficulty. No
other book teaches sketching in such a natural way, allowing anyone
- no matter levels of talent or their past in drawing - to learn
how to make this beautiful skill an intuitive process. Hlavacs
demonstrates sketching as a pathway of logical steps, starting with
the most basic elements and then adding further layers to the
sketches as the book progresses. With a range of exercises to move
through and pages filled with the psychology of why humans are
drawn to certain sketches over others, this book will turn you into
the master you've always admired. Instead of aiming for perfection,
Hlavacs teaches you how to draw emotionally, using confidence in
place of skill and understanding in place of talent. No matter who
you are, The Exceptionally Simple Theory of Sketching will give you
rules and demonstrations that will turn every sketch you create
into a masterpiece.
Bruno Munari was one of the most important and eclectic
twentieth-century European artists. Dubbed the "Leonardo and Peter
Pan" of contemporary art, he pioneered what would later be labelled
kinetic art, playing a key role in the constitution and definition
of the aesthetic programmes of groups such as Movimento Arte
Concreta and Programmed Art. He became an internationally
recognized name in the field of industrial design, winning the
prestigious "Compasso d'Oro" prize four times, while also being a
prominent figure in Italian graphic design, working for magazines
such as Tempo and Domus, as well as renowned publishing companies
such as Einaudi and Bompiani. He left an indelible mark as an art
pedagogue and popularizer with his famous 1970s artistic
laboratories for children and was the author of numerous books,
ranging from essays on art and design to experimental books.
Capturing a resurgent interest in Munari at the international
level, the exceptional array of critical voices in this volume
constitutes an academic study of Munari of a depth and range that
is unprecedented in any language, offering a unique analysis of
Munari's seven-decade-long career. Through original archival
research, and illuminating and generative comparisons with other
artists and movements both within and outside Italy, the essays
gathered here offer novel readings of more familiar aspects of
Munari's career while also addressing those aspects that have
received scant or no attention to date.
A 528-page monograph -- conceived as a reschuffled alphabetical
dictionary that starts with the letter 'M' on page 311 -- that
presents for the first time twenty years of works by M/M (Paris),
one of the most emblematic and influential design practices and art
partnerships of the twenty-first century. Michael Amzalag and
Mathias Augustyniak originally established M/M (Paris) as a graphic
design studio in 1992. Their close associations with the music,
fashion and art worldshave led to their becoming one of the most
distinctive and acclaimed creative voices of their generation,
within graphic design and beyond. Published to mark their twentieth
anniversary, this is the definitive monograph. It records hundreds
of their mind-blowing projects, each represented in illustrations
and photographs and arranged alphabetically from 'M' to 'M'. While
print, drawing, photography and an unconventional approach to
typography lie at the heart of M/M's work, they have also produced
films, objects or interiors. 'Our work is about expressing the idea
of a dialogue. We transfer elements from fashion to music to art
and back again, and keep using different mediums,' they explain.
Each work they produce is unique, but certain elements recur and
reverberate - leitmotifs that draw their output, despite its range,
into a unified whole. The monograph features collaborations with
the finest from a spectrum of creative worlds, including fashion
works with the likes of Balenciaga, Calvin Klein, Stella McCartney,
Marc Jacobs and Yohji Yamamoto; music works with Benjamin Biolay,
Bjoerk, Kanye West and Madonna; magazines such as Vogue Paris,
Arena Homme+ or Interview; art projects and exhibitions at the
Centre Pompidou, Tate Modern and Guggenheim Museum. Interviews with
some of their closest collaborators - such as Bjoerk, Nicolas
Ghesquiere, Pierre Huyghe, Inez van Lamsweerde & Vinoodh
Matadin, Sarah Morris or Glenn O'Brien, as well as Amzalag and
Augustyniak themselves, tell M/M's story. These texts reveal their
areas of interest, define their position both within graphic design
and beyond and shed new light on the duo's creative process.
Internationally renowned art curator Hans Ulrich Obrist contributes
a preface, while contemporary artist Philippe Parreno offers an
essay about their joint projects. These multiple conversations and
recollections of shared experiences paint an overview of the
evolution of the creative world since the early 90s. This ambitious
monograph is a rare document and unparalleled insight into the work
and minds of Europe's most thoughtful and influential image-makers.
This extraordinary compilation showcases the limitless
possibilities of letter forms transformed into three-dimensional
objects of art.
Step into the captivating world of three-dimensional typography with
‘Three Dimensional Type’ by Counter-Print Books. This extraordinary
compilation showcases the limitless possibilities of letter forms
transformed into objects of art, inviting your imagination to take
flight. Explore the fusion of the familiar and the extraordinary as
designers push the boundaries of perception and creativity. Discover
the freedom from rules and guidelines, the integration of AI and
advanced software tools and the profound exploration of texture.
Graphic Design School is organized into two main sections,
'principles' and 'practice'. The first section deals with the
fundamentals of design, such as composition, hierarchy, layout,
typography, grid structure, colour and so on. The second section
puts these basics into practice, and gives information about studio
techniques and production issues relevant to a number of different
graphic design disciplines. The last part of the second section
provides an overview of some of the different career choices open
to students entering the graphic design field. This seventh edition
of Graphic Design School features all-new assignments and fully
updated reading lists. Over a third of the images are entirely new,
and include a mix of professional work and outstanding student
pieces. In addition, Part II: Practice Plus features new software
and revisits old print technologies - for example, risograph
printing and screen printing - which are becoming increasingly
popular forms of production again.
In Branding to Differ, Jean-Luc Ambrosi provides a practical and
comprehensive look at best practice branding for those requiring a
real understanding of brand development and management. Ambrosi
demonstrates that the brand is fundamentally a promise, that it
impacts both the emotional and rationale mind, and that ultimately
good branding is about expressing a difference. He shows concisely
how to approach brand management holistically throughout the
organisation and emphasises which key elements truly impact a
brand's success. His argument about the need to differentiate is
compelling and provides the reader with a step by step approach on
how to build a powerful brand. Written from both a strategic and
practical perspective it is a road map on how to manage brands
beyond the text book concepts and popular cliches. A must read for
any senior executive.
Materials have the power to affect human experiences and emotions
by helping us build intimate connections with inanimate objects
through touch and feel. Whether they are used as a point of
reference or the medium of creation itself, they are integral to
artists and designers who seek to explore fresh outcomes,
experiment with new techniques, and elicit distinct responses from
their audiences. Material Matters 04: Paper showcases stunning
creative interpretations of the common material across a variety of
mediums. From the simple act of folding or tearing different sheets
up to create complex new shapes to burning random pieces to make
radical elements for an artwork, this edition explores the
compelling ways with which the unique characteristics of paper can
be cleverly drawn upon or manipulated to shape the outcome of a
particular project, with insights into the key techniques featured.
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