This compelling book takes the reader on a journey showing how each
logo has come into being and the process revealing best practices
for extending a logo into a complete brand identity system. Logos
are becoming increasingly simple, to the point where you might
wonder just how much simpler they can get. A subtle tweak to a
logotype is starting to feel like too much design. The appeal of a
simple logo is that it feels more honest. Using client case studies
from renowned designers, this is a must-have book for any graphic
designer, student or logo fanatic in a fully revised, updated
edition containing interviews with graphic designers in which they
share their creative processes and thoughts on how a successful
logo should be developed.
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