The London Transport bar and circle - also known as the bulls-eye
or roundel - is an icon of commercial design. Over the last century
it has come to represent not only London's transport network but
also the city itself. Rare for the logo of a large organization,
the symbol is often perceived as being 'cool', and its influence
has extended into many other fields, including fashion, pop music
and counter-culture. This fascinating book charts the history and
development of the symbol from the early 20th century to the
present day, and explores its use across the company's many
activities, as well as its wide-ranging cultural influence. Richly
illustrated with poster artworks, photographs and other graphic
material from the London Transport Museum archives, the book
features numerous inventive uses of the bar and circle, many of
them previously unpublished.
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