0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

A Designer's Research Manual, 2nd edition, Updated and Expanded - Succeed in design by knowing your clients and understanding what they really need (Paperback, 2nd Updated and Expanded ed) Loot Price: R512
Discovery Miles 5 120
You Save: R51 (9%)
A Designer's Research Manual, 2nd edition, Updated and Expanded - Succeed in design by knowing your clients and...

A Designer's Research Manual, 2nd edition, Updated and Expanded - Succeed in design by knowing your clients and understanding what they really need (Paperback, 2nd Updated and Expanded ed)

Jenn Visocky O'Grady, Ken Visocky O'Grady

 (sign in to rate)
List price R563 Loot Price R512 Discovery Miles 5 120 You Save R51 (9%)

Bookmark and Share

Expected to ship within 12 - 19 working days

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes: Over 25 proven research strategies and tactics Added content about planning research, analyzing results, and integrating research into the design process Suggestions for scaling research for any project, timeline, or budget All new in-depth case studies from industry leaders, outlining strategy and impact Updated images, illustrations, and visualizations Quick Tips for rapid integration of research concepts into your practice

General

Imprint: Rockport Publishers Inc.
Country of origin: United States
Release date: July 2017
Authors: Jenn Visocky O'Grady • Ken Visocky O'Grady
Dimensions: 246 x 169 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 208
Edition: 2nd Updated and Expanded ed
ISBN-13: 978-1-63159-262-1
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-63159-262-9
Barcode: 9781631592621

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R290 Discovery Miles 2 900
Contemporary Management Principles
T. Brevis, M. Vrba Paperback  (2)
R822 Discovery Miles 8 220
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R452 Discovery Miles 4 520
Sales Management
L. Erwee, M C Cant Paperback R385 Discovery Miles 3 850
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R360 Discovery Miles 3 600
Marketing - An Introduction
M. Cant Paperback R466 Discovery Miles 4 660
Relationship Marketing and CRM
M. Tait, M. Robert-Lombard Paperback R632 Discovery Miles 6 320
Strategic Marketing
J.A. Wiid, M C Cant Paperback R573 R539 Discovery Miles 5 390
Marketing Concepts And Strategies
Sally Dibb, William Pride, … Paperback R1,266 R1,185 Discovery Miles 11 850
International Marketing
Burgess, Bothma Paperback  (1)
R713 Discovery Miles 7 130

See more

Partners