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A Designer's Research Manual, 2nd edition, Updated and Expanded - Succeed in design by knowing your clients and understanding what they really need (Paperback, 2nd Updated and Expanded ed)
Loot Price: R419
Discovery Miles 4 190
You Save: R144
(26%)
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A Designer's Research Manual, 2nd edition, Updated and Expanded - Succeed in design by knowing your clients and understanding what they really need (Paperback, 2nd Updated and Expanded ed)
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List price R563
Loot Price R419
Discovery Miles 4 190
You Save R144 (26%)
Expected to ship within 12 - 17 working days
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Good information gives designers a competitive advantage.
Understanding the wishes of a client and the needs and preferences
of their audience drives innovation. The ability to gather
research, analyze findings, and apply them to project goals is as
important to successful design teams as their conceptual and
aesthetic skills. This essential handbook will help readers
understand what design research is and why it is necessary, outline
proven techniques and methods, and explain how to incorporate them
into any creative process. A Designer's Research Manual was one of
the first books to apply research practices to the benefit of
visual communication designers. This long awaited second edition
follows more than a decade of active use by practitioners, design
educators, and students around the world. Comprehensively updated,
A Designer's Research Manual second edition includes: Over 25
proven research strategies and tactics Added content about planning
research, analyzing results, and integrating research into the
design process Suggestions for scaling research for any project,
timeline, or budget All new in-depth case studies from industry
leaders, outlining strategy and impact Updated images,
illustrations, and visualizations Quick Tips for rapid integration
of research concepts into your practice
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