Demonstrating the power and variety of typography from hand-drawn
to kinetic, this fully updated new edition of The Fundamentals of
Typography covers the principles of using type across a range of
media. Starting with a comprehensive introduction to the history of
typography, the authors provide detailed explanations and
inspirational examples of type usage from leading practitioners
from around the world. With expanded practice exercises and four
new case studies, this book gives students everything they need to
know to use type effectively and creatively.
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