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What Images Really Tell Us: Visual Rhetoric in Graphic Design, Art and Advertising (Paperback) Loot Price: R673
Discovery Miles 6 730
Repayment Terms: R63 pm x 12*
You Save: R105 (13%)
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What Images Really Tell Us: Visual Rhetoric in Graphic Design, Art and Advertising (Paperback): Massimo Mariani

What Images Really Tell Us: Visual Rhetoric in Graphic Design, Art and Advertising (Paperback)

Massimo Mariani

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List price R778 Loot Price R673 Discovery Miles 6 730 | Repayment Terms: R63 pm x 12* You Save R105 (13%)

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How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

General

Imprint: Hoaki
Country of origin: Spain
Release date: September 2019
Authors: Massimo Mariani
Dimensions: 229 x 140 x 17mm (L x W x T)
Format: Paperback
Pages: 288
ISBN-13: 978-84-17-65604-1
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
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LSN: 84-17-65604-9
Barcode: 9788417656041

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