When it comes to designing effective signages that are also
appealing to the eye, a delicate balance needs to be struck. On one
hand, a wayfinding system has to avoid confusion and reduce stress
for visitors orienting themselves within complex environments such
as a healthcare facility. On the other hand, as a big part of many
a visual identity design project, it can help a brand stand out by
presenting distinct pops of personality. A follow-up to the first
edition that was published in 2013, 'You Are Here 2' showcases a
new curation of the best signages and wayfinding systems that
enhance spaces and settings around the world today. Whether they
serve to simply guide people from point A to point B or elicit
curiosity and delight in exploration, these projects reflect the
work of designers who are adept at merging form and functionality
to demonstrate creative thinking and empathy.
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