Today in Britain there are over 2500 breweries, most of whom brew
an ever-changing range of different beers. On the bar of any decent
pub, or shelves of a good bottle shop or supermarket beer aisle,
the choice can be overwhelming. People make snap decisions so
quickly we don't even notice. And the design of a beer label, pump
clip, bottle or can has to do a lot of work to stand out, get
noticed, and suggest to the thirsty punter that here is a beer they
will enjoy.
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