Branding To Differ - The brand building handbook for business leaders. (Hardcover)

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular cliches. A must read for any senior executive.

General

Imprint:	Liberum Press
Country of origin:	United Kingdom
Release date:	September 2013
First published:	September 2013
Authors:	Jean-Luc Ambrosi
Dimensions:	234 x 156 x 7mm (L x W x T)
Format:	Hardcover - With printed dust jacket / With dust jacket
Pages:	110
ISBN-13:	978-0-9922936-0-4
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Graphic design Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-9922936-0-X
Barcode:	9780992293604

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