A 528-page monograph -- conceived as a reschuffled alphabetical
dictionary that starts with the letter 'M' on page 311 -- that
presents for the first time twenty years of works by M/M (Paris),
one of the most emblematic and influential design practices and art
partnerships of the twenty-first century. Michael Amzalag and
Mathias Augustyniak originally established M/M (Paris) as a graphic
design studio in 1992. Their close associations with the music,
fashion and art worldshave led to their becoming one of the most
distinctive and acclaimed creative voices of their generation,
within graphic design and beyond. Published to mark their twentieth
anniversary, this is the definitive monograph. It records hundreds
of their mind-blowing projects, each represented in illustrations
and photographs and arranged alphabetically from 'M' to 'M'. While
print, drawing, photography and an unconventional approach to
typography lie at the heart of M/M's work, they have also produced
films, objects or interiors. 'Our work is about expressing the idea
of a dialogue. We transfer elements from fashion to music to art
and back again, and keep using different mediums,' they explain.
Each work they produce is unique, but certain elements recur and
reverberate - leitmotifs that draw their output, despite its range,
into a unified whole. The monograph features collaborations with
the finest from a spectrum of creative worlds, including fashion
works with the likes of Balenciaga, Calvin Klein, Stella McCartney,
Marc Jacobs and Yohji Yamamoto; music works with Benjamin Biolay,
Bjoerk, Kanye West and Madonna; magazines such as Vogue Paris,
Arena Homme+ or Interview; art projects and exhibitions at the
Centre Pompidou, Tate Modern and Guggenheim Museum. Interviews with
some of their closest collaborators - such as Bjoerk, Nicolas
Ghesquiere, Pierre Huyghe, Inez van Lamsweerde & Vinoodh
Matadin, Sarah Morris or Glenn O'Brien, as well as Amzalag and
Augustyniak themselves, tell M/M's story. These texts reveal their
areas of interest, define their position both within graphic design
and beyond and shed new light on the duo's creative process.
Internationally renowned art curator Hans Ulrich Obrist contributes
a preface, while contemporary artist Philippe Parreno offers an
essay about their joint projects. These multiple conversations and
recollections of shared experiences paint an overview of the
evolution of the creative world since the early 90s. This ambitious
monograph is a rare document and unparalleled insight into the work
and minds of Europe's most thoughtful and influential image-makers.
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