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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
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Graphic Design as Communication (Hardcover)
Loot Price: R4,462
Discovery Miles 44 620
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Graphic Design as Communication (Hardcover)
Expected to ship within 18 - 22 working days
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What is the point of graphic design? Is it advertising or is it
art? What purpose does it serve in our society and culture? Malcolm
Barnard explores how meaning and identity are at the core of every
graphic design project and argues that the role and function of
graphic design is, and always has been, communication.
Drawing on a range of theoretical approaches including those of
Derrida, Saussure, Foucault, and Barthes, and taking examples from
advertising, magazines, illustration, website design, comics,
greetings cards and packaging, "Graphic Design as Communication"
looks at how graphic design contributes to the formation of social
and cultural identities. Malcolm Barnard discusses the ways in
which racial/ethnic groups, age-groups and gender groups are
represented in graphic design, as well as how images and texts
communicate with different cultural groups. He also explores how
graphic design relates to both European and American modernism, and
its relevance to postmodernism and globalization in the
twenty-first century and asks why, when graphic design is such an
integral part of our society and culture, it is not acknowledged
and understood in the same way that art is.
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