The creative use of colour and its combinations in illustration, graphic and product design involves understanding how emotions are conveyed and how they affect our design and illustrations. We must also consider that colour is perceived differently in different countries and cultures. All this is widely explained in this second book in the Palette Perfect series, illustrated with projects by renowned international illustrators and designers, and organized by colours (identified with CMYK, RGB and HEX codes) and moods associated with the time of day. Based on real examples drawn from graphic design, product design and illustration, different innovative combinations and palettes are shown for each colour as well as the meaning it conveys. Intended for graphic designers, design students, fashion and interior design lovers, and all those interested in exciting and unexpected colour combinations that work.

This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 5th International Conference on Digital Design and Communication, Digicom 2021, held on November 4-6, 2021, in Barcelos, Portugal, and continuing the tradition of the previous book, it describes new design strategies and solutions to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.

The New York Subway Map Debate documents a pivotal event in design history: the 1978 debate between designer Massimo Vignelli and cartographer John Tauranac over the future of the NYC Subway Map. The book features the full transcript and discussions that followed (made possible by the recent discovery of a lost audio tape of the event) along with never-before-seen photographs of the evening by Stan Ries. The New York Subway Map Debate opens a hyper-specific window into a moment in New York design history and the eternal battle between form and content. Edited by filmmaker and design historian Gary Hustwit, with a foreword by designer Paula Scher.

Better posters mean better research. Distilling over a decade of experience from the popular Better Posters blog, Zen Faulkes will help you create a clear and informative conference poster that delivers maximum impact. Academics have used posters to share research for more than five decades, and tens of thousands of posters are presented at conferences every year. Despite the popularity of the format, no in-depth guide has been available on how to create and deliver compelling conference posters. From over-long titles, tiny text and swarms of logos, to bad font choices, chaotic colour schemes and blurry images - it's easy to leave viewers confused about your poster's message. The solution is Better Posters: a comprehensive guide to everything you need to know - from writing a title and submitting an abstract, to designing the poster and finally presenting it in the poster session. Your conference poster will be one of your first research outputs, and the poster session is your first introduction to a professional community. Making a great poster develops the skills to create publications, reports, outreach and teaching materials throughout your career. This book also has material for conference organizers on how to make a better poster session for their attendees.

This book offers an original new conception of visual story telling, proposing that drawing, depictive drawing and narrative drawing are produced in an encompassing dialogic system of embodied social behavior. It refigures the existing descriptions of visual story-telling that pause with theorizations of perception and the articulation of form. The book identifies and examines key issues in the field, including: the relationships between vision, visualization and imagination; the theoretical remediation of linguistic and narratological concepts; the systematization of discourse; the production of the subject; idea and institution; and the significance of resources of the body in depiction, representation and narrative. It then tests this new conception in practice: two original visual demonstrations clarify the particular dialectic relationships between subjects and media, in an examination of drawing style and genre, social consensus and self-conscious constraint. The book's originality derives from its clear articulation of a wide range of sources in proposing a conception of narrative drawing, and the extrapolation of this new conception in two new visual demonstrations.

A compilation of food & drink logos, trademarks and symbols from around the world formed of elements such as fish, water, boats, lighthouses, seabirds, anchors and mermaids.

Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Muller, described as the "logo detective" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: "Figurative," "Form," "Effect," and "Typographical." Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by Jens Muller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke's (1878-1965) illustrated essay "Wahrzeichen-Warenzeichen" (Symbols-trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the-at times varied, at times consistent-developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.

Book Cover Design from East Asia is a compendium of more than 100 book covers from China, Japan, Korea and Taiwan. The book features the work of Wang Zhi-Hong, Nakano Design Office, The Simple Society, UMA/design farm, Hayashi Takuma Design Office and many, many more.

This book presents an overview of the convergence of traditional letterpress with contemporary digital design and fabrication practices. Reflecting on the role of letterpress within the emergent hybrid post-digital design process, contributors present historical and contemporary analysis, grounded in case studies and current practice. The main themes covered include the research on letterpress as a technology and medium; a reflection on the contribution of letterpress to arts and design education; and current artistic and communication design practice merging past, present and future digital fabrication processes. This will be of interest to scholars working in graphic design, communication design, book design, typography, typeface design, design history, printing, and production technologies.

