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Foundations of Visual Communication - How Visuals Appear in Daily Life (Hardcover)
Loot Price: R4,119
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Foundations of Visual Communication - How Visuals Appear in Daily Life (Hardcover)
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Drawing upon theories from visual studies, critical visual culture
studies, and cognitive psychology, and with a special focus on
gender and ethnicity, this book gives students a theoretical
foundation for future work as visual communicators. The book takes
a closer look at the interwoven character of perception and
reception that is present in everyday visual encounters. Chapters
present a wide variety of visual examples from art history, digital
media, and the images we encounter and use in our daily lives. With
the tools to understand how images and text make meaning, students
are thus prepared to better communicate through visual media. This
book serves as a main or supplementary text for visual
communication or visual culture courses.
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