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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Innovations in Digital Branding and Content Marketing (Paperback)
Loot Price: R4,478
Discovery Miles 44 780
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Innovations in Digital Branding and Content Marketing (Paperback)
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In today's technology-driven economy, organizations are attempting
to create a digital identity of their brand in order to remain
prevalent among consumers. As today's consumers are spending an
increased amount of time on digital platforms, maintaining a
presence online is crucial for companies to remain successful and
relevant. Due to this necessity, there have been significant
advancements made in the field of digital marketing and branding.
Innovations in Digital Branding and Content Marketing is a
collection of innovative research on the methods and advancements
in the field of advertising and marketing using digital
technologies. While highlighting topics including gamification,
typography, and consumer-generated media, this book is ideally
designed for advertisers, marketers, brand managers, PR
professionals, content specialists, researchers, practitioners,
executives, students, and academicians seeking current research on
advanced strategies and developments in digital marketing.
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