Amid our ever-growing consumption of data visualization, nothing makes for tastier morsels than the fine art of food and dining. Ushering the cookbook into the future, this volume gathers together the best infographics of all things eating, drinking, and cuisine, from measurement conversion charts and recipes for cookies and cocktails to stress-free party planning. A must-have for every 21st-century foodie, this is gastro-guidance at its most visually appealing as much as expert. Want to master sashimi? Know the secret to perfectly grilled steak? Wow guests with your own dry martini? Food & Drink Infographics has all the answers and more, using the best culinary graphics to answer kitchen conundrums in lively, simple, and memorable form. You'll find infographics on all the food groups, from grains and pulses to fruit and vegetables, to fish, meat, and poultry. Recipe ideas include soups, sandwiches, snacks, sweet treats, and just-right dressings. Other sections cover flavor pairings, baking, cooking tools and techniques, and alcohols, coffee, and tea. The book opens with a foreword by cooking author Michael Ruhlman, followed by a historic survey of food imagery examining how and where pictures have been used to enjoy, prepare, and serve food and drink, from Egyptian tomb paintings showing flatbread being made to 19th-century classics such as Mrs Beeton's Book of Household Management. Slick, smart, and packed full of perfect nuggets of advice, Food & Drink Infographics rounds up a delightful visual exploration of food and dining as much as an indispensable collection of everyday tips, techniques, and temptations.

Nel vorticoso passare del tempo, il graphic design - con la sua vivida e nitida sintesi di immagini e idee - ha catturato lo spirito di ogni epoca. Ogni singolo istante di ogni giorno siamo circondati da packaging minimalisti, pubblicita pittoresche, brillanti infografiche ambientali e agili interfacce: ecco dunque che il graphic design serve tanto a trasmettere informazioni quanto a riflettere le aspirazioni culturali e i valori di una societa. Grazie alla sua vasta conoscenza della materia, l'autore Jens Muller passa in rassegna i progetti piu straordinari di ogni anno, che rappresentano altrettante pietre miliari nella storia del design. Questa raccolta di importanti lavori grafici rappresenta una riflessione ormai imprescindibile sull'evoluzione di un campo creativo soggetto a continui cambiamenti e sfide. Aiutandoci a riconoscere l'impatto decisivo del graphic design sulla nostra vita quotidiana, questi progetti fondamentali fungono da coordinate per orientarsi nella storia contemporanea. About the series TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program-now more compact, friendly in price, and still realized with the same commitment to impeccable production.

Type Tricks: Layout Design is the follow-up to Type Tricks and the second book in the trilogy of user manuals about typography related matters. The first book was about type design, the second book is about type layout and the final book will be about type usability. Sometimes you do not have the time to read a book cover to cover, but you simply are looking for some main pointers to help you move forward. This book is precisely for these kinds of situations. The book covers both key typography rules as well as the underlying structure of the working process in layout design. In an illustrative format and easily accessible style, it presents the different stages of working with typography. The collection of rules provides more than 200 tips for creating readable layouts and typography settings. The book touches on matters of typography for both print and digital media: from letter spacing, paragraph breaks, text adjustment, leading, emphasis, hierarchy to grid systems. Layout guidelines are difficult to remember, but with this book you do not have to know them all by heart. The format is small and handy, so you can always have it on hand when you need to check the rules. Type Tricks: Layout Design takes its outset in the author's experience as a teacher of typography, her practical experience with designing layouts and her academic research into improving reading through good typography.

Reversing into the Future: New Wave Graphics 1977-1990 is a unique and fascinating book of graphic design history curated from Andrew Krivine's personal and vast collection of original posters, flyers, artworks and memorabilia from the golden age of New Wave. Packed with exclusive artworks and expert texts, this is the comprehensive guide to the unforgettable period of New Wave. Having witnessed an emerging generation of music buyers who'd been energised by punk, major record labels and independents alike went in search of sounds and visions that captured something of the energy and cheeky attitude of punk, while ignoring its political edge. New Wave was embraced by the mainstream music and entertainment industries and used to promote artists who rejected the anti-consumerist, anti-materialistic, black-and-white nihilism of the original punk movement in favour of a more optimistic, humorous and colourful present refracted through the past. In doing so, and as this book illustrates, the New Wave followed Marshall McLuhan's dictum that 'we drive boldly into the future with our eyes fixed firmly on the rear-view mirror'. New Wave artists rejected punk's satirical, parodic and irreverent treatment of rock 'n' roll's original, iconic imagery preferring to display it reverently or referenced with love and affection. Reversing Into The Future: New Wave Graphics 1977-1990 includes graphic designs for, among others, The B52s, Boomtown Rats, Devo, Duran Duran, The Cars, Elvis Costello, Joe Jackson, XTC, Cyndi Lauper, The Police, Simple Minds, Gary Numan, Japan, Blondie, Talking Heads, The Go-Gos, Graham Parker, Nick Lowe, Simple Minds, Frankie Goes To Hollywood and many more. Graphic artists featured include Martyn Atkins, Barney Bubbles, Chris Morton, Malcolm Garrett, Alex McDowell, Tony Wright, Martin Kaye for the Paradiso, X3 Posters, DEVO Inc., Neville Brody, The Designers Republic, Russell Mills and more. A collectable item itself, the book is beautifully produced with front and back cover artwork by world-renowned designers Malcolm Garrett and Chip Kidd. Alongside a vast array of original artworks and graphics from the New Wave period, the book includes text contributions from recognised and respected commentators, critics and designers from the UK, US and Australia. Documenting the incredible impact of New Wave, this is the ideal book for die-hard music fans and graphic design aficionados alike.

