Optic explores optical effects in contemporary graphic design. Some art forms have had more of an impact on the language of graphic design than others, but not many have helped contribute the same dynamism, energy and vitality as Op Art. Graphic designers today are rediscovering the optical art of the 1960s with delight, revelling in its experimentation and unexpected outcomes. It is the purpose of Optic to attempt a survey of optical effects in graphic design and to help distinguish their various forms. Cover features an applied spinning optical disc, with three different colourways (green, yellow and grey) - orders will be selected at random.

This broad-ranging book equips programmers and designers with a thorough grounding in the techniques used to create truly network-enabled computer graphics and games. Written for graphics/game/VE developers and students, it assumes no prior knowledge of networking. The text offers a broad view of what types of different architectural patterns can be found in current systems, and readers will learn the tradeoffs in achieving system requirements on the Internet.

The book explains the foundations of networked graphics, then explores real systems in depth, and finally considers standards and extensions. Numerous case studies and examples with working code are featured throughout the text, covering groundbreaking academic research and military simulation systems, as well as industry-leading game designs.
Everything designers need to know when developing networked graphics and games is covered in one volume - no need to consult multiple sources.The many examples throughout the text feature real simulation code in C++ and Java that developers can use in their own design experiments.Case studies describing real-world systems show how requirements and constraints can be managed.

Bruno Munari was one of the most important and eclectic twentieth-century European artists. Dubbed the "Leonardo and Peter Pan" of contemporary art, he pioneered what would later be labelled kinetic art, playing a key role in the constitution and definition of the aesthetic programmes of groups such as Movimento Arte Concreta and Programmed Art. He became an internationally recognized name in the field of industrial design, winning the prestigious "Compasso d'Oro" prize four times, while also being a prominent figure in Italian graphic design, working for magazines such as Tempo and Domus, as well as renowned publishing companies such as Einaudi and Bompiani. He left an indelible mark as an art pedagogue and popularizer with his famous 1970s artistic laboratories for children and was the author of numerous books, ranging from essays on art and design to experimental books. Capturing a resurgent interest in Munari at the international level, the exceptional array of critical voices in this volume constitutes an academic study of Munari of a depth and range that is unprecedented in any language, offering a unique analysis of Munari's seven-decade-long career. Through original archival research, and illuminating and generative comparisons with other artists and movements both within and outside Italy, the essays gathered here offer novel readings of more familiar aspects of Munari's career while also addressing those aspects that have received scant or no attention to date.

A 528-page monograph -- conceived as a reschuffled alphabetical dictionary that starts with the letter 'M' on page 311 -- that presents for the first time twenty years of works by M/M (Paris), one of the most emblematic and influential design practices and art partnerships of the twenty-first century. Michael Amzalag and Mathias Augustyniak originally established M/M (Paris) as a graphic design studio in 1992. Their close associations with the music, fashion and art worldshave led to their becoming one of the most distinctive and acclaimed creative voices of their generation, within graphic design and beyond. Published to mark their twentieth anniversary, this is the definitive monograph. It records hundreds of their mind-blowing projects, each represented in illustrations and photographs and arranged alphabetically from 'M' to 'M'. While print, drawing, photography and an unconventional approach to typography lie at the heart of M/M's work, they have also produced films, objects or interiors. 'Our work is about expressing the idea of a dialogue. We transfer elements from fashion to music to art and back again, and keep using different mediums,' they explain. Each work they produce is unique, but certain elements recur and reverberate - leitmotifs that draw their output, despite its range, into a unified whole. The monograph features collaborations with the finest from a spectrum of creative worlds, including fashion works with the likes of Balenciaga, Calvin Klein, Stella McCartney, Marc Jacobs and Yohji Yamamoto; music works with Benjamin Biolay, Bjoerk, Kanye West and Madonna; magazines such as Vogue Paris, Arena Homme+ or Interview; art projects and exhibitions at the Centre Pompidou, Tate Modern and Guggenheim Museum. Interviews with some of their closest collaborators - such as Bjoerk, Nicolas Ghesquiere, Pierre Huyghe, Inez van Lamsweerde & Vinoodh Matadin, Sarah Morris or Glenn O'Brien, as well as Amzalag and Augustyniak themselves, tell M/M's story. These texts reveal their areas of interest, define their position both within graphic design and beyond and shed new light on the duo's creative process. Internationally renowned art curator Hans Ulrich Obrist contributes a preface, while contemporary artist Philippe Parreno offers an essay about their joint projects. These multiple conversations and recollections of shared experiences paint an overview of the evolution of the creative world since the early 90s. This ambitious monograph is a rare document and unparalleled insight into the work and minds of Europe's most thoughtful and influential image-makers.

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular cliches. A must read for any senior executive.

Discover the history and theory of graphic design from the past 150 years, and how that comes to bear on contemporary design. Designer, writer and lecturer Theo Inglis takes readers through the core building blocks of graphic design such as composition, colour, medium and typography, and explores how each has been utilized and revolutionized by designers through history, and up to the present day. This book will expand your knowledge of the world of design and provide you with practical take-aways to inform your own creative practice.

Designed specifically for the graphic designers out there, this is the perfect jumping off point for the best ways properly write for clients, other designers, and those new to design.

In this thesis, the author makes several contributions to the study of design of graphical materials. The thesis begins with a review of the relationship between design and aesthetics, and the use of mathematical models to capture this relationship. Then, a novel method for linking linguistic concepts to colors using the Latent Dirichlet Allocation Dual Topic Model is proposed. Next, the thesis studies the relationship between aesthetics and spatial layout by formalizing the notion of visual balance. Applying principles of salience and Gaussian mixture models over a body of about 120,000 aesthetically rated professional photographs, the author provides confirmation of Arnhem's theory about spatial layout. The thesis concludes with a description of tools to support automatically generating personalized design.

This extraordinary compilation showcases the limitless possibilities of letter forms transformed into three-dimensional objects of art.

Step into the captivating world of three-dimensional typography with ‘Three Dimensional Type’ by Counter-Print Books. This extraordinary compilation showcases the limitless possibilities of letter forms transformed into objects of art, inviting your imagination to take flight. Explore the fusion of the familiar and the extraordinary as designers push the boundaries of perception and creativity. Discover the freedom from rules and guidelines, the integration of AI and advanced software tools and the profound exploration of texture.