The Field Guide to Supergraphics - Graphics in the Urban Environment (Hardcover)

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

General

Imprint:	Thames and Hudson
Country of origin:	United Kingdom
Release date:	February 2018
Authors:	Sean Adams
Dimensions:	157 x 206 x 34mm (L x W x T)
Format:	Hardcover
Pages:	384
ISBN-13:	978-0-500-02134-7
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Graphic design Promotions
LSN:	0-500-02134-1
Barcode:	9780500021347

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