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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
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Will Burtin - The Display of Visual Knowledge (Paperback)
Loot Price: R370
Discovery Miles 3 700
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Will Burtin - The Display of Visual Knowledge (Paperback)
Series: Graphic Design Archives Chapbook Series
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Loot Price R370
Discovery Miles 3 700
Expected to ship within 12 - 17 working days
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A concise overview of the work of designer Will Burtin, focussing
on his ability to visually express complex concepts in a
sophisticated yet aesthetically pleasing manner. This book explores
the work of Will Burtin (1908-1972), designer, visionary, and
teacher. Whether in advertising, exhibits, magazines, or other
print material, his constant goal was to provide the audience with
optimum communication of the content. Burtin designed visual
training manuals for gunners during World War II, served as art
director of Fortune magazine, organized several ground-breaking
design conferences, and worked as a design consultantfor the
pharmaceutical giant Upjohn. Burtin had a unique ability to
visually express complex concepts in a sophisticated yet
aesthetically pleasing and accessible manner; this became the
de?ning characteristic of his work. This chapbook, as well as the
materials found in the Will Burtin Collection in the Graphic Design
Archives, can be studied to give meaningful understanding to
Burtin's design process. R. ROGER REMMINGTON is the Massimo and
Lella Vignelli Distinguished Professor of Design in the School of
Design, Rochester Institute of Technology. He is the author of
several books, including Design and Science-The Life and Career of
Will Burtin, co-authored withRobert S. P. Fripp, and American
Modernism: Graphic Design, 1920 to 1960.
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