How to Run a Successful Design Business - The New Professional Practice (Paperback, New Ed)

The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

General

Imprint:	Gower Publishing Ltd
Country of origin:	United Kingdom
Release date:	April 2011
First published:	2011
Editors:	Shan Preddy
Dimensions:	244 x 171 x 29mm (L x W x T)
Format:	Paperback
Pages:	434
Edition:	New Ed
ISBN-13:	978-0-566-09189-6
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Graphic design Books > Business & Economics > Business & management > General Promotions
LSN:	0-566-09189-5
Barcode:	9780566091896

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