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Books > Arts & Architecture > Industrial / commercial art & design > Product design
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Universal Principles of Design, Updated and Expanded Third Edition, Volume 1 - 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Better Design Decisions (Paperback)
Loot Price: R747
Discovery Miles 7 470
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Universal Principles of Design, Updated and Expanded Third Edition, Volume 1 - 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Better Design Decisions (Paperback)
Series: Rockport Universal
Expected to ship within 12 - 19 working days
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Universal Principles of Design, Updated and Expanded Third Edition
is a comprehensive, cross-disciplinary encyclopedia, now with fully
updated existing entries and expanded with 75 new entries to
present a total of 200 laws, guidelines, and considerations that
are important to successful design. Richly illustrated and easy to
navigate, this essential design guide pairs clear explanations of
every design concept with visual examples of the ideas applied in
practice. Whether a marketing campaign or a museum exhibit, a video
game or a complex control system, the design we see is the
culmination of many concepts and practices brought together from a
variety of disciplines. Because no one can be an expert on
everything, designers have always had to scramble to find the
information and know-how required to make a design work—until
now. Each principle is presented in a two-page format. The
left-hand page contains a succinct definition and a full
description of the principle, examples of and guidelines for its
use, and side notes that provide elaborations and references. The
right-hand page contains visual examples and related graphics to
support a deeper understanding of the principle. The book is
organized alphabetically so that principles can be easily and
quickly referenced by name. From the Abbe Principle to the
Zeigarnick Effect, every major design concept is defined and
illustrated, including these new additions: Feature creep
Gamification Root cause Social trap Supernormal stimulus A landmark
reference for designers, engineers, architects, and students,
Universal Principles of Design has become the standard for anyone
seeking to broaden and improve their design expertise, explore
brainstorming ideas, and improve the quality of their design work.
The titles in the Rockport Universal series offer comprehensive and
authoritative information and edifying and inspiring visual
examples on multidisciplinary subjects for designers, architects,
engineers, students, and anyone who is interested in expanding and
enriching their design knowledge.
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