The definition of a supergraphic has changed over the last twenty
years. Once, only a large decorative design on a wall or building
was a supergraphic. Today it encompasses architectural delineation
wayfinding and identifying signage, illustrative murals, and
branding elements. A supergraphic can take the form of an enormous
logo on the side of a building, a wall of multi-colored squares, or
an oversized restroom symbol. Digital technology now allows for
interaction and screen-based media on a large scale. The audience
can now truly communicate with an architectural space in a unique
and personal manner. The difference between a large overwrought
design on the wall and a successful supergraphic is typically based
on two points: a strong concept, and interaction with the
architecture, light and space. Many people can paint stripes on a
wall. But a designer can use the entire volume, sense place,
context and changing environment to create a story with words,
colour and shapes. This book includes examples of the best
supergraphics internationally. These are evidence of the sense of
delight when a beautifully crafted graphic solution and smart
concept are married to remarkable architecture.
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