A new and updated 3rd Edition of Rockport's best-selling Design
Elements, a visually rich and accessible handbook that presents the
fundamentals of design in lists, tips, brief text, and examples.
With new images and diagrams, the book covers everything from
working with grids, color application, typography, and imagery to
how to finally put it all together. Features include: The ultimate
primer on graphic design's basic visual toolkit-dot, line, plane,
texture, space, and contrast-and how these basics underpin all
successful layouts An in-depth look at color-from its optical
qualities and its effect on type to its potential for communication
concepts and emotions One of the most thorough compilations of
typography concepts to be found-including information on letterform
structure and optics, combining typeface styles, the mechanics of
detailed text typesetting, and using type as image An extensive
overview of imagery-the endless possibilities of medium, depiction,
abstraction, stylization, and how these all communicate effectively
Methods for integrating type and image, including a tutorial on
using grid systems to structure layouts Twenty rules for making
good design-and the best ways to break them Being a creative
designer is often about coming up with unique design solutions. But
when the basic rules of design are ignored in an effort to be
distinctive, design becomes useless. In language, a departure from
the rules is only appreciated as great literature if recognition of
the rules underlies the text. Graphic design is a "visual
language," and brilliance is recognized in designers whose work
seems to break all the rules, yet communicates its messages
clearly.
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