The Art and Lore of Tom Clancy's Ghost Recon Breakpoint. --- Stranded in a deadly, hostile environment, even an elite US Special Operator will face a true battle for survival. Future Press presents a unique companion book that follows the theme of survival as it runs through Ghost Recon Breakpoint, from its characters and dialogue to its world design and gameplay. Discover what it takes to create a game, a story and a world dedicated to testing the limits of what a Ghost can survive. -- Part Lore Book: What motivates a person to become a member of Ghost Team, the most highly trained Special Operators in the world? And what can make a Ghost hunt down his former brothers-in-arms? The lore material and detailed bios in this book provide additional insight into the events that have shaped Nomad, Walker and the cast of authentic, believable characters that inhabit this world. Learn the history, connections and motivations that have brought them all to Auroa. -- Part Art Book: Tour the creation of the Auroa archipelago, an environment as detailed and meticulously crafted as any fictional setting you've ever explored. This book is packed with all of the concept artwork that helped to bring Ubisoft Paris's futuristic utopian vision to life. -- Part Reference Book: Acquiring and upgrading the tools necessary for survival is at the core of Ghost Recon Breakpoint. Every weapon, vehicle and piece of gear available at launch is presented with detailed stats, and we use our strategy guide expertise to dissect the survival systems that make Breakpoint such a unique experience. -- All Access: Every part of this book is peppered with commentary from the development team at Ubisoft Paris and their military consultants, allowing for an unprecedented, all-angles look behind the curtain of such an ambitious production. -- Incredible Bonus Content: Each book comes with a code for a DLC pack of exclusive cosmetic items. We've also included a huge multi-purpose poster of the game world, with every point of interest marked on it.

We find ourselves square in the middle of one of the greatest periods in music packaging. Events such as Record Store Day have pushed collectible packaging back to the cultural forefront; millennials have started buying physical records; and hip clothing outlets devote massive amounts of space to record players and racks of LPs. The designers collected here are at the forefront of this movement. Some have been working in the music industry for decades, while others are fresh on the scene. They all share a desire to elevate the simple record cover and the wrapping that surrounds these products into something more, something special, something unique, something memorable. Lifelong music fans, they pour every ounce of creative energy into coming up with solutions worthy of the music inside. They also need to be inventive in how they accomplish this. Coming up with a great concept in a sketch during a meeting and actually seeing it to fruition and sitting on a shelf in a record store are two different things. As Paula Scher details in her interview, today's designers are faced with a very different task than the record sleeve designers of the past. Outside of the mega stars, budgets are more or less non-existent, yet the pressure to deliver something jaw-dropping and mind-blowing remains. Packed with innovative artworks by one-of-a-kind designers, this is the definitive guide to album cover design in the 21st century.

CRITS: A Student Manual is a practical guide to help art and design students obtain maximum benefits from the most common method of teaching these subjects in college: the studio critique. CRITS positions studio critiques as positive, productive, and inspirational means to foster development - not occasions to be feared. It explains the requisite skills, knowledge, and attitudes for meaningful and motivational participation in critiques. CRITS teaches students the hows and whys of critiques so that they can gain enriching benefits from their instructors and peers during and after critiques. Renowned author Terry Barrett informs, guides, and reassures students on the potential value of studio critiques. Filled with real-life examples of what works well, and what doesn't, Barrett provides readers with the tools to see crits as opportunities to participate, observe, reflect, and develop - improving art and design engagement at all levels.

The Handbook Research Video is an introduction to a new type of software and publication based on annotated videos. Practitioners and researchers who work with motion data, for example in the fields of performative art, film, behavioral research or sports science, are supported in their work process and have the opportunity to publish content via video that a printed book cannot convey. The handbook not only presents the findings of the Research Video project at Zurich University of the Arts, but also offers a manual for using the software tool. Low-threshold "hands-on" access and the absence of a theoretical superstructure allow users to quickly become familiar with and use the software tool.

'Big Type' explores graphic design and identity work where the emphasis is on typography. The visual landscape in which today's designers are contributing to is very cluttered and the digital world alone is so vast, that sometimes it feels hard to make your voice heard amongst all the noise. The work on show within this book examines how designers can produce work that stands out and cuts through the noise. It showcases a fascinating direction in graphic design, forged by a collision of technology, typography and trends which is creating new and exciting results. This book is available in blue, green of grey; books are shipped to customers at random.