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Menu Design in America, 1850-1985 (English, French, German, Hardcover)
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Menu Design in America, 1850-1985 (English, French, German, Hardcover)
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Until restaurants became commonplace in the late 1800s, printed
menus for meals were rare commodities reserved for special
occasions. As restaurants proliferated, the menu became more than
just a culinary listing. The design of the menu became an integral
part of eating out and as such menus became a marketing tool and a
favored keepsake.Menu Design is an omnibus showcasing the best
examples of this graphic art. With nearly 800 examples, illustrated
in vibrant color, this deluxe volume not only showcases this
extraordinary collection of paper ephemera but serves as a history
of restaurants and dining out in America. In addition to the menu
covers, many menu interiors are featured providing an epicurean
tour and insight into more than a hundred years of dining out. An
introduction on the history of menu design by graphic design writer
Steven Heller and extended captions by culinary historian John
Mariani accompany the menus throughout the book. Various
photographs of restaurants round out this compendium that will
appeal to anyone who enjoys graphic and gastronomic history.
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