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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Eat & Go 2: Branding and Design for Cafes, Restaurants, Drink Shops, Dessert Shops & Bakeries (Hardcover)
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Eat & Go 2: Branding and Design for Cafes, Restaurants, Drink Shops, Dessert Shops & Bakeries (Hardcover)
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This book, the second volume of the previous successful title Eat
& Go, showcase the most recent, innovative and successful
graphic design and brand identity international projects for cafes,
restaurants, bars, dessert shops and bakeries. In today's
information-saturated world, food and drink establishments need not
only to offer high-quality products, but also a unique visual
identity, graphic design that stands out from the rest and good
communication ideas. For these companies, unique branding starts
with basic elements such as a logo, slogan, font, and colour
scheme, and is finally reflected in the product, packaging and
related design. This book focuses on graphic design, showing how
the unique visual identity of the food industry can help companies
attract consumers and achieve success, providing inspiration for
graphic and shop designers and entrepreneurs in this area of
business. It includes case studies and a wealth of examples.
General
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