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Strategic Creativity - A Business Field Guide to Advertising, Branding, and Design (Paperback) Loot Price: R1,123
Discovery Miles 11 230
Repayment Terms: R105 pm x 12*
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Strategic Creativity - A Business Field Guide to Advertising, Branding, and Design (Paperback): Robin Landa

Strategic Creativity - A Business Field Guide to Advertising, Branding, and Design (Paperback)

Robin Landa

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Loot Price R1,123 Discovery Miles 11 230 | Repayment Terms: R105 pm x 12*

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* Serves as a design/art direction/writing/creative-collaboration primer for non-designers * Enables development of a common frame of reference for business and creative professionals, to foster better understanding and appreciation of the creative process - and better business results * Includes a chapter on diversity, equity, and inclusion in design

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: June 2022
First published: 2022
Authors: Robin Landa
Dimensions: 229 x 152 x 16mm (L x W x T)
Format: Paperback
Pages: 194
ISBN-13: 978-1-03-213779-7
Categories: Books > Arts & Architecture > The arts: general issues > General
Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 1-03-213779-7
Barcode: 9781032137797

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