Colour is one of the essential elements of many branding designs.
It can help give an identity personality and warmth, express
emotion, communicate messages in an unconscious and subtle way and
it can keep or navigate the viewer's interest, drawing the eye and
making elements stand out. This book explores colour palettes in
graphic design that surprise, engage, challenge and grab our
attention - the combinations that maybe shouldn't work but just do.
These are palettes that break the established rules and laws we
have been taught about colour theory and remind us that colour can
be fun as well as meaningful.
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