365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode the complicated world of brand identity.

When watching a masterful sketcher, it seems that they create elaborate sketches with ease, tracing their pencils on the page and bringing to life rich and detailed drawings. After sweating away hours trying to create a simple sketch, you may find that yours pales in comparison, looking amateurish and unprofessional. Why is it that you can't do what these 'masters' can? While many assume the difference comes down to accurate strokes and natural talent, you couldn't be further from the truth. Accuracy is not everything - confidence is. And, in this book, Hlavacs helps you to build up your confidence, moving through each layer of drawing and helping you understand exactly why one drawing looks more professional than another. This book breaks down the fear around sketching, walking you through how to create intricate sketches without difficulty. No other book teaches sketching in such a natural way, allowing anyone - no matter levels of talent or their past in drawing - to learn how to make this beautiful skill an intuitive process. Hlavacs demonstrates sketching as a pathway of logical steps, starting with the most basic elements and then adding further layers to the sketches as the book progresses. With a range of exercises to move through and pages filled with the psychology of why humans are drawn to certain sketches over others, this book will turn you into the master you've always admired. Instead of aiming for perfection, Hlavacs teaches you how to draw emotionally, using confidence in place of skill and understanding in place of talent. No matter who you are, The Exceptionally Simple Theory of Sketching will give you rules and demonstrations that will turn every sketch you create into a masterpiece.

Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated-a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Bruno Munari was one of the most important and eclectic twentieth-century European artists. Dubbed the "Leonardo and Peter Pan" of contemporary art, he pioneered what would later be labelled kinetic art, playing a key role in the constitution and definition of the aesthetic programmes of groups such as Movimento Arte Concreta and Programmed Art. He became an internationally recognized name in the field of industrial design, winning the prestigious "Compasso d'Oro" prize four times, while also being a prominent figure in Italian graphic design, working for magazines such as Tempo and Domus, as well as renowned publishing companies such as Einaudi and Bompiani. He left an indelible mark as an art pedagogue and popularizer with his famous 1970s artistic laboratories for children and was the author of numerous books, ranging from essays on art and design to experimental books. Capturing a resurgent interest in Munari at the international level, the exceptional array of critical voices in this volume constitutes an academic study of Munari of a depth and range that is unprecedented in any language, offering a unique analysis of Munari's seven-decade-long career. Through original archival research, and illuminating and generative comparisons with other artists and movements both within and outside Italy, the essays gathered here offer novel readings of more familiar aspects of Munari's career while also addressing those aspects that have received scant or no attention to date.

Designed specifically for the graphic designers out there, this is the perfect jumping off point for the best ways properly write for clients, other designers, and those new to design.

Optic explores optical effects in contemporary graphic design. Some art forms have had more of an impact on the language of graphic design than others, but not many have helped contribute the same dynamism, energy and vitality as Op Art. Graphic designers today are rediscovering the optical art of the 1960s with delight, revelling in its experimentation and unexpected outcomes. It is the purpose of Optic to attempt a survey of optical effects in graphic design and to help distinguish their various forms. Cover features an applied spinning optical disc, with three different colourways (green, yellow and grey) - orders will be selected at random.

"Most public and academic libraries, particularly those with emphases on art history, American studies, American popular culture, or book collection, will want to acquire American Popular Illustration." Reference Books Bulletin

BLAST at 100 makes an original contribution to the understanding of a major modernist magazine. Providing new critical readings that consider the magazine's influence within contexts that have not been acknowledged before - in the development of Irish and Spanish literature and culture in the twentieth century, for example, as well as in the areas of cultural studies, performance studies and the scholarship of teaching and learning - BLAST at 100 reconsiders the magazine's complex legacy. In addition to situating the magazine in new and often unexpected contexts, BLAST at 100 also offers important new insights into the work of some of its most significant contributors, including Wyndham Lewis, Ezra Pound, and Rebecca West. Contributors are: Philip Coleman, Simon Cutts, Andrzej Gasiorek, Angela Griffith, Nicholas E. Johnson, Kathryn Laing, Christopher Lewis, J.C.C. Mays, Kathryn Milligan, Yolanda Morato, Nathan O'Donnell, Alex Runchman, Colm Summers, Tom Walker

A 528-page monograph -- conceived as a reschuffled alphabetical dictionary that starts with the letter 'M' on page 311 -- that presents for the first time twenty years of works by M/M (Paris), one of the most emblematic and influential design practices and art partnerships of the twenty-first century. Michael Amzalag and Mathias Augustyniak originally established M/M (Paris) as a graphic design studio in 1992. Their close associations with the music, fashion and art worldshave led to their becoming one of the most distinctive and acclaimed creative voices of their generation, within graphic design and beyond. Published to mark their twentieth anniversary, this is the definitive monograph. It records hundreds of their mind-blowing projects, each represented in illustrations and photographs and arranged alphabetically from 'M' to 'M'. While print, drawing, photography and an unconventional approach to typography lie at the heart of M/M's work, they have also produced films, objects or interiors. 'Our work is about expressing the idea of a dialogue. We transfer elements from fashion to music to art and back again, and keep using different mediums,' they explain. Each work they produce is unique, but certain elements recur and reverberate - leitmotifs that draw their output, despite its range, into a unified whole. The monograph features collaborations with the finest from a spectrum of creative worlds, including fashion works with the likes of Balenciaga, Calvin Klein, Stella McCartney, Marc Jacobs and Yohji Yamamoto; music works with Benjamin Biolay, Bjoerk, Kanye West and Madonna; magazines such as Vogue Paris, Arena Homme+ or Interview; art projects and exhibitions at the Centre Pompidou, Tate Modern and Guggenheim Museum. Interviews with some of their closest collaborators - such as Bjoerk, Nicolas Ghesquiere, Pierre Huyghe, Inez van Lamsweerde & Vinoodh Matadin, Sarah Morris or Glenn O'Brien, as well as Amzalag and Augustyniak themselves, tell M/M's story. These texts reveal their areas of interest, define their position both within graphic design and beyond and shed new light on the duo's creative process. Internationally renowned art curator Hans Ulrich Obrist contributes a preface, while contemporary artist Philippe Parreno offers an essay about their joint projects. These multiple conversations and recollections of shared experiences paint an overview of the evolution of the creative world since the early 90s. This ambitious monograph is a rare document and unparalleled insight into the work and minds of Europe's most thoughtful and influential image-makers.