0
Your cart

Your cart is empty

Books > Arts & Architecture > Industrial / commercial art & design > Graphic design

Buy Now

Graphic Design as Communication (Hardcover) Loot Price: R3,973
Discovery Miles 39 730
Graphic Design as Communication (Hardcover): Malcolm Barnard

Graphic Design as Communication (Hardcover)

Malcolm Barnard

 (sign in to rate)
Loot Price R3,973 Discovery Miles 39 730 | Repayment Terms: R372 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.
Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, "Graphic Design as Communication" looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age-groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalization in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: 2005
First published: 2005
Authors: Malcolm Barnard
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Hardcover
Pages: 212
ISBN-13: 978-0-415-27812-6
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
LSN: 0-415-27812-0
Barcode: 9780415278126

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners