Decoding Logos: From LOGO Design to Branding (Paperback)

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

General

Imprint:	Hoaki
Country of origin:	Spain
Release date:	2023
Authors:	Wang Shaoqiang
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	260
ISBN-13:	978-84-19-22000-4
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
LSN:	84-19-22000-0
Barcode:	9788419220004

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