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Books > Business & Economics > Business & management
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How to Run a Successful Design Business - The New Professional Practice (Paperback, New Ed)
Loot Price: R1,636
Discovery Miles 16 360
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How to Run a Successful Design Business - The New Professional Practice (Paperback, New Ed)
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The design sector has expanded rapidly in recent years, and now
covers a wide range of specialist disciplines from branding and
communications to product, commercial interiors and digital. Yet
design firms often lack long-term vision, strategies and plans, and
research from the Design Council shows that far too many suffer
from poor profitability. Shan Preddy believes that the more a
design firm knows about business, the more successful it will be,
both creatively and financially. That's why she has gathered over
80 design-sector experts from different fields - advisors,
practitioners, clients and representatives from design
organisations - to provide you with information, suggestions,
guidelines and thought-provoking opinions. Whether you're
experienced or just starting out, How to Run a Successful Design
Business: The New Professional Practice covers everything owners
and managers of design firms need to know.